Harvard Business Review

OCTOBER 28, 2014

The company’s market value has more than halved to an 11-year low as it acknowledged overstating profits by hundreds of millions of dollars. More than any other retailer of scale, Tesco had committed to customer research, analytics, and loyalty as its marketing and operational edge. Tesco was digital before digital was cool.

Retail 8

Retail Loyalty Supply Chain Discount 8

Harvard Business Review

JUNE 20, 2013

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. So they developed an "emerging market" technology solution centered on mobile phone text messaging and low-cost cloud server networks.

Technology 11

Technology Innovation CRM Retail 11

HR Digest

JUNE 24, 2023

HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics. This metric helps HR professionals understand employee loyalty, engagement, and satisfaction, and informs targeted retention initiatives. Case Study 2: Enhancing Employee Engagement XYZ Inc.,

Metrics 98

Metrics Trends Compliance Analysis 98

Harvard Business Review

SEPTEMBER 13, 2017

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

OCTOBER 6, 2011

Thank you for the cannon of case studies that Apple has created across product innovation, retail innovation and business model innovation. I could go on and on, but thank you for being the modern day parables that have taught my kids the value of aspiration and perspiration, love and loyalty and friendship and family.

Loyalty 15

Loyalty Taylorism Taylor Case Study 15

Harvard Business Review

DECEMBER 14, 2018

These include manufacturing, budgeting, planning, sales and marketing, and customer service. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.” But digitization was just the first step in Domino’s transformation.

Business Model 14

Business Model Technology Advertising Cost 14

Harvard Business Review

FEBRUARY 17, 2012

She also receives a goodwill discount voucher of 10% as part of the store's customer loyalty initiative. Over the last ten years we have been researching deshopping in Britain through two mass market retail case studies and surveys of 150 independent retailers and over 500 consumers.

Retail 13

Retail Mass Marketing Customer Loyalty Discount 13

Harvard Business Review

JUNE 28, 2018

Consistent with these famous case studies, scientific research shows that creativity and innovation can be enhanced by reducing team harmony. From Kodak to Blackberry to Blockbuster, business schools are spoiled for choice when it comes to examples of dominant market players that were jettisoned from the top by their complacency.

Creativity 13

Creativity Team Christensen Innovation 13

Harvard Business Review

APRIL 7, 2014

That’s not the legacy executives hope will be recorded next to their names on the pages of the Wall Street Journal articles and Harvard Business School case studies — inaction and powerlessness. Steve Blank often likes to point out that start-ups are entities formed to identify product-market fit.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. The truth is, I assumed the scale of the response on social media plus my customer loyalty merited a response from the airlines. Motrin Moms.

Media 8

Media Airlines Travel Brand 8

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Social media and community collaboration bring many benefits, including brand-building, customer loyalty and retention, cost reductions, improved productivity, and revenue growth. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

SEPTEMBER 2, 2016

Show your loyalty. Case Study #1: Tend to your primary work relationship by finding solutions to your boss’s problems. Case Study #2: Make your boss look good by being an exemplary employee — and don’t force a relationship with your boss’s boss. Principles to Remember.

Career 14

Career Bond Case Study CEO 14

Harvard Business Review

AUGUST 12, 2016

This remarkable underdog story from the world of soccer provides a useful case study of sorts for businesses as well as sports organizations. One temptation for underdogs is to imitate the market leader; another is to avoid mentioning them altogether. Measuring Marketing Insights. Insight Center. Turning data into action.

Brand 8

Brand Merchandising Price Media 8

Strategy Driven

JUNE 10, 2019

This can be particularly effective if you are scaling into areas with less competition as it can be much easier to dominate the local market. It is also worth considering your product range and seeing if there are any gaps in the market that you can fill. Case studies. Promote Customer Loyalty. Ramp Up Marketing.

Industry 52

Industry Customer Loyalty How To Loyalty 52

Harvard Business Review

FEBRUARY 28, 2012

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Ruth Davison, the marketing director of Flanagan Theme Parks, was still smiling when she finally spoke. This would give us the marketing capabilities we've always wanted.".

Price 13

Price Hotels Case Study Video 13

Harvard Business Review

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Eliminate bureaucracy. Rediscover the mission.

Company 8

Company Competitive Advantage Bureaucracy Retail 8

Harvard Business Review

APRIL 21, 2016

But it does mean thinking about how, for example, the lower profits you’re accepting might be balanced out by opening up new markets. Case Study #1: Acknowledge your missteps. And the more trust you have, the more loyalty you have.” ” Case Study #2: Look for unexpected benefits.

COO 8

COO How To Long-term Reputation 8

Harvard Business Review

SEPTEMBER 29, 2015

“One, you have to replace the talent, and in a time of tight labor markets, that’s a very hard—and very expensive—endeavor,” explains John Sullivan, an HR expert, professor of management at San Francisco State University, and author of 1000 Ways to Recruit Top Talent. What the Experts Say.

Case Study 8

Case Study Learning-by-Doing Team Long-term 8

Harvard Business Review

MARCH 29, 2011

Editors' Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In fact, we barely have a marketing budget at the corporate level. The source for that must have been Ana Montoya, the company's chief marketing officer.

Case Study 10

Case Study Hotels Price Decentralization 10

Harvard Business Review

AUGUST 18, 2016

Demonstrate loyalty to your boss’s vision. Case Study #1: Empathize with your manager’s perspective and ask for their guidance. When David Naylor worked at a marketing company, a new manager, Al (not his real name), was brought in to lead the sales team. Compliment your boss in front of colleagues.

Bond 8

Bond Case Study Advice Learning-by-Doing 8

Harvard Business Review

MARCH 8, 2012

So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if I only listed a few, I'd miss some really important thinkers. But despite this outpouring of expertise, many organizations still find marketing in the social era ridiculously hard to do well, if at all.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

DECEMBER 19, 2014

Editor’s note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. First one and then two companies took aim at each unit’s market, aggressively selling products at lower prices. There seemed little point. But all patents expire.

Case Study 10

Case Study Price Chemicals Strategy 10

Strategy Driven

SEPTEMBER 6, 2013

Packaging, distribution and marketing of the product. A body of pleasurable and memorable experiences from which customers will build brand loyalty. The better it appears to be (marketing, wrapping, price, place of purchase) affects our viewpoint on its quality. Reputation of the winery, steadily built and carefully preserved.

Long-term 56

Long-term Budgeting Quality Consultative 56

N2Growth Blog

JANUARY 18, 2011

The beautiful thing about your story is it makes for a wonderful case study. Patronizing, belittling or sarcastic leaders forgo trust and loyalty to prop-up their ego – big mistake. No One Should Have To Work Under The Adverse Conditions Of A Poor Manager Or Supervisor! Congratulations to you Sir. Thanks for sharing Bert.

Leadership 419

Leadership CEO Blog Learning-by-Doing 419

Strategy Driven

JULY 1, 2011

Packaging, distribution and marketing of the product. A body of pleasurable and memorable experiences from which customers will build brand loyalty. The better it appears to be (marketing, wrapping, price, place of purchase) affects our viewpoint on its quality. Case Studies. Talents, Skills. Industries Served.

Long-term 50

Long-term Benchmarking Quality Process 50

Harvard Business Review

OCTOBER 7, 2011

But while it seems innocuous — maybe even the right thing to ask a customer — it's a question that simultaneously prevents sales while also destroying customer loyalty. In our book, we present several case studies, but one of our favorites is from W.W. What does this sound like in practice? Grainger, Inc. ,

Customer Loyalty 16

Customer Loyalty Loyalty Price Case Study 16

Harvard Business Review

JANUARY 12, 2011

Take a look at all of her duties and try to benchmark them against other jobs in the company or in the broader employment market. Doing this may be more motivational in the long run and can often inspire loyalty. Case Study #1: A new role for the firm and the employee. Create a job description for the new role.

Learning-by-Doing 15

Learning-by-Doing Motivation Case Study Budgeting 15

Harvard Business Review

SEPTEMBER 16, 2014

Many consumer-facing enterprises in Africa have learned quickly that they can circumvent counterfeits by embracing innovative marketing and distribution to build strong brands. In a similar way, clinics and pharmacies should actively seek to build trusted brands by engaging more proactively with under-served communities.

Health Care 8

Health Care Disruptive Innovation Franchising Innovation 8

Strategy Driven

MARCH 11, 2011

The company cried ‘case study’ from the very beginning, when it segued from the former Houston Natural Gas moniker. These observations are intended to contextualize the Enron case studies in broader terms than were reported in the news media: Conditions Which Allowed It to Occur.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57