Harvard Business Review

MARCH 3, 2011

Five years ago, Chief Information Officers (CIOs) were on top of the world. However, a global recession and the inability of CIOs to deliver on business value have tarnished their status. Today's CIOs are under pressure to deliver on requests for innovation, cost reduction, connectivity, and a growing demand for business intelligence.

CIO 15

CIO Chief Information Officer Budgeting Technology 15

Harvard Business Review

AUGUST 13, 2014

For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. And 83 percent of CIOs say that they need to align and interact with Marketing. In that time, weve tracked dramatic changes in attitudes.

CIO 8

CIO Chief Information Officer Marketing Survey 8

Harvard Business Review

AUGUST 29, 2013

However, a survey just conducted by Accenture Interactive (see The CMO-CIO Disconnect ) points to a downright unhealthy relationship in many C-Suites which can do nothing but damage to firms. To begin to mend the CMO-CIO relationship, it''s important to understand the source of each side''s frustrations.

CIO 8

CIO Chief Information Officer Marketing Technology 8

Strategy Driven

AUGUST 27, 2015

that every company is used to capturing, but also unstructured data (data scraped from the Internet and social media channels that may come in a wide variety of formats, from video to voice). Big Data involves not just the structured data (customer name and details, products purchased, how much was spent and when, etc.)

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

AUGUST 27, 2013

Managing this rapid change and fostering innovation while "keeping the trains running on time" is the primary leadership role required of any CIO, new or old. These are core tenets that all CIOs need to hold close. It requires that IT staff — and our customers — are continuously learning.

CIO 8

CIO Positioning PPM Information Technology 8

Harvard Business Review

JULY 30, 2013

Enterprise IT as we have known it is rapidly becoming obsolete, and the traditional role of the CIO is increasingly irrelevant. Therefore, the CIO''s role must shift from protecting and defending the status quo to embracing and extending new innovative capabilities. Of course, not all CIOs will embrace their new role.

CIO 8

CIO Innovation Technology Wireless 8

Steve Farber

SEPTEMBER 6, 2016

But now—what with texts, social media updates, instant messages, and the incessant vibrating and chiming of our mobile devices that deliver them—we are always connected. Clearly, employees, middle managers, and executives want face time (not FaceTime) with leadership—you just need to be there to give it to them. It’s very subtle.

Waterman 40

Waterman Middle Management CIO Media 40

Harvard Business Review

NOVEMBER 9, 2012

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). A recent study (also from IBM) indicates that more than 70% of CMOs feel they are underprepared to manage the explosion of data and "lack true insight.".

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

APRIL 29, 2013

New research, conducted with HBR, The Economist , CEB, and TNS Global, reveals that CEOs believe CIOs are not in sync with the new issues CEOs are facing. CEOs also tell us that CIOs do not understand where the business needs to go and how IT should support strategic goals. The nature of the workforce and management is shifting.

CIO 8

CIO CEO Outsourcing Agility 8

Harvard Business Review

JULY 26, 2013

An unusual — and unusually rich — funding opportunity inspired researchers at MIT and several other top-tier research institutions to improvise a comprehensive multi-media proposal on a tight deadline. For reasons healthy and dysfunctional alike.

Media 8

Media Power CIO Supply Chain 8

Harvard Business Review

DECEMBER 4, 2013

Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs. IT may understand the underlying software, algorithms and digital media. Similarly, marketing loves the virality that social media and network effects facilitate.

Management 8

Management Supply Chain CIO Core Competence 8

Harvard Business Review

MAY 23, 2012

The recent disclosure of a multi-billion dollar trading loss at JPMorgan Chase reminds us again of the challenge and complexity of risk management, the subject of our June 2012 HBR article, "Managing Risks: A New Framework." Each requires customized risk management processes. The compliance-oriented risk manager of a failed U.K.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

MAY 29, 2017

It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. CIOs, in addition, have gotten a prime seat at the table. So much has changed since then.

CIO 10

CIO Survey Strategic Planning Technology 10

Harvard Business Review

JULY 31, 2013

But there''s a catch for CIOs and other tech-minded executives: to keep creating opportunities, companies must keep changing the experience or fall behind. By studying what customers do with social media, and identifying their sharing patterns, companies can provide attractive online social content at the right time to the right people.

CIO 8

CIO Technology Media Information Technology 8

Harvard Business Review

OCTOBER 6, 2011

Facebook's rollout of its new Timeline interface made plenty of waves both in the media and across the Facebook user base. We call this mode of sharing, using and managing data "Personal Identity Management" (PIDM) and have just published an extensive report on the topic. We're closer to this reality than most people imagine.

Management 9

Management CIO Reputation Class 9

Harvard Business Review

JULY 24, 2012

Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So When she was CIO at Motorola, for example, the company had public positions on things like use of mobile devices and public safety.

Reference 13

Reference CIO PR Learning-by-Doing 13

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. IT management'

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

SEPTEMBER 14, 2016

Content marketing is a start, but articles and posts on social media don’t go deep enough. For a number of years, IBM organized the Center for CIO Leadership as a “global community to advance the profession.” In contrast, IBM’s program helped CIOs be better business leaders. That seems too easy.”

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Slowly but surely, as the little database grew bigger and bigger, the manager would wedge the cost into her operating budget.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

JULY 16, 2014

As a consequence, CIOs work on go-to-market strategies as well as on acquiring and retaining new customers. Just recently, InfoWorld magazine pointed out that CIOs have split into two groups: those who are driving value and those who are still trapped inside the data center. “The IT management'

CIO 9

CIO Information Technology Forrester Technology 9

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

FEBRUARY 9, 2011

I remember telling my friends that by 2001 we would all have a HAL to help us manage our lives. CIOs should look toward the adoption of some of these solutions, which can be especially appealing to Gen Y employees who prefer to communicate through social media rather than e-mail.

CIO 14

CIO System Project Call Center 14

Harvard Business Review

MAY 31, 2012

boss, Ina Drew , the former head of their unit in of the bank's, the Chief Investment Office (CIO); and CEO Jamie Dimon, to whom the CIO reported who oversaw the CIO. Although the media has spoken loosely about a company "clawing back" pay, there are, in fact, different ways to hold responsible individuals to financial account.

CIO 8

CIO Committee Risk Management Banking 8

Harvard Business Review

JUNE 18, 2013

media companies. The public and private sectors need to work together to protect critical assets with confidence and trust — helping manage the risks we know, and getting ahead of those we don''t. A growing number of corporate boards are demanding regular updates from CISOs or CIOs on their states of readiness.

Cooper 8

Cooper CIO Risk Management Telecommunications 8

Harvard Business Review

NOVEMBER 23, 2010

Have you ever met a sales executive or a CIO who said: "Sales is too important to be left to Sales" or "IT is too important to be left to IT"? Its the managers responsibility to lead their employees, manage performance, and provide guidance. Talk to managers, new hires, applicants, and many others. Im sick about it.

CIO 15

CIO Guidelines Telecommunications Emotional Intelligence 15

Harvard Business Review

MAY 22, 2013

One predictable result of this activity has been increasing demand from marketing and sales leaders to find more such advocates to showcase, in some cases creating a "beast that needs to be fed" similar to what you see in traditional media channels — like sports or the entertainment industry — that experience rapid growth in popularity.

PR 8

PR CIO Reference How To 8

Harvard Business Review

JUNE 19, 2013

But when I put the question to top management, well, they''re busy — not their problem, that''s for sure — and they refer me to the chief information officer or the chief technology officer. This is a management failure, not a technological problem. So who''s responsible for information security in your company?

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

MARCH 9, 2018

These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent. At P&G, then-CEO Bob McDonald was asked to leave by his board, as was Ford CEO Mark Fields.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

JANUARY 23, 2013

There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. The campaign developed impressive tools to better optimize the efficiencies and effectiveness of both their digital and traditional media buys. It was that good.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

APRIL 18, 2013

It means building a profile of each customer, based on transaction and social media data (e.g., Developing customer trust requires managing interactions sensitively in an environment of increased transparency. their comments on Facebook and LinkedIn). This transparency works both ways.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

SEPTEMBER 15, 2011

So she asked her CIO if he could test that software out. The CIO said that he could, but that he'd want sign-off from the corporate counsel first. They asked their CIO to set up a "key word/key phrase" filter to identify and track the language they didn't like. The CIO acquiesced. And legal said, "absolutely not.".

CIO 11

CIO Compliance Ethics Policies 11

Harvard Business Review

APRIL 16, 2013

Either there''s a bottom-up communications problem where the messages aren''t connecting with their targets, or there''s a top-down problem where management isn''t clear on what its message is. For example, take an IT security firm targeting the CEOs, CIOs, and general counsels of small healthcare providers.

Bottom-up 8

Bottom-up Press Release Sample CIO 8

Harvard Business Review

JANUARY 28, 2015

As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. This required a change in the media buy metrics to focus on “likely margin” versus “likely sales.” When sales managers saw a rush of customers, they could put more people on the front desk.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 20, 2012

In just a few years, social media has come to dominate many of our personal communications. Most organizations, however, still view social media as a threat to productivity, intellectual capital, security, privacy, management authority, or regulatory compliance. We collaborate daily, sometimes productively, sometimes not.

Media 16

Media Organization Intellectual Capital CIO 16

Harvard Business Review

MAY 31, 2011

"Create a social media presence that highlights your expertise," I told a room full of entrepreneurs. I talk to a lot of business audiences about how they can use social media to build their reputation, and there's always someone who wonders if that strategy is really viable in their market, their field, their budget. Add a keyword.

Media 14

Media Strategy Supply Chain Audience 14

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

MAY 13, 2015

Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. To accomplish this, OTT demands that brands reconfigure their relationships with media companies, agencies, and third-party data platforms. Connecting the dots.

Brand 8

Brand Disintermediation Media Metrics 8