Eric Jacobson

OCTOBER 24, 2020

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication.and lots more. If you don't market your business, you won't have one. His advice?

Books 65

Books Storytelling Delegation Tactics 65

Eric Jacobson

JANUARY 17, 2020

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot's more. If you don't market your business, you won't have one. His advice?

Books 65

Books Leadership Storytelling Delegation 65

Eric Jacobson

APRIL 16, 2017

Here is what they read this past year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Leadership Consultative 50

Eric Jacobson

DECEMBER 19, 2016

Here is what they read this year and recommend adding to your 2017 "to read" list: Paul Smith Organizational Storytelling Speaker, Trainer/Coach, Author The Elegant Pitch: Create a Compelling Recommendation, Build BroadSupport, and Get It Approved , by Mike Figliuolo. "As The Elegant Pitch teaches that and does it well," says Paul.

Books 50

Books Storytelling Consultative Brand 50

The Horizons Tracker

MARCH 10, 2020

market however, things weren’t quite so straightforward. This enables low skilled workers with exceptional soft skills to achieve a wage premium in the labor market. They trawled through data from the profiles of people who had been hired in the past year to see what soft skills stood out as in demand in the labor market.

Skills 86

Skills Emotional Intelligence Stress Storytelling 86

Kevin Eikenberry

OCTOBER 11, 2010

But first here’s an important side note: If you are thinking “This isn’t for me, I’m not a storyteller,&# forget it! At each storytelling opportunity, she took from her backpack, a bright, fresh set of eyes and an inquisitive mind. She listened for the storyteller’s point. So she made notes.

Tools 208

Tools Power Storytelling Bond 208

Eric Jacobson

JULY 30, 2023

These leaders project it faithfully out onto the world. Question: What are the skills leaders need to develop in order to lead purposefully? Plumbers assess market conditions, set strategies, and focus on outstanding execution. Gulati : Leaders must function as both “plumbers” and “poets.”

How To 74

How To Customer Loyalty Operations Objective 74

Eric Jacobson

OCTOBER 7, 2022

These leaders project it faithfully out onto the world. Question: What are the skills leaders need to develop in order to lead purposefully? Plumbers assess market conditions, set strategies, and focus on outstanding execution. Gulati : Leaders must function as both “plumbers” and “poets.”

How To 94

How To Customer Loyalty Operations Objective 94

Eric Jacobson

OCTOBER 3, 2019

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot's more. If you don't market your business, you won't have one. His advice?

Books 50

Books Leadership Storytelling Delegation 50

Terry Starbucker

JANUARY 4, 2015

. “Crazy” Pete Newport, Sawyer Paddles : “Anytime I start a project I take a poster board and draw a picture of the company in the future. 2) Understand market trends. Mike Richardson, Dark Horse Comics : “I’m a storyteller. We didn’t introduce new things, and the market changed without us. Leadership'

Entrepreneur 150

Entrepreneur Power Class Storytelling 150

Eric Jacobson

DECEMBER 6, 2022

These leaders project it faithfully out onto the world. Question: What are the skills leaders need to develop in order to lead purposefully? Plumbers assess market conditions, set strategies, and focus on outstanding execution. Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

OCTOBER 12, 2017

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lots more. If you don't market your business, you won't have one. His advice?

Books 50

Books Leadership Storytelling Delegation 50

Eric Jacobson

JULY 5, 2022

These leaders project it faithfully out onto the world. Question: What are the skills leaders need to develop in order to lead purposefully? Plumbers assess market conditions, set strategies, and focus on outstanding execution. Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

FEBRUARY 7, 2022

These leaders project it faithfully out onto the world. Question: What are the skills leaders need to develop in order to lead purposefully? Plumbers assess market conditions, set strategies, and focus on outstanding execution. Gulati : Leaders must function as both “plumbers” and “poets.”

How To 65

How To Customer Loyalty Operations Objective 65

Eric Jacobson

MARCH 11, 2014

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. If you don''t market your business, you won''t have one. His advice?

Books 66

Books Leadership Storytelling Delegation 66

Eric Jacobson

APRIL 2, 2015

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lots more. If you don''t market your business, you won''t have one. His advice?

Books 50

Books Storytelling Delegation Tactics 50

Eric Jacobson

APRIL 20, 2013

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. If you don''t market your business, you won''t have one. His advice?

Books 55

Books Storytelling Delegation Tactics 55

Eric Jacobson

AUGUST 29, 2013

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. It covers basic management, managing staff changes, managing projects, strategic thinking, hiring, delegating, and communication -- and lot''s more. If you don''t market your business, you won''t have one. His advice?

Books 50

Books Storytelling Delegation Tactics 50

Kevin Eikenberry

OCTOBER 25, 2010

The seventh principle of communication is not only important, but a great strength of the author who is well spoken and has written on the role of storytelling in leadership (including his fine book, The Secret Language of Leadership , with affiliate link which I reviewed upon its release.

Management 150

Management Open-book Workshop Video 150

Harvard Business Review

JULY 16, 2013

Discussions about story and storytelling are pretty fashionable in marketing circles. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough. On the other hand, I''m worried that too many marketers think that telling their story through advertising is enough.

Storytelling 8

Storytelling Company Marketing Strategy Media 8

Strategy Driven

MAY 20, 2024

Key Responsibilities Digital content creators typically have a wide range of responsibilities, which may include: Content Development: Generating ideas for new content and planning content strategies. They develop strategies to boost engagement and followers. Content Creation: Writing, filming, recording, or designing content.

Content 65

Content Storytelling Audience Film 65

Strategy Driven

NOVEMBER 17, 2010

– How to Create and Implement a Knowledge Transfer Program, part 1 ), you’re ready to design and develop a program that retains Baby Boomers’ knowledge. Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Change creates opportunity. The insights industry is clearly at a crossroads.

Storytelling 62

Storytelling Marketing Audience Objective 62

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Project-based assignments force agencies into the vendor business.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 15

Innovation Marketing Incubator Class 15

Harvard Business Review

MAY 9, 2013

GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. How did your strategy around it develop? In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life.

Storytelling 8

Storytelling Airlines White Paper Audience 8

Harvard Business Review

JANUARY 12, 2011

Innovation takes time and costs money so projects that aren't clearly linked to your "why" are especially vulnerable to fail. Media:scape project room photograph courtesy of Steelcase Inc. For it to be successfully implemented, your development project needs to be accepted into the operations side of the business.

Innovation 15

Innovation Brand Project Storytelling 15

Strategy Driven

NOVEMBER 21, 2011

By developing their talent – their uniquely human ability to communicate – your organization will flourish in the digital age. Every successful communicator is a great storyteller. They’re the parts the audience will remember best – and each of them serves a vital purpose. At the heart of every employee is talent.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

MARCH 25, 2015

When implementing new customer offerings and experiences, an original idea is often inadvertently manipulated as it moves through development. However, when developing something new, this rigid and linear approach falters since there are no precedents for reference. Business case developed? Yep, pass it on. I’m good, next.

Innovation 8

Innovation Storytelling Document Call Center 8

Harvard Business Review

JUNE 14, 2018

In fact, the stock market already recognizes this; the sector has declined 13% year-to-date (in comparison, the S&P 500 has seen a 2% gain ). Data-Driven Marketing. The science of storytelling and brand performance. Insight Center. Sponsored by Google. But it’s not all doom and gloom for consumer brands: The U.S.

Brand 8

Brand Retail Customer Loyalty Loyalty 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

JUNE 7, 2018

Data-Driven Marketing. The science of storytelling and brand performance. To understand which capabilities matter most, we studied a subset of top-performing companies, as defined by increased market share, self-described excellent pricing decisions, and execution of regular price increases. Insight Center. Sponsored by Google.

B2B 9

B2B Price Survey Company 9

Harvard Business Review

SEPTEMBER 20, 2012

From her research studying more than 600 teams, she has developed a new concept — called "virtual distance" — that measures the perceived isolation of members in a team that relies on electronic communications. Three categories of different factors determine virtual distance: 1. Go for the low-hanging fruit.

Team 15

Team Budgeting Operations Short-term 15

Roundtable Talk

JUNE 10, 2010

Paula Roberts , EVP of Plan Canada , Joe Chidley , SVP of Corporate & Public Affairs at Veritas Communications and Colleen Albiston , Head of Marketing & Communications, Tax for KPMG Global , shared some of their top lessons and insights from their respective career shifts. And, don’t forget to stand out from the crowd.

Career 37

Career Self-aware Blog Learning-by-Doing 37

Harvard Business Review

MARCH 15, 2017

“You’re not giving others the opportunity to grow and develop strength and breadth.” Playing favorites also dents your own professional development. ” Simple things like rotating who leads the weekly team meeting can help project fairness. ” Ask yourself, “Whose turn is it?”

Management 9

Management Video Team Case Study 9

Harvard Business Review

NOVEMBER 9, 2018

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential. Peer relationships.

Career 15

Career CFO Sample Execution 15