Remove Early Adopters Remove Innovation Remove Marketing Remove Succession
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Why Startups Fail: Six Issues to Avoid

Leading Blog

The result is Why Startups Fail: A New Roadmap for Entrepreneurial Success. The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. .

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Spotting Where Innovations Are In The Diffusion Lifecycle

The Horizons Tracker

In 1962 Everett Rogers famously described the journey innovations go on as they travel from obscurity to mass market success and through to obsolescence. It’s a process that remains largely observed to this day and being able to spot where an innovation is on the lifecycle is pretty valuable. Spreading change.

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How Can Innovation Be Better Disseminated?

The Horizons Tracker

In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. “Communicating to a wider audience seems therefore to be more of a developing norm with enthusiastic early adopters than a widely exercised practice.

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How Developing Countries Can Benefit From Green Technologies

The Horizons Tracker

According to UNCTAD’s Technology and Innovation Report 2023 , there is a risk of increased economic inequality as developed countries are likely to benefit the most from green technologies, including artificial intelligence, the Internet of Things, and electric vehicles.

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Success Stories From 10 Successful Entrepreneurs From Around The World

Eric Jacobson

Jonathan’s network was more about innovation. We started writing weekly stories about emerging entrepreneurs for our innovation hub, SmartUp.life. We started writing weekly stories about emerging entrepreneurs for our innovation hub, SmartUp.life. This variety of types is key to startup success.

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Is Your Organization Digitally Mature?

Leading Blog

This includes not just knowledge of markets and trends, but how they are evolving and how the business should respond. With the pace of change and innovation, not only must individuals have a growth mindset, but organizations must also create a culture of growth and continuous learning. Digital Maturity.

Maturity 303
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Feedback To Female Entrepreneurs Often Has Gender Bias Baked In

The Horizons Tracker

The research examines the Product Hunt platform, where entrepreneurs can test out their concept among early adopters, who offer feedback on whether the product is good or not. As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. Gender gap.