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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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4 Ways to a Better Bottom Line

Lead Change Blog

Even more, we have a moral and ethical business obligation to be savvy in how the world works. A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Run complex projects.

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Playing the Long Game: The Employee Retention Process in HR

HR Digest

Amidst their country’s tech talent shortage, HP Indonesia is doing its best to focus on its employee retention instead of acquisition efforts, according to Human Resources Online. The World Bank has projected a 9 million skilled and semi-skilled ICT workers shortage to affect Indonesia between 2015-2030.

Process 59
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Prioritize project lists. More projects run the risk of more people. Yet, do less better isn’t something most leaders embrace. This is not true.

Company 177
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The Office Christmas Party and Legal Liability

HR Digest

Gender equality, workplace behavior and ethics, and stringent human resource policies and cases of sexual harassment have rendered the infamous ‘50s and 60s gatherings largely obsolete. The company sent a questionnaire to 150 human resource executives across the United States in 2017 about their annual holiday party plans.

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Be an Advocate for Yourself :: Women on Business

Women on Business

o Take on high profile projects. Let others know within the organization that you are seeking a sponsor. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Make sure your position has P&L responsibility. Identify your value proposition.

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How to get an entry-level human resources job?

HR Digest

How to get entry-level human resources jobs ? Thousands have asked this question of students who want to start their human resources careers. . In this article, we’ll go over some useful information about the requirements and how to get entry-level human resources jobs. . Human Resources Job Requirements: .