Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

MAY 22, 2017

Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. Why not also offer classes in yoga, fitness, cooking, nutrition, or well-being at an affordable price? It also offers a buffer against the downsides of technological unemployment for employees. But why stop there?

Company 10

Company Creativity Retail Business Model 10

Strategy Driven

MAY 25, 2011

In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

APRIL 11, 2014

After all, it was hardly a new technology; the first radial tire patents had been filed more than 40 years before. And they’d all seen radial tires take over the European market. And so, even with the price premium, Michelin was the only company that had figured out how to produce radial tires profitably at scale. incumbents.

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Strategy Driven

MAY 25, 2011

In my book, I describe an incident that took place at a famous, fast-growing technology company. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. The CMO agreed, and the meeting took place.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

OCTOBER 8, 2012

When the band, the xx , wanted to promote their latest album they chose a unique marketing strategy. Many information or content providers, as I'll term them, see themselves as the Node Zero in marketing their content. Film distributors want to control who sees movies, and herds viewers into theaters.

Information 15

Information Content Open-book Price 15

Harvard Business Review

JULY 11, 2017

EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Located on the east side of the NoMa train tracks, Union Market began as a working food production and distribution center in the 1930s.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

OCTOBER 2, 2012

The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.

Business Model 16

Business Model Incubator Supply Chain Welch 16

Harvard Business Review

MARCH 28, 2016

In the past, disruption occurred at the level of discrete product and service technologies that competed to offer better value for customers (e.g., Told this way, the Kodak story is a comforting caricature of the traditional failure to adapt to disruptive technological change. The nature of disruption is changing. inch vs. 3.5-inch

Company 8

Company How To Technology Strategy 8

Harvard Business Review

OCTOBER 26, 2011

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. In the last year, however, early-stage investments in clean energy production technologies have fallen substantially (see the table at the end of this piece for more detail).

Energy 10

Energy Finance IPO Biotechnology 10

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

MAY 6, 2015

Often dismissed in the popular mindset as a tool for home-based “makers” of toys and trinkets, the technology is gaining momentum in large-scale industry. Impressive next-generation technologies are overcoming the last generation’s drawbacks while adding new capabilities. Now we’re seeing much bigger stakes.

Chemicals 8

Chemicals Technology Industry Film 8

Harvard Business Review

FEBRUARY 21, 2014

For years, the media has been leading all of us to think that there’s only one real path to entrepreneurial glory: Come up with a great idea for an internet product, raise $50 million from venture capital firms, and sell to Facebook or Google for a huge price based on clicks, views, likes, or something other than revenue or profits.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

MAY 13, 2014

and other developed markets? For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. Western companies should consider the long-term implications of partnerships with Chinese firms, in particular the issues of intellectual property and technology transfer.

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

MAY 30, 2014

For over 50 years, Wal-Mart has pursued essentially the same strategy of “offering the lowest price so its customer can live better.” Digital technology overwhelmed Kodak’s once-formidable business in photography. How Samsung Gets Innovations to Market. Smartphones destroyed Nokia’s cell phone business. An HBR Insight Center.

Company 8

Company Supply Chain Airlines Health Care 8

Harvard Business Review

OCTOBER 2, 2012

The Postal Service, even with the constraints of its government mandate, has known for years that its traditional model was coming apart; Kodak realized that film was being replaced by digital media long before it changed its investment strategy; AOL knew that dial-up subscriptions were fading years before it took action.

Business Model 8

Business Model Incubator Supply Chain Welch 8

Harvard Business Review

OCTOBER 18, 2012

Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed. Netflix Price Competition Progress. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 26, 2011

Just as the A's used analytics to find undervalued players who got on base at a disproportionate rate, your company can crunch data to find the offers your customers will respond to best, the price points that will move the most products, or the supply chain configurations that will wring out most cost.

Company 12

Company Supply Chain Competitive Advantage Film 12

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. When he saw Lenz filming, instead of really listening to, this critical meeting, it was the last straw. Out of here.”

Abell 8

Abell Armstrong Uncertainty CEO 8

Strategy Driven

MARCH 31, 2011

price verification, inventory control). Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers.

Transportation 68

Transportation Consultative Film Strategic Planning 68

Harvard Business Review

MARCH 22, 2017

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. How technology is transforming transactions. Insight Center.

Creativity 11

Creativity Film Decentralization Reputation 11

Harvard Business Review

SEPTEMBER 8, 2016

Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market.

Company 8

Company How To Business Model Engineering 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JANUARY 21, 2013

Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life? Not knowing the right market for NeXT computer. The company struggled from the start to find the right markets and customers.

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

JULY 17, 2012

To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. to "What does our innovation really ask customers to become?"

Human Capital 15

Human Capital Supply Chain Kaizen Innovation 15

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

JULY 17, 2012

To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" George Eastman didn't just create cheap new cameras and films; he created photographers. to "What does our innovation really ask customers to become?"

Human Capital 12

Human Capital Supply Chain Kaizen Innovation 12

Harvard Business Review

JANUARY 4, 2013

But this is just the beginning — industry analysts predict the market to double in less than a decade. The business and civilian adoption of military technology is nothing new; we had mass adoption of the wristwatch after World War I when soldiers began attaching their pocket watches to their wrists for more practical purposes.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Harvard Business Review

OCTOBER 28, 2013

Spurred by government reforms and market expectations, healthcare leaders are being forced to reinvent their organizations. Even when there is improvement, performance usually returns to previous levels within a few years. But, all of these efforts are dependent on people for both initial implementation and long term execution.

Health Care 8

Health Care Innovation Six Sigma Consultative 8

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. Napster, Amazon, and the Apple store have annihilated Tower Records and Musicland; digital cameras replaced film and then smartphones upended camera makers.

Porter 8

Porter Power Competitive Advantage Film 8

Harvard Business Review

APRIL 2, 2013

In recent years, many new sources of customer influence have become available thanks to technology advances, with significant new power to shape how customers think about products, services, and company reputations. Through digital media, even the "old" forms of advice are now more accessible and more potentially viral than ever before.

Advice 9

Advice Review Reputation Engineering 9

Harvard Business Review

MAY 25, 2012

The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. Don't get too fixated on the present market landscape. Take Siri, for instance.

Ries 15

Ries Business Model Entrepreneur Agility 15

Harvard Business Review

OCTOBER 6, 2015

In Don Siegel’s 1956 film shocker Invasion of the Bodysnatchers a California doctor becomes convinced that his patients are being taken over by alien replicants. The very technology that makes creativity important is limiting it because of the way we’re choosing to make jobs work.” Attentional poverty.

Film 8

Film Drucker Technology Kahneman 8

Harvard Business Review

APRIL 9, 2014

Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. Does this create pressure to adopt the same technology or the same processes? In his new book Creativity, Inc. Why is that?

Creativity 10

Creativity Film Management Short-term 10