Finance Management Marketing Open-book 
Joseph Lalonde
NOVEMBER 8, 2022
It all starts with you making it a goal and then being willing to change your approach a bit and implement new ideas and techniques to how you manage and run your company. Use Straightforward Marketing. Avoid marketing and messages to consumers that may stretch the truth. Be Open & Honest .
Strategy Driven
OCTOBER 5, 2021
Do things by the book and get legal proceedings in order. Opening a café or restaurant is complex – a real monster project. The period includes the four to six months before the opening, the opening day and, depending on the concept, several months after the opening. Your financing is in place.
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The Horizons Tracker
FEBRUARY 27, 2023
Despite that, they identified 17% of SMEs who were either incremental innovators or leading innovators, meaning that they were investing in R&D and introducing new products and services to their market. They also cited difficulties in raising finance to help them implement their innovation.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Strategy Driven
SEPTEMBER 14, 2021
The financial challenges have significantly affected the personal finances of millions of people. Many turn to banks to open savings accounts and earn bigger interests. Before starting your financial spring cleaning, take time to evaluate how the pandemic affected your family and finances. Step back before moving forward.
Coaching Tip
FEBRUARY 16, 2011
gutted by the Internet, threatened by electronic books and plagued by inconsistent management - filed for Chapter 11 bankruptcy protection today, 40 years after Borders started as a used bookstore on South State Street here in Ann Arbor, MI. So far, Facebook's key battleground has been in online marketing. Borders Group Inc.,
Strategy Driven
MAY 29, 2019
Indeed, if there’s one good reason why small business owners shouldn’t multitask, it’s this one: Every mishap caused by lack of knowledge or attention will drag your finances down! Online marketing campaigns are easy to set and to scr*w up. Most small business owners choose to keep their books in-house.
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