Harvard Business Review

OCTOBER 2, 2015

In the fall of 2014, the HBS-HMS Forum on Health Care Innovation launched the inaugural Health Acceleration Challenge — a “scale up” competition that focuses on compelling solutions to problems in health care delivery that have already been implemented at a small scale and have the potential for wider dissemination.

Health Care 8

Health Care Innovation Cost Self-aware 8

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

JANUARY 4, 2016

The chief marketing officer at a major technology provider recently voiced concerns that I’ve heard from several other CMOs: “Our customers have gotten way ahead of our sales efforts. It’s a common issue in B2B markets. Too often, we’re not even getting invited to the dance.”

B2B 8

B2B Media Content Advertising 8

Harvard Business Review

AUGUST 23, 2012

For highly regulated sectors like finance, social media can be a legal minefield. These hurdles aren't unique to financial services — insurance, pharmaceuticals, health care and government all face regulation, to name a few examples. Complicating matters, social media in the enterprise is spreading at viral speeds. "Go

Compliance 15

Compliance Media Compliance Officer Policies 15

Strategy Driven

MAY 15, 2015

Teams of health care professionals, as found in clinics and hospitals. Artists of different media creating festivals, shows and museums. Here are some examples of Joint-Venturing: Producers of energy create an independent drilling or marketing entity. Professional societies and associations. Advocate groups for causes.

Cooper 50

Cooper Open-book Tourism Telecommunications 50

Harvard Business Review

NOVEMBER 22, 2016

Building market share by delivering rich, intuitive experiences is a key goal for all organizations. For health insurers, this customer centricity is an imperative. Individual consumers now have increasing freedom to shop for health plans and to choose how they spend their healthcare dollars. Driving Members to Digital.

Health Care 8

Health Care Planning Content Insurance 8

Harvard Business Review

JANUARY 23, 2013

The Obama campaign's techniques, tools and technologies deserve detailed and dedicated attention from every organization that takes data-driven decisions seriously. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

NOVEMBER 29, 2010

President Obama's mission to Asia earlier this month was touted by US media primarily to highlight the 50,000 jobs created by deals signed in India during his visit. And relatively simple online technology magnifies these incentive effects. Of course, Megastudy's is not the only solution to poor incentives.

Innovation 15

Innovation Marketing Incentives Education 15

Harvard Business Review

JULY 8, 2011

Let social media mavens debate whether Google+ will succeed as a 'Facebook killer' where Buzz did not. Google Health should have become yet another of the super search engine's high-impact, paradigm-busting successes. A huge global market consistent with Google's espoused mission to 'organize the world's information.'

Innovation 15

Innovation Health Care Core Competence Media 15

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

DECEMBER 21, 2011

If your organization doesn't find them innovatively interesting, then be careful: they may be wielded by the competitors you most dread. As much a term of derision as global sociological phenomenon, slacktivism has emerged as social media's way of making support for a cause as easy as a re-tweet or clicking Facebook's "like" button.

Innovation 16

Innovation Health Care Globalization Media 16

Harvard Business Review

JULY 26, 2018

Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. Any platform still needs to achieve a product-market fit to succeed in the long run.

Transportation 10

Transportation Health Care Venture Capitalist Advertising 10

Harvard Business Review

NOVEMBER 18, 2016

Scarcely a presentation on marketing trends is complete without reference to the Boomer, Gen X, Gen Y, and Gen Z segments and allusions to each generation’s unique expectations, behaviors, attitudes, and values. This segmentation scheme is perhaps marketers’ most successful product. Here’s why.

Media 8

Media Marketing Travel Brand 8

Harvard Business Review

JANUARY 12, 2017

Advances in genome-sequencing technologies and powerful analytics are increasingly being used to pinpoint errant genes and other molecular abnormalities that drive cancer’s growth. Use social media in an effective way. DTC companies are pros at using social media to connect with consumers. Start small to go big.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

DECEMBER 9, 2016

” Think of it as mass e-commerce for the black market (here’s a good primer ). The first DMN to hit mainstream awareness was Silk Road, the black market for illegal drugs that was shut down by the FBI as part of a multiagency effort in 2013. And it isn’t a problem just for consumers.

Software 8

Software Engineering Technology Analysis 8

Harvard Business Review

APRIL 1, 2016

The results show uneven progress: The technology sector comes out on top — no surprise there. Right behind it are media, finance, and professional services, all of which have far more sophisticated digital capabilities than the rest of the economy.

Industry 8

Industry Benchmarking Supply Chain Health Care 8

Harvard Business Review

SEPTEMBER 12, 2012

One of the key tipping points in a market occurs when a company, in Christensen's language, overshoots a given market tier by providing them performance that they can't use. Are customer preferences and habits changing due to enabling technologies and/or changing social norms?

System 15

System Christensen Disruptive Innovation Telecommunications 15

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

MARCH 8, 2011

Editor's note: This post is part of a three-week series examining innovation in health care, published in partnership with the Advanced Leadership Initiative at Harvard University. All patients would designate health care proxies. Patients would be expected to designate a proxy as part of enrolling in health insurance.

Health Care 13

Health Care Document System Education 13

Harvard Business Review

OCTOBER 4, 2013

How Interactive Media Can Scramble Your Brain Strategy + Business You’re sitting at a meeting checking your e-mail on your iPad or your texts on your phone. Media multitasking makes managers less thoughtful and more inclined to exercise poor judgment, Nass says. Health-care costs. Managerial Omelet Anyone?

Management 8

Management Health Care Insurance Sharpe 8

Harvard Business Review

MAY 3, 2013

Big Data is what enables banks to predict credit card fraud by analyzing billions of transactions, marketers to understand customer sentiment by analyzing millions of interactions on social media, and retailers to target promotions and offers by analyzing millions of purchases. In contrast, Little Data is what we know about ourselves.

Power 8

Power Health Care Information Technology Loyalty 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Harvard Business Review

AUGUST 30, 2018

Others are driven by the desire to control or censor online media. Still others hope to create market barriers for global companies — a form of digital protectionism. The draft bill has generated much debate, including some concern from global technology giants as well as Nasscom, India’s IT industry body.

Supply Chain 9

Supply Chain Globalization GAAP Policies 9

Harvard Business Review

JANUARY 20, 2012

These protests unambiguously let hundreds of millions of users all over the world know how much they cared about these potential laws. The digital agility of web technologies, however, offer particular powers to companies seeking to provocatively make a point. Media annoyvations are hardly unique to the net.

Tactics 14

Tactics Self-aware Politics Industry 14

Harvard Business Review

JULY 15, 2013

The fastest-growing segments of America''s job market — by far — are temporary and part-time employment. Technology makes reviewing, refining, redesigning and revising both jobs and job descriptions as dynamic as a commodities trading desk. Amazon has its below-the-radar " Mechanical Turk " workplace market.

Human Capital 9

Human Capital Real Estate Human Resources Disruptive Innovation 9

Harvard Business Review

NOVEMBER 22, 2016

Consumers can even sell their own data anonymously through technologies like Datacoup, which analyzes it and provides the results to companies. Read more from Cognizant: What Consumers Want Online Now from Their Health Care Plans. Why the Insurance Industry Can’t Risk Overlooking Artificial Intelligence.

Banking 9

Banking Content Customer Loyalty Health Care 9

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

SEPTEMBER 20, 2012

The rise in unmanned systems and the military's increasing reliance on intelligence, surveillance, and reconnaissance technologies have buried today's soldiers and defense professionals under a mountain of information. And we are working on enhancing such technologies to decrease the lag time between gathering and interpreting data.

Technology 8

Technology Analysis Health Care Industry 8

Harvard Business Review

NOVEMBER 23, 2010

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Ndubuisi Ekekwe is a founder of the non-profit African Institution of Technology.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. The coming battle in antitrust will not be about controlling markets in the traditional sense.

Company 9

Company Engineering Operations Construction 9

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

OCTOBER 19, 2016

I’m teaching a new course this semester on cognitive technologies (AKA artificial intelligence) to Babson MBAs. Many of them are new to this set of technologies, and seeing the topic through my students’ eyes has made me realize how overwhelming it can be. Insight Center. The Automation Age. Sponsored by KPMG.

Organization 8

Organization Software CRM Technology 8

Harvard Business Review

FEBRUARY 2, 2018

Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. Digital natives have already disrupted industries such as media, publishing, travel, music, and photography.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

JANUARY 23, 2013

Increasingly, I see people looking starry-eyed to business and markets to solve social problems. My view is that pretending companies and markets hold all the answers actually puts at risk our ability to deal with our most pressing societal problems — and to help our most vulnerable citizens. I have an M.B.A.

Porter 9

Porter Welch Health Care Marketing 9

Harvard Business Review

JULY 16, 2013

And 43% cited technology expertise, HR-talent management, international-global expertise, and succession planning as the skills missing most on their boards. consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., We also looked at results by industry and region.

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

JANUARY 8, 2013

Like many good ideas, this one was born of frustration — in this case, when David Thompson, scientist turned social media strategist, went looking for someone to have lunch with only to realize that his usual group of colleagues wasn't available and he didn't know anyone in the company cafeteria.

Company 9

Company Pharmaceuticals Health Care Participative 9