In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in.

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Strategy CEO Marketing Strategy Human Resources 234

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. The irony is this: the best strategies are actually those that require sacrifice. Innovative. Main menu Home.

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Strategy CEO Human Resources Brand 250

In the CEO Afterlife

DECEMBER 18, 2014

This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy.

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ROE Human Resources Marketing Strategy Competitive Advantage 249

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there.

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Groupthink Marketing Strategy Innovation Team 202

Innovation Excellence

FEBRUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are January’s twenty most.

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Article Innovation Newsletter Marketing Strategy 127

In the CEO Afterlife

JANUARY 20, 2016

How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the best? Of course, within the realm of the definition, there are good strategies and bad ones. The fallout?

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Strategy Core Competence Constraint Short-term 165

Mills Scofield

JANUARY 6, 2013

This is a guest post by Tim Kippley , Geneca Vice President, Account Strategy and Growth. By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” So far, so good.

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Innovation Incubator Brand Document 130

Innovation Excellence

JANUARY 2, 2020

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are December’s twenty most.

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Article Innovation Newsletter Marketing Strategy 98

HR Digest

APRIL 5, 2023

A strong employer brand can help a company stand out in a competitive job market, increase employee retention, and improve overall business performance. In this article, we will explore tips for building a strong employer branding strategy. How to Build a Strong Employer Branding Strategy 1. What is employer branding?

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Brand Reputation Marketing Strategy Media 59

In the CEO Afterlife

JULY 2, 2013

Marketers of food, health and beauty aids, and laundry detergents became so hung up with image differentiation that they overlooked the inherent value of the product, and private labels picked up the slack. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.” Then they act upon it.

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Marketing Levitt Telecommunications Brand 257

In the CEO Afterlife

MAY 16, 2011

Leadership. Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. In the CEO Afterlife.

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CEO Innovation Education Brand 133

Innovation Excellence

NOVEMBER 6, 2019

Drum roll please… At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 8 as part of our FREE email newsletter. Did your favorite make the cut? But enough delay, here are October’s twenty most.

Article 83

Article Innovation Newsletter Marketing Strategy 83

In the CEO Afterlife

JUNE 4, 2013

Knowing that its days were done as a big brand, I recommended a niche strategy. Back then, big beer marketers hated niche strategies. Craft brewers are delighted that this view has yet to change. .

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Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. For example, if it was innovation and creativity that brought revival, chances are high that innovation and creativity will remain a cornerstone of their corporate culture.

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CEO Company Rogers Human Resources 242

In the CEO Afterlife

DECEMBER 7, 2014

The strategy I’ve grown to love and count on over a 45-year career is do less, better. Strategic sacrifice begins at 30,000 feet with corporate strategy. The essence of sacrifice in her mind was giving up something of value for another consideration; when people are together they are more collaborative and innovative.

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Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Great Leadership By Dan

NOVEMBER 27, 2018

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. This approach very much links to social innovation and indeed conspicuous altruism. As a result, they come across as manufactured i.e. the very opposite of authentic.

Brand 189

Brand Supply Chain Ethics Reputation 189

LDRLB

JANUARY 30, 2013

Innovative. Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Labeling yourself as a leader and possessing leadership qualities personally executed can be seen as different entities.

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Skills Leadership How To Quality 167

CO2

JUNE 12, 2020

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

Strategy Driven

JANUARY 3, 2022

She is a dynamic and empathetic leader who has succeeded by putting people first in the process of transformational leadership. Her dual-role leadership made a tremendous impact on strategy and performance. Her dual-role leadership made a tremendous impact on strategy and performance.

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COO Supply Chain Globalization Learning-by-Doing 126

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. Never before has business seen so much complexity.

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Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. In the case of struggling Nabob Foods, two significant innovations facilitated the turnaround. While they played catch-up, we were already working on the next innovation. Leadership.

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CEO Advertising Franchising Brand 201

Lead Change Blog

DECEMBER 29, 2015

Perhaps it is some combination of them, some attainable format for effective leadership that requires work, certainly, but that also works. Bill George – He has taught leadership since 2004 and is a professor of management practice at Harvard Business School, where. He is the top ranked leadership blogger by Huffington Post.

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Porter Christensen Consultative Influence 150

Chart Your Course

APRIL 29, 2013

Innovation has always been what makes good businesses great. And innovation does not happen without change and risk. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. Part of being a leader is managing change. Manage perceptions.

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White Paper Human Resources Consensus Case Study 231

In the CEO Afterlife

MAY 6, 2012

So much has been written about business innovation this past year. Those walking the talk are on Fast Company’s list of the World’s 50 Most Innovative Companies. Are we to deduce that innovation is the domain of new economy and early-stage life cycle businesses? These innovators love playing rocket man. Last year, J.C.

Chief Operating Officer 202

Chief Operating Officer Chief Technology Officer CEO Innovation 202

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Their competitive edge eroded because the people at the top, who considered themselves the corporate brain, failed to innovate.

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CEO Mass Marketing Class Brand 150

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. My pattern is posting every Monday, on leadership, strategy, marketing and life. Leadership. In the CEO Afterlife. Main menu Home.

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Brand Merchandising Entrepreneur Audience 245

Strategy Driven

SEPTEMBER 22, 2021

Identify what could have gone wrong with the leadership team. It involves reassessing your business operations, starting with leadership. You may discover that some poor leadership decisions may have been responsible for your establishment doldrums. Be receptive to innovative ideas.

Finance 78

Finance Long-term Banking Restructuring 78

CO2

JUNE 12, 2020

Several years ago, a dear friend of mine, Darrell Mann, CEO of Systematic Innovation , predicted that some catastrophic event would soon plague humanity. An S-Curve is the measurement of speed in the adoption of new innovation. This transition point in the innovation cycle can be caused by a new innovation or an unrelated disruption.

Uncertainty 78

Uncertainty How To Competitive Advantage Disintermediation 78

In the CEO Afterlife

APRIL 13, 2012

Like most bloggers, I write about what I know; that’s strategy, leadership and branding. And although I am no longer engaged in commercial business, I am once again “thinking business” and enjoying the rush of discovering the ideas and innovations of today’s entrepreneurs. Strategy has never been more important.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

In the CEO Afterlife

FEBRUARY 4, 2015

I’ll start with leadership. The same argument can be made for strategies. The very best strategies aren’t generated by outside strategic planning consultants who bill thousands of dollars a day. These strategies come from the inquisitive mindsets of founders, entrepreneurs, and employees who are keen to make a difference.

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Competitive Advantage How To Human Resources Strategy 100

Lead Change Blog

MAY 29, 2020

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. With this in mind, the Coronavirus outbreak arguably represents an opportunity for growth and innovation, and good leadership will be central to ushering this in.

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Innovation Leadership Long-term Technology 236

Women on Business

JANUARY 11, 2011

In this TED video , Sinek explains what he believes to be the reason for Apple’s constant innovations and their repeated successes. Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. Sinek makes a case that it’s all about the messaging.

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Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. But the assessment didn’t end with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Leadership. In the CEO Afterlife. Main menu Home.

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Brand CEO Marketing Proposal 196

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The role has been relegated to middle managers who are brand custodians, not leaders in innovation. Leadership.

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Magazine Brand Article Marketing 100

Coaching Tip

SEPTEMBER 4, 2013

A marketing strategy that was similar to running two horses in the same race in order to dominate the personal computer software market for business and personal use. Leaders just have to be clear about identifying the company’s differentiating capabilities, and building a strategy around those. . Related articles.

Competitive Advantage 85

Competitive Advantage Software Welch Marketing Strategy 85

In the CEO Afterlife

FEBRUARY 26, 2012

I should know; I spent 17 years at Jacobs Suchard winning within the intensely competitive coffee and chocolate markets. The secret to thriving against mega-company competition comes down to three potent armaments – strategy, creativity, and culture. You be obsessed with innovation. You be fast. They are bureaucratic.

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Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

MAY 1, 2012

Magic can’t happen in cultures that don’t worship innovation. Innovation starts with leadership. Most big company cultures are not innovative. Oh yes, they talk about innovation in their annual reports and their mission statements. But this isn’t the Apple, Google or Amazon type of innovation.

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Mission Statement Innovation Committee CEO 222