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Puffery Equals Peril for Corporate Reputations – and in Courts of Law

CEO Insider

Companies make lofty claims designed to market their products, bolster their brands and support their equity value; for the most part, they have been accepted as aspirational in nature and not necessarily to be taken literally. You can't reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.

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Three Ways to Strengthen Brand Reputation During the Pandemic

CEO Insider

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share.

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Top Strategies for Success in the Competitive iGaming Industry

Strategy Driven

To succeed in this dynamic market, businesses must adopt innovative strategies that cater to the needs of modern gamers while standing out from the competition. Targeted Marketing: Implement targeted marketing campaigns that address segments of your audience, enhancing relevance and effectiveness.

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6 Tips to Improve Your Hiring Process

Leading Blog

Yet the cost of poor hiring is considerable, not just in terms of hiring unsuitable candidates (time, money, reputation, impact on colleagues) but also in terms of the damage poor hiring processes can have on your organization. a licensed Sandler Trainer located in London Central , and she?has Review your hiring process.

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How to Open a Food Truck in 6 Steps

Strategy Driven

Step 1: Conduct Market Research. Before you do anything, you’ll need to conduct some market research. Step 5: Get Licenses and Permits. Before you go ahead and launch your business, you’ll need to check your state laws to find out what permits and licenses you’ll need to operate.

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Starting Your Own Small Business

Strategy Driven

When you’re trying to become successful and run a strong business, there are lots of things you need to pay attention to if you want to build a company that’s competitive, reputable, and lucrative. Moreover, this is a sign that you’re not doing something right and that your business won’t make it once you hit the market.

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Crucial Tips for Hiring the Right Contractor for Your Home Renovation

Strategy Driven

Ensure that the contractors are licensed, insured, and bonded. It’s essential to get detailed quotes from several contractors to understand the market rate. This will give you a better understanding of the market rate for your project. Checking credentials is a critical step.

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