Puffery Equals Peril for Corporate Reputations – and in Courts of Law
CEO Insider
AUGUST 27, 2020
Companies make lofty claims designed to market their products, bolster their brands and support their equity value; for the most part, they have been accepted as aspirational in nature and not necessarily to be taken literally. You can't reproduce, republish, or reprint it without the express permission of the CEOWORLD magazine.
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