Harvard Business Review

SEPTEMBER 6, 2017

The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. ” Beyond the skills required to perform specific jobs, technology will also determine which jobs matter most in the years to come. Most companies have been slow to react.

Company 12

Company Insurance Engineering Software 12

Harvard Business Review

JUNE 7, 2011

One of senior management's favorite pastimes is moving around the boxes — and the people inside them. Most managers do reorganize with good intentions — to grow revenues, reduce costs, improve customer focus, etc. There is no such thing as a "perfect" structure.

Market Segmentation 14

Market Segmentation Restructuring Marketing Finance 14

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. They learn fast, work hard, and certainly complain less.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

MAY 24, 2012

Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. Risk management isn't exclusive to banking. But all too often, those safeguards are ignored.

Merchandising 11

Merchandising Risk Management Supply Chain Retail 11

Harvard Business Review

NOVEMBER 13, 2012

For example, to spend more (or less) time prospecting, to improve customer engagement quality, or to manage the pipeline more effectively. Performance management : set expectations and manage against them. focus more effort on specific market segments), tweaks to sales force size or structure (e.g.

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

MARCH 22, 2017

Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

FEBRUARY 7, 2013

Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Marketers segment you, target you, and analyze you. You'll create a lot of personal data along the way.

Self-aware 12

Self-aware Market Segmentation Technology Comparison 12

Harvard Business Review

APRIL 29, 2011

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

JUNE 12, 2018

In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments. This kind of competition often drives consolidation mergers, in which two firms combine their production and sales.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

FEBRUARY 4, 2013

The technology employed in the seventies was a top-of-the-line sewing machine or a battery-powered forklift. Yet my dad needed to be able to see if production was on schedule or not. The visibility was critical to the productivity of the factory. How many analyses were required to complete that market segmentation report?

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. The technology was great.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K. How, precisely, did they do this?

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

OCTOBER 24, 2014

Here are some of the challenges that I’ve observed: Product management. Successful IoT plays require more than simply adding connectivity to a product and charging for service — something many companies don’t immediately understand. When product-based companies add services and connectivity, operational requirements increase.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based based internet companies and continued antitrust complaints by EU regulators.

Advertising 11

Advertising Cost Business Model Information 11

Harvard Business Review

NOVEMBER 20, 2015

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

NOVEMBER 10, 2015

In a recent Sloan Management Review article, Dartmouth professor Andrew King asked “ How Useful Is the Theory of Disruptive Innovation? In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

OCTOBER 19, 2012

India's largest consumer products company, a unit of Anglo-Dutch Unilever, PLC , reported that its sales were up 9 percent. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Furthermore, Indian consumers look at many product categories through the prism of social class.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

JUNE 24, 2015

Managers and other business leaders face a dilemma: with increasingly diverse environments to manage and rising stakes to get it right, how do they identify the most effective approach to business strategy and marshal the right thinking and behaviors to conceive and execute it, supported by the appropriate frameworks and tools?

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

FEBRUARY 1, 2013

The initial set of questions should be limited and manageable. An analytical sandbox is a database environment (or test bed) that is set up to be independent of production processes and used for rapid analysis. We see successful companies beginning by defining a set of the most critical business questions that require an answer.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

NOVEMBER 9, 2016

New Zealand is the world’s largest exporter of dairy products. Meanwhile, dairy farmers receive access to improved production methods and business practices. Local leaders managed this by enhancing the value of the steel industry — not reducing it. Expand into more products and industries.

Cooper 14

Cooper Long-term Industry Health Care 14