Strategy Driven

JUNE 9, 2013

Six Success Factors for Building a Best-Run Marketing Organization. Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes. Consider leaving a comment! All rights reserved.

Resources 50

Resources Marketing Organization Succession 50

Strategy Driven

MARCH 28, 2014

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

The Horizons Tracker

MAY 10, 2021

We might imagine that prestigious and high growth firms with excellent brands will be more inclined to toe the line, ethically speaking, for fear that their brands may be tarnished by any scandals. The researchers assessed the corporate profiles of 250 firms that were involved in financial securities fraud between 2005 and 2013.

Commitment 73

Commitment Analysis Sample Ethics 73

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

The Horizons Tracker

JUNE 26, 2022

In Oxford’s Michael Osborne and Carl Benedikt Frey’s hugely influential 2013 paper looking at the likelihood of automation for various professions, truck driving was one of the professions that were projected to be automated in double-quick time. Our results suggest that the impacts of automation may not happen all at once.

Osborne 73

Osborne Transportation Operations Hedge 73

Strategy Driven

JULY 29, 2013

Last week I talked about the power of sales success and gave you the first ten personal powers you need to possess in order to have all of the sales success you desire. The power of reputation and social brand. The power of rejection, and learning from it, is the foundation for your resilience and your success.

Power 66

Power Succession Loyalty Learning-by-Doing 66

Lead Change Blog

DECEMBER 29, 2015

Dorie Clark – Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. James DaSilva – James is a senior editor at SmartBrief and manages SmartBlog on Leadership.

Porter 150

Porter Christensen Consultative Influence 150

Lead on Purpose

NOVEMBER 9, 2013

Customers site excellent customer service as a reason for remaining loyal to a brand or company year after year. This disenchantment is painfully clear in the Gallup 2013 State of the American Workplace survey. The Product Management Perspective: Compelling products (or services) create success.

Delegation 229

Delegation Leadership Customer Loyalty Morale 229

Strategy Driven

JANUARY 20, 2014

Based on last year’s success, this year I decided to create two four-word categories. Rather, intentions that I consciously and subconsciously work on every day to build success all year long. ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. Content is more than king.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Tanveer Naseer

MAY 6, 2014

Counter-intuitively, many successful entrepreneurs didn’t start with a compelling vision, a wow idea or indeed a workable business plan. Some went on to dominate a market without any previous background in it. I call them the Xceptionalists because their success came from the xceptional execution of an ordinary idea. Not easier.

Execution 229

Execution CTO Entrepreneur Learning-by-Doing 229

Strategy Driven

NOVEMBER 24, 2013

Download now to learn how brands like TaylorMade, Finish Line, & Lexus think about social. To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer your five most pressing social questions. by Mass Relevance. All rights reserved.

Resources 50

Resources Media Download Brand 50

Strategy Driven

NOVEMBER 8, 2013

And while it’s hard to tie revenues to specific Facebook campaigns, sales are expanding at a 20% annual clip, and Rudi’s continues to grow their Facebook and digital marketing efforts. Elevating awareness in a way that is smart and memorable can be achieved by refreshing a clients marketing campaign. Consider leaving a comment!

Media 50

Media Workshop Brand Creativity 50

Harvard Business Review

OCTOBER 2, 2014

Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market. To understand the cost of Apple products that we associate with mass market success, we mapped the U.S. Apple Customers Marketing'

Mass Marketing 12

Mass Marketing Marketing Brand Meyer 12

Strategy Driven

MARCH 17, 2013

How to take advantage of LinkedIn’s company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. Why you should use them for marketing. by HubSpot, Inc. Consider leaving a comment!

Resources 50

Resources Company Download Marketing 50

Strategy Driven

MAY 30, 2013

Building Your Personal Brand. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales Recommended Resources business management Jeffrey Gitomer little red book of sales answers marketing and sales strategydriven' Sales Skill Building… One Brick at a Time. Building the Friendship. Earning the Reorder.

Resources 50

Resources Books Newsletter Marketing 50

In the CEO Afterlife

FEBRUARY 20, 2015

In 2013, Zappos continues to amaze under this culturally insightful leader. Seemingly, if workers understood what types of performance and achievement earned certain people more money, he figured, perhaps they would be more motivated and successful, too. Has the Zappos culture improved business performance and shareholder value?

Long-term 100

Long-term Download CEO Objective 100

Rajesh Setty

MARCH 16, 2013

So here’s your new 4-word mktg strategy for 2013: Guess Less, Ask More… and always start with “How can I serve you?”. When a brand adopts the marketing philosophy that it is all about relationships, they automatically begin paying more attention to the consumer needs and preferences to learn who the consumers really are.

Retail 41

Retail Brand Media ROI 41

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. The Powerful Role of Trust. Customer relationships, like interpersonal relationships, are built on trust.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

OCTOBER 21, 2013

MAJOR CLUE: Keep in mind that no company ever CUT their way to success. You have to SELL your way to success. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Are you the dominant brand, or is your brand bland? Do you understand it’s ALL about customer loyalty (not customer satisfaction)? How ready are you?

Customer Loyalty 64

Customer Loyalty Reputation Loyalty Competitive Advantage 64

Strategy Driven

JANUARY 10, 2013

Formulating and executing on a LinkedIn marketing plan. We believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Developing a dynamic company profile. Connecting and interacting with others on LinkedIn.

Resources 67

Resources Newsletter Tools Article 67

Strategy Driven

JUNE 17, 2013

I have a business brand, a personal brand, and a social brand. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The simple answer is YES. All rights reserved.

Media 50

Media How To Brand Customer Loyalty 50

Strategy Driven

MAY 29, 2013

The variations that you made in your presentation that adapt to their company, their present situation, their needs, their productivity, and their success. Marketing departments have no concept of them, and most salespeople aren’t willing to do the work to prepare them. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Customer Loyalty 70

Customer Loyalty Seminar Media Marketing 70

Strategy Driven

OCTOBER 9, 2013

Too often, startup CEOs cling to old business models as their reason for success, when in reality it was their innovation and risk-taking that helped them succeed in the first place. Bobby Campbell is a successful entrepreneur with a deep understanding of how to monetize emerging digital markets. About the Author.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Harvard Business Review

MARCH 28, 2014

One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Its brand appeal is based on the assertion, “We’re just as good as Lexus but cheap-er.” Great brands never settle for being an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. And as these communities grow, their branding becomes exponentially more powerful. All of this has, in effect, turned Tesla drivers into Tesla marketers.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

SEPTEMBER 11, 2014

But creating “decision simplicity” presents only part of the brand simplicity picture. Sephora, Carrefour, and Amazon are examples of successful simple brands, despite providing a vast range of options to their customers. So how can a brand achieve this form of simplicity?

Brand 11

Brand Survey Globalization Short-term 11

Strategy Driven

JUNE 24, 2013

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. The key word to understanding and implementing business social media actions that lead to attraction and connection success is VALUE.

Media 70

Media Seminar Follow-up Customer Loyalty 70

Strategy Driven

DECEMBER 23, 2013

Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. By tuning in to customer needs, a company is able to define the market in ways they could not have identified had they only looked inward. All rights reserved.

Organization 58

Organization Open-book Innovation Technology 58

Skip Prichard

JULY 22, 2019

It’s a fascinating study, one that echoes my constant inquiry of the difference between success and failure. You are teaching what separates successful innovators from those who struggle. If Tesla’s ideas ultimately had more impact, then why was Edison so much more successful? Lessons from Tesla versus Edison.

Innovation 80

Innovation Social Capital Reputation How To 80

Strategy Driven

APRIL 22, 2013

Twitter has the power to generate awareness, create value attraction, keep you or your brand at top-of-mind status, and build relationships. These are just my observations and successes based on the past four years of my participation. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Here are 3.5 All rights reserved.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Strategy Driven

SEPTEMBER 23, 2013

No personal website, no personal brand, no social media interaction, and not taking advantage of smartphone technology. These laws form the foundation for your selling success and your personal success. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales 21.5 CAUTION: They are NOT rules.

Media 64

Media Advice Customer Loyalty Competitive Advantage 64

Harvard Business Review

SEPTEMBER 11, 2014

But creating “decision simplicity” presents only part of the brand simplicity picture. Sephora, Carrefour, and Amazon are examples of successful simple brands, despite providing a vast range of options to their customers. So how can a brand achieve this form of simplicity?

Brand 8

Brand Survey Globalization Short-term 8

Strategy Driven

JULY 1, 2013

Even fewer companies and salespeople understand that business social media must be combined with, in conjunction with, and in harmony with all other internet and face-to-face marketing outreaches. The key word to understanding and implementing business social media actions that lead to attraction and connection success is VALUE.

Media 50

Media Seminar Follow-up Customer Loyalty 50

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Strategy Driven

MAY 6, 2013

It’s for people that have no other way of marketing. Make certain that if you’re going to wear boots, that they’re polished and have some nice brand name to them. Jeffrey, I recently joined a business broker who has been successful for six years. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Advertising 50

Advertising Customer Loyalty Bottom-up Media 50