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Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. Be a News Source – instead of always relying on a discount offer to spur customers into the buying stage, use industry news to your advantage.

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The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. This isn’t a Mylan issue.

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Don’t Leave Workplace Civility to Chance

Leading Blog

I do not act or speak rudely or discount others. Simply defining these valued behaviors - and marketing them like crazy with, for example, posters throughout your workspace - does nothing more than increase awareness. Magazine’s 100 Great Leadership Speakers and was a featured presenter at South by Southwest 2015.

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Free sales! Free sales! Step right up and get your free sales!

Strategy Driven

My good friend, and IBM’s social evangelist, Sandy Carter, asked me to comment on what’s next in the world of social selling for 2015. Here are the Social Media and Social Selling Trends for 2015 : Social media and social selling are entering the next phase. The discount offerings bring customers. Comfortable enough to BUY.

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Why Your Business Needs To Start Monetizing Its Data

Strategy Driven

Data monetization is a lucrative market. Likewise, you could offer discounted rates to people leaving particular competitors. Market research firms may wish to buy data from you like the following: Number of shoppers per day, week, month or year; Average store occupancy rates; Shopper spending habits (e.g. All rights reserved.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

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Making Personalized Marketing Work

Harvard Business Review

marketers spent nearly $60 billion in 2015 on digital ads, but the industry doesn’t do a great job connecting people with products they want. The Silicon Valley giants that gave us social networks, smartphones, and apps have realized the power of those tools to capture the customer data required for hypertargeted marketing.