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How to Establish Your Brand as an Authoritative Voice and Reach a Wider Audience

Strategy Driven

If you want to take your company to the next level and be favoured over competitors by consumers, here are some ways on how you can enhance brand authority as well as reach a wider audience. Your content needs to speak to your audience and get them to take notice from the offset.

Audience 107
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How Do Leaders Inspire Their Employees During Times Of Adversity And Change

Tanveer Naseer

Over the past several weeks, I’ve had the pleasure of delivering keynotes to several audiences on a wide range of issues leaders are grappling with today – from how to better navigate the current turbulent waters of change, to how leaders can create impact in a fast evolving and transforming.

Audience 233
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“Dealing with your Manager” and Other Work Advice for College Students

Great Leadership By Dan

So other than having given advice to my two daughters, I’ll be way out of my element. For the MBAs, most of whom have been in the workforce a few years, I might have a receptive audience and even a few ounces of credibility. But for the 20-21 year olds, what could I possibly say that they’re going to A.

Advice 120
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How to write the perfect professional email

Chartered Management Institute

We’ve brought together some of the best advice, from neurolinguists to management thinkers, to help you nail your emails. Advice Looking for advice and guidance? Whether you are looking for topical tips or information, you can find the latest advice and guidance from the CMI team here. Less is more.

How To 98
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Marketing Advice for Your Business

Strategy Driven

It is a free way to advertise, and it gives you an unprecedented way to learn about your target audience and connect with them. Have a look at your competitors and members of your target audience to get an idea about what they share. Any business that wants to succeed in the modern world has to have a presence on social media.

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Afraid of Public Speaking? You Should Be

Leading Blog

Then, I won’t notice the room or my nerves or anything other than being one with the material and the audience. But what experienced speakers know is that the “right” kind of fear in a talk is not the fear of forgetting the material but rather that the audience won’t pick up what you’re trying to say.

Audience 215
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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

Authority As a society, we've been conditioned to respect and follow the advice of experts and authority figures. Businesses often employ this principle by creating relatable brand personas, aligning themselves with causes their target audience cares about, or using attractive and charismatic spokespeople.

Influence 195