Remove Airlines Remove Creativity Remove Development Remove Marketing
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

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Your Flying Future and a Lesson in Creativity

Kevin Eikenberry

Solving our business problems, making leaps in productivity, Customer Service, product development (or anything else), requires the same shift. Here is a simple creative exercise to use personally or before you next team creative challenge. The best part of the short post I referred you to is the pictures of the initial designs.

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Featured Leading Voice: Chip Bell

Lead Change Blog

” Following graduate school and the military (including a tour of duty as an infantry unit commander in Viet Nam) Chip was director of management and organizational development for NCNB (now Bank of America). Helping the CEO of Southwest Airlines launch a best-selling book. Getting a book endorsement from Seth Godin.

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How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

DIY chain Lowe’s, for example, is building 3D printers that print in zero gravity, thus opening up entirely new markets for themselves. Japanese airline ANA commissioned a global competition via the XPRIZE Foundation to create the future of travel that has now resulted in targeting the next big market: Space.

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How to Become Truly Social

Coaching Tip

The companies that develop the deepest connections will generate more value for their customers and employees (and shareholders). Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 4) Seek to inspire, not just motivate. 6) Give trust away. 8) Measure HOW, not ‘How much.’

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Navigate Your Path to Success

Women on Business

Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

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Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 1 of 4

Strategy Driven

Business development. For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Running the business.

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