Ask Atma

MAY 5, 2012

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Strategy Driven

NOVEMBER 10, 2010

Technology has exploded, giving us instant access to information and knowledge, and it all moves and changes so fast that some of what Boomers have learned during their careers may be obsolete. What is the historic attrition and turnover rate and how do these map to the skills that keep you competitive? Who will do this work?

How To 72

How To Tacit Knowledge Intellectual Capital Newsletter 72

Strategy Driven

NOVEMBER 17, 2010

Quantitative measures, such as attrition data, employee performance data, and program attendance rates give you the numbers you may need to defend your program to executives. He has a marketing communications degree from Bradley University. To keep your program humming along, look at it from many different angles at regular intervals.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

AUGUST 14, 2012

I divided the possibilities into two categories — those that are pretty aggressive on the technology front, and those that are more aggressive on the business front: Technologically-Aggressive Customer Intelligence Applications. Social networks-based offer and attrition models. Marketing mix portfolio modeling.

Objective 11

Objective Attrition Workshop Retail 11

Harvard Business Review

NOVEMBER 23, 2018

On average, roughly four times as many winners – defined in this case as those companies that grew absolute revenue at a significant rate and gained market share within their industry over the previous two years – as losers have digital tools embedded into their core commercial capabilities. Zero-base sales capacity.

Team 11

Team Price B2B Tools 11

Harvard Business Review

NOVEMBER 5, 2014

Digital-first companies, such as Amazon, Facebook, Google, and Twitter, are amassing market share and capitalization, but only a few brick-and-mortar corporations (think Apple, Nissan, and HCL Technologies) have been able to change fast enough to catch up with their rivals. The Leadership Trap.

Competitive Advantage 8

Competitive Advantage Attrition Uncertainty Bottom-up 8

Harvard Business Review

MARCH 4, 2011

How do they adopt an intelligent-store strategy that incorporates associates, shoppers, changing technology, new consumer behaviors, and the store itself? Our shopper in aisle three would need the store's Wi-Fi network and IT ecosystem to support the technology on his or her mobile device. But many retailers seem a bit overwhelmed.

Retail 15

Retail Attrition CIO CFO 15

Harvard Business Review

NOVEMBER 5, 2014

Digital-first companies, such as Amazon, Facebook, Google, and Twitter, are amassing market share and capitalization, but only a few brick-and-mortar corporations (think Apple, Nissan, and HCL Technologies) have been able to change fast enough to catch up with their rivals. The Leadership Trap.

Competitive Advantage 8

Competitive Advantage Attrition Uncertainty Bottom-up 8

Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

HR Digest

JULY 29, 2020

If you analyze functions like finance, IT, and marketing you will find common drivers of success. According to Deloitte’s Global Human Capital Trends 2016 , “As technology makes data-driven HR decision-making a possibility, 77 percent of executives now rate people analytics as a key priority, up slightly from last year. The answer?

Attrition 98

Attrition Talent Management Agility Innovation 98

Harvard Business Review

MAY 22, 2014

According to the National Center for Women and Information Technology, women pursuing undergraduate computer science degrees have dropped from 37% to 18%, from 1987 to 2012 , respectively. Overall, there is a serious rate of attrition in STEM-related jobs, with 56% of women leaving by mid-career to do something entirely different.

Diversity 9

Diversity Attrition Sports CEO 9

Harvard Business Review

JUNE 1, 2015

Facebook tried to ignore Wall Street pressure in 2012 upon its IPO, but quickly decided to shift course after experiencing attrition. The extra revenue that these tweaks generate gives the impression of momentum but only the market leader in any category has a real chance at surviving too many of these cycles.

IPO 8

IPO Company Maturity Short-term 8

HR Digest

JUNE 24, 2023

HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics. By leveraging predictive analytics, organizations can forecast employee attrition, determine training needs, and predict future talent demands.

Metrics 98

Metrics Trends Compliance Analysis 98

Harvard Business Review

FEBRUARY 12, 2015

I’m in the middle of this enterprise-to-consumer shift at Blackboard , where we’ve had extraordinary success in the education-technology space by selling features to administrators or CIOs. Our society is realizing that technological advancement is strange, and we need to humanize it to make it familiar.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

JANUARY 9, 2014

Collaboration is better not only among the reps selling into different parts of that customer organization but also across the product and marketing teams charged with building and positioning broader solutions for the customer. Record growth and profitability, increased rep engagement, and near-zero attrition. The results?

Team 11

Team Metrics Compliance Attrition 11

Harvard Business Review

NOVEMBER 22, 2013

The attrition rate fell by 20% in the initial pilot period, and over time, the number of promotions rose. In the end, Peck surprises himself: He now believes "that we’re headed toward a labor market that’s fairer to people at every stage of their careers." Hiring Technology' "Psssst. Your Waterproof Speaker Is Right Here.

Policies 8

Policies Gordon Attrition Engineering 8

Harvard Business Review

NOVEMBER 17, 2016

He admires Uber’s technology, but he sees the influx of non-occupational drivers as a threat to his livelihood: “Competition is always good for everyone, but again, it should be reasonable, not that you just flood the market.” “You know how many people went to the dealer and buy new cars? In the U.K.,

Motivation 8

Motivation Survey Incentives Attrition 8

Harvard Business Review

OCTOBER 13, 2015

Project success is more often defined in terms of business metrics: how much did I decrease customer attrition? How much did we increase marketing effectiveness? While those are important questions for data science, they do not necessarily get at whether a project was successful. You and Your Team. Understanding Analytics.

Metrics 8

Metrics How To Attrition Incubator 8

Harvard Business Review

OCTOBER 18, 2012

Customer attrition. If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. But still, it is 92% wrong.

Wireless 9

Wireless Film Advertising Attrition 9

Harvard Business Review

MAY 8, 2015

They knew that technology (and the staff to support it) was the company’s bread and butter. SimplePay is—was—the market leader in the mobile-pay space because of its reputation for being reliable and secure. We need to make a statement—not just new technology, new people.” Some of that was true.

Case Study 8

Case Study Crisis IPO CIO 8

Harvard Business Review

OCTOBER 16, 2018

And today I’m talking with Michael Gretczko, Principal, National Offering Leader, Human Capital as a Service at Deloitte Consulting, LLP, and with Jody Kohner, Senior Vice President of Employee Marketing and Engagement at Salesforce. And we really think about those in five buckets. Jody Kohner, Salesforce.

Technology 10

Technology Consultative Content Human Capital 10

Harvard Business Review

JANUARY 28, 2015

With headquarters in New Jersey and another office in Manila, KGDV offered a range of services, including market and legal research, but its largest and fastest-growing business was for the publishing industry—converting, indexing, and abstracting journal articles, which its clients, mostly U.S.

Case Study 8

Case Study Morale Policies Library 8

Harvard Business Review

AUGUST 10, 2018

Those analyses rely on publicly available data sources, but software providers have accumulated growing amounts of private data on almost every aspect of their customers’ technology, operations, people, and strategies. It is even possible to hold up the data mirror to individual technology users.

Benchmarking 8

Benchmarking Software B2B GAAP 8

Harvard Business Review

OCTOBER 25, 2017

Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard. It even applies its smart sensor technology to teeth brushing. Branding and marketing. Sales force.

Project 8

Project Productivity Products Health Care 8

Harvard Business Review

DECEMBER 11, 2018

He claims he wants to tackle the big systemic concerns involving theft of American intellectual property, the forced transfer of technology from American firms, and the state-driven nature of the Chinese economy. This coalition of market-oriented economies would make three fundamental demands. But they are not entirely out of reach.

Policies 8

Policies Incentives Attrition Long-term 8