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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). It takes more than a product, a promise, or a campaign.

Marketing 261
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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

This force is called creative destruction, which is the process where innovation and technology advancements are reshaping industries and business models. To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Nokia just couldn’t keep up.

How To 261
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9 Tips for Navigating the Inevitable Unexpected

Leading Blog

Given that the global biotechnology market was valued at USD 1.55 I've learned that from my nearly forty years of working with scientists and clinicians to transform inventions into successful commercial products. The opportunities for bioentrepreneurs can be more exciting and impactful than ever in today's accelerated market.

Tips 340
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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

Conference planners want to provide insights on various topics, based on their scurrent challenges or upcoming event theme – and there are many subjects that might be a good fit. Jessica Pettit – challenges assumptions about the type of people who drive change Justin Jones-Fosu – insight into the art and science of human engagement.

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The Rise Of Deglobalization

The Horizons Tracker

The rise of deglobalization and the resulting uncertainty in the global business landscape has prompted technology-based industries to reevaluate their overarching strategies. In this context, the question arises: how can industrial companies ensure sustainable growth in today’s global markets?

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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Building a new product is a daunting task that requires the collaborative efforts of many people. Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Pick a date.