The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

DECEMBER 31, 2011

So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Is There a CEO Afterlife?

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic.

Mentor 228

Mentor Advertorial Kotter Hamel 228

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

CEO Blog

AUGUST 11, 2015

I am enjoying my CEO position at Danby. And the brand is well known - especially in Canada. I recently read New Brand Leadership - Managing the Intersection of Globalization, Localization and Personalization by Larry Light and Joan Kiddon. I like being in operator mode.

Brand 100

Brand Leadership Globalization Brand Management 100

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Three principles characterize those organizations that elevate “trust in a brand” to “love for a brand”—inclusion, generosity, and honesty. Cattle shared open grazing range.

Brand 150

Brand Airlines Wilde Tools 150

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Along with CEO and co-owner Nancy Bigley, King-Myers has grown Bottle & Bottega into a successful franchise with seven locations in Illinois, Colorado and Oregon.

Franchising 255

Franchising Finance Brand Management Advice 255

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Great Leadership By Dan

DECEMBER 22, 2016

What many don’t know is that their CEO, John Replogle, and his team and board are also dedicated to authenticity in their dealings with team members, customers, suppliers, everyone. That’s not a word you hear CEOs using often enough—but it’s a term that great leaders don’t shy away from for a minute. Now’s the time for spin, right?

How To 120

How To Customer Loyalty Short-term PR 120

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. John Bell is a strategy consultant and former CEO of Jacobs Suchard (Kraft, Nabob). He is a contributor to Fortune magazine and a regular blogger at CEO Afterlife.

How To 111

How To Brand Management CEO Resistance 111

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. John Bell is a strategy consultant and former CEO of Jacobs Suchard (Kraft, Nabob). He is a contributor to Fortune magazine and a regular blogger at CEO Afterlife.

How To 95

How To Brand Management CEO Strategy 95

Lead Change Blog

OCTOBER 2, 2018

Jon states: “ Business leader activism is present, and CEOs are aligning their actions to do good for business and society. Joel Garfinkle of the Career Advancement Blog submitted Personal Branding at Work. Joel shares: “ Individuals, like companies, have a brand. It’s a new model to lead.

Leadership Development 312

Leadership Development Development Leadership Brand 312

In the CEO Afterlife

JULY 16, 2015

From as far back as my days in brand management, I have held a deep affection for strategy. And when a brand or company’s positioning blurs, customers become confused. This might have something to do with the fact that I can be stubborn. Good strategists are also stubborn, even pigheaded. Why is that?

Strategy 100

Strategy Brand Brand Management Marketing 100

leaderCommunicator

SEPTEMBER 25, 2012

They’re taking a collective view of managing all the disparate parts that influence brand promise, changing the way they work and organize themselves internally so that the entire organization is focused on delivering the brand promise. Be consistent. Model the behavior you seek. Build in accountability. Click the link below.

Brand 141

Brand Reputation Human Resources Brand Management 141

Strategy Driven

SEPTEMBER 25, 2014

According to Monique Nadeau, President and CEO of Hope Street Group, “Women overwhelmingly hold the consumer purchasing power in our country, whether we’re talking about individuals or households. Lessons Learned from Corporate Branding and Rebranding Efforts of Note. Michelle may be reached at WomenNetwork.com.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

Skip Prichard

FEBRUARY 8, 2021

It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Incidentally, this also made Ben & Jerry’s one of the world’s best-selling ice-cream brands. According to insiders, there emerged a personality cult around him.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. The room goes silent, at which point the advocate of the interlude goes on to describe the bigger picture, or the broader issue that everyone had seemingly forgotten. .

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. This is the mindset essential to brand resilience.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

APRIL 25, 2011

Brilliant brand management is multi-media and cause-related. One former New York CEO for whom I was a consultant ran a tight ship and was fond of saying that "Business is the last monarchy." CEOs must beware. Lavish expenditures helped bring down Dennis Kozlowski, former TYCO CEO. Not exactly.

CEO 16

CEO Apparel GDP Audience 16

Skip Prichard

SEPTEMBER 24, 2019

Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. I recently spoke with her about her research and work. .

Emotional Intelligence 74

Emotional Intelligence CTO Stress Exit Strategy 74

Strategy Driven

JANUARY 11, 2016

Similar to the brand of a company, your personal brand is the feeling and experience that people have when they interact with you, think about you, or talk about you. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business.

Career 50

Career Company Brand Long-term 50

Skip Prichard

NOVEMBER 16, 2021

We often think somebody ends up in a reputation crisis because they did something wrong – maybe they harassed a coworker, or they posted an obscene joke on social media, or they made an inappropriate comment in front of the CEO – something like that.

Reputation 121

Reputation Brand How To Media 121

Harvard Business Review

JULY 29, 2014

Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, she was named its Chairman and CEO. and Blackstone recommend to people who want to build their own brand? When you think about people with strong personal brands, who comes to mind?

Brand 8

Brand CEO Mission Statement Career 8

In the CEO Afterlife

AUGUST 6, 2013

They endorse a whack of dough into media and they continue to extend brand names into other categories, but they are falling short in spearheading brand equity growth. The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

AUGUST 30, 2017

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. BuzzFeed’s CEO on the Secret to Virality. Chairman and COO Julie Greenwald spent the formative years of her career digging into each department at Def Jam Recordings.

Long-term 8

Long-term Industry COO Succession 8

Strategy Driven

AUGUST 19, 2011

Mark Stevens is the author of Your Company Sucks : It’s Time to Declare War on Yourself (BenBella Books, August 2011) and CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on business matters, including marketing, branding, management and sales.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

SEPTEMBER 17, 2013

You’re likely to need more “thinking time,” as introvert and former Campbell Soup Company CEO Doug Conant advised in an HBR post. Branding Managing yourself Networking' Finally, use your downtime strategically.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JANUARY 23, 2012

Usually the question comes right after I tell an audience that I put former Procter & Gamble CEO A.G. Lafley himself hit on one of these kinds of insights when he was a young brand manager at P&G. But how do you square that with Steve Jobs?" an intrepid audience member asks.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Leading Blog

AUGUST 21, 2012

Fred Smith, the Founder and CEO of FedEx, once described to us his understanding of The Main Thing—which he refers to as the "theory of the business." The CEO of Connecticut's Farmington Bank told George that its Main Thing is to "Drive economic development in central Connecticut.". Does your organization have a Main Thing?

Organization 284

Organization Mission Statement How To COO 284

Harvard Business Review

JUNE 24, 2014

Yet in most companies the organization structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago.”. Multiply those options by the more than 1,000 brands his organization supports and it’s “the biggest thing we need to get our minds around.”. Branding Marketing'

Marketing 8

Marketing Organization Brand Advertising 8

Harvard Business Review

JUNE 25, 2014

The question is,” said Miles Young, CEO of WPP subsidiary Ogilvy & Mather, “can there be enough focus on creativity?”. If you’re a brand manager or CMO, that’s what you should care about. CMOs and CEOs Can Work Better Together. Brands Aren’t Dead, But Traditional Branding Tools Are Dying.

Creativity 9

Creativity Marketing Advertising Metrics 9

Harvard Business Review

OCTOBER 30, 2012

Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. CEO Ken Rees wrote to me that, "in an environment that's changing as quickly as ours, there are so many things to be worried about. They sort through it and respond as well as they can in real time.

Process 16

Process Strategy Offshoring Information Technology 16

Harvard Business Review

MARCH 7, 2012

Within the first year of building out her communications capability with this mindset, one CEO said a less expected — yet most valued — benefit was alignment and improved decision making for her leadership team. One CEO described it as his "air traffic control" capability. But it gets better than that.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

JANUARY 26, 2012

Or this: "What are the differences in careers involving market research compared those in brand management?". CEOs and boards expect new senior people to hit the ground running. Instead, perhaps this: "How do market research findings influence product design?" Make your case. Link yourself to the interviewer's needs in the job.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. The damage to the brand name has been even larger — half a billion dollars.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back.

Technology 14

Technology Venture Capitalist CIO ROI 14