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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Reduce the Grind, Boost Loyalty: How Customer Effort Score Drives Business Growth

Strategy Driven

This score is a predictor of customer loyalty, as studies have shown that the easier it is for customers to interact with a brand, the more likely they are to return and become advocates for the company. CES measures customers’ efforts to accomplish a task, such as purchasing, resolving an issue, or obtaining product support.

Loyalty 123
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Design Matters

N2Growth Blog

Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. When you think of Apple you immediate think of a company that has built a strong brand around quality design. Let me make my position very clear…design absolutely matters.

Brand 267
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Disruptive Business Models | N2Growth Blog

N2Growth Blog

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities. So why do so many established and often well managed companies struggle with disruptive innovation?

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Leadership & Initiative Overload | N2Growth Blog

N2Growth Blog

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Is your rubber-band stretched so tight that it’s about to snap? Efficiency and productivity are not found working at or even near capacity. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Blog 419
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Answering “Why did you quit your last job” in an interview

HR Digest

These and many such questions arise in the course of an interview and one needs to be prepared to answer them. It is because of the excellent reputation and the awesomeness of the company that you are opting to shift. BRING MORE INNOVATION. I have the experience to handle the position and can bring innovative ideas to the table.

Flextime 119
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Toxic Work Environments | N2Growth Blog

N2Growth Blog

Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. Many good people in the organization choose the latter course, and both morale and productivity tend to spiral downward. A bad attitude isn’t something good leaders take lightly. I Think Not.