The Horizons Tracker

MARCH 24, 2024

A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks.

Brand 104

Brand PR Reputation Short-term 104

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 279

Brand Forrester Influence Advertising 279

Strategy Driven

NOVEMBER 27, 2020

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 116

Brand Strategy Development USP 116

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 325

Brand Brand Management Blog Media 325

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

Creativity 235

Creativity Business Objectives Marketing Trends 235

HR Digest

APRIL 5, 2023

A strong employer brand is essential for attracting top talent and creating a positive workplace culture. A company’s employer brand is the image and reputation it portrays to current and potential employees. In this article, we will explore tips for building a strong employer branding strategy. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

Let's Grow Leaders

FEBRUARY 12, 2018

Are you searching for ways to bring more innovation and creativity to your team? In this month’s Frontline Festival, thought leaders from around the world share their insights on how to foster innovation at work. The post Innovation and Creativity at Work: A Frontline Festival appeared first on Let's Grow Leaders.

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Creativity Innovation Team How To 330

N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

Great Results Team Building

APRIL 10, 2024

Will your merged entity assimilate one culture, blend both, or even import a brand new one? Together, you can build a culture that fuels success, drives innovation, and propels your organization to new heights. That’s cultural integration without a defined purpose. This clarity lays the foundation for a thriving future.

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Team Workshop How To Mission Statement 192

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. All have failed to maintain mass brand appeal over the long haul. Labatt 50 Ale used to be the leading brand in Canada.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs.

Innovation 163

Innovation Strategy Competitive Advantage Incubator 163

Strategy Driven

JULY 6, 2023

With that being said, here is how to improve your managerial and leadership skills. Competent managers are able to keep the metaphorical ship afloat, but if you aim to become a successful, well-liked, and impactful leader, there is more to be done.

Skills 110

Skills Parcell How To Delegation 110

Eric Jacobson

JANUARY 7, 2024

The research cited in Bova’s book shows these benefits to companies when they take a holistic approach to delivering meaningful experiences for everyone: Stronger employee and customer brand loyalty and affinity. A better organizational capacity for transformation and innovation. Closer employee alignment with business goals.

How To 73

How To Long-term Open-book Metrics 73

Great Leadership By Dan

JANUARY 19, 2017

How Can Leaders’ Best Explore and Exploit both Disruptive and Incremental Approaches to Innovation? These players test more established racers with breakthrough innovations. Yet such a rapid and competitive approach to innovation may not be sustainable over the long term.

Innovation 120

Innovation Long-term Short-term Brainstorming 120

HR Digest

JANUARY 17, 2022

Well, now it’s time to start thinking about how you can implement some of these ideas because happy employees work harder to achieve their company’s goals. . It will cover topics like company culture, the importance of detailed job descriptions, and how to be happy at work. . Here are what makes employees happy at work. .

How To 115

How To Absenteeism Motivation Training 115

Engaging Leader

MARCH 27, 2014

In their new book, Faisal Hoque and co-author Drake Baer explain how these seeming opposites are actually connected … in fact, everything is connected. The post 082: Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation and Sustainability | with Faisal Hoque appeared first on Engaging Leader.

Creativity 254

Creativity Innovation Long-term Entrepreneur 254

Lead Change Blog

APRIL 29, 2020

And in today’s blaring and hectic global community, how can you ensure that your voice stands out above the rest? How do you create your unique brand of leadership that will leave a lasting and impactful legacy? Listen in as Paul breaks down the critical steps to start building your legacy as a leader.

Covey 291

Covey Webinar Brand Executive Coaching 291

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers.

Brand 100

Brand Competitive Advantage Fashion Price 100

Let's Grow Leaders

FEBRUARY 16, 2018

Are you searching for ways to bring more innovation and creativity to your team? In this month’s Frontline Festival, thought leaders from around the world share their insights on how to foster innovation at work. The post Innovation and Creativity at Work: A Frontline Festival appeared first on Let's Grow Leaders.

Creativity 180

Creativity Innovation Team How To 180

Leading Blog

NOVEMBER 22, 2019

Among the benefits that come to empathetic leaders, whether they are entrepreneurs or c-suite executives, are the following: Empathy is a catalyst for entrepreneurship or innovation. Empathetic leaders engender loyalty among both customers and employees. Empathetic leaders make good decisions because they are adept at processing information.

Leadership 346

Leadership Emotional Intelligence Loyalty Open-book 346

Strategy Driven

JULY 7, 2020

Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget. So what if there was another way?

Budgeting 76

Budgeting Brand Discount Loyalty 76

N2Growth Blog

DECEMBER 8, 2023

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. Maintaining strong internal and external relationships, influencing organizational changes, and fostering a culture that embraces innovation are all paramount.

Trends 293

Trends Business Model Execution Marketing 293

Eric Jacobson

SEPTEMBER 18, 2023

The research cited in Bova’s book shows these benefits to companies when they take a holistic approach to delivering meaningful experiences for everyone: Stronger employee and customer brand loyalty and affinity. A better organizational capacity for transformation and innovation. Closer employee alignment with business goals.

Long-term 89

Long-term Open-book How To Metrics 89

N2Growth Blog

AUGUST 23, 2012

Too many companies forget about the need for, and power of innovation. Without a dedicated focus on innovation it is only a matter of time until a business cannot attract or retain talent, suffers from obsolescence due to the innovation of others and watches their brand fall into decline.To

Innovation 150

Innovation Management Brand Power 150

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Agility is key. The latter is perhaps more critical.

Trends 352

Trends Agility CEO Chief Executive Officer 352

Tanveer Naseer

JANUARY 10, 2024

Allen Adamson is an expert in branding, experience creation, and innovation strategy. He’s authored four books, and it’s his latest one, “Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy”, that I wanted to talk with Allen about.

Marketing 130

Marketing Advertising Innovation Brand 130

Skip Prichard

JULY 22, 2019

Innovation Capital. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. That’s why I enjoyed talking with Jeff Dyer who, along with Nathan Furr and Curtis Lefrandt, wrote a new book, Innovation Capital: How to Compete and Win Like the World’s Innovative Leaders. Satya Nadella.

Innovation 80

Innovation Social Capital Reputation How To 80

Coaching Tip

AUGUST 26, 2018

Leaders today responsible for revenue growth and competing effectively know that real innovation requires moving beyond known business models, towards customer insight-driven opportunities for value and growth that sustain businesses and brands. It does not stop at theory, strategic insights, or ideas. Source: Amy J.

Innovation 83

Innovation Tactics Business Model Brand 83

Great Results Team Building

OCTOBER 12, 2023

Workplace Culture (and team building) Speakers – Chis Edmonds – helping senior leaders create uncompromising work cultures Bill Treasurer – insights on how to create an environment that builds courageous behavior.

Conference 229

Conference Audience Diversity Ryan 229

Eric Jacobson

MARCH 5, 2020

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. When it comes to innovation, culture is more important than strategy.

Handbook 65

Handbook Innovation Tactics Open-book 65

First Friday Book Synopsis

SEPTEMBER 2, 2012

Here are a few insights provided during an interview of Tracy Streckenbach, president and chief operating officer of Innovative Global Brands. Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times.

Globalization 75

Globalization Chief Operating Officer Brand Innovation 75

Eric Jacobson

OCTOBER 13, 2020

Flip the book over, and you have Gutsche’s updated and expanded, bestselling, Exploiting Chaos , book now called, The Innovation Handbook , featuring memorable real-world case studies and plenty of thought-provoking questions to inspire next steps for innovation. When it comes to innovation, culture is more important than strategy.

How To 65

How To Handbook Tactics Open-book 65

Strategy Driven

JANUARY 30, 2022

You also need to have a good idea that will be sustainable for years to come and will help build the business from a humble start-up to potentially a global brand. So, how can you achieve this? To be successful, you’ll want your brand to be the first choice for consumers. Innovate and adapt. Stay organised and focused.

Tips 112

Tips Succession Long-term How To 112

Let's Grow Leaders

DECEMBER 13, 2023

You might have a fantastic personal brand and a world-renown altruistic mission, but that doesn’t mean you can ignore your leadership and culture. In this human-centered leader TV exclusive exposé, Karin Hurt asks hard questions to find out what has changed – and how. But it wasn’t always that way.

Leadership 266

Leadership Competitive Advantage Loyalty Document 266

Lead Change Blog

JANUARY 15, 2020

Learn why many brands are still getting social wrong and how your organization can avoid that trap and take advantage of a level playing field. This impacts our brain chemistry and releases cortisol (the fight-or-flight chemical) because we feel threatened, and compromises our ability to think, innovate, and perform well at work.

Webinar 224

Webinar Chemicals Maturity Brand 224

Mills Scofield

JANUARY 6, 2013

By Tim Kippley: Jeff Bezos, one of the planet’s greatest innovators, once said that: “You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas.” ” The Value of Innovation at Geneca. I have long felt that companies can’t survive without innovating.

Innovation 130

Innovation Incubator Brand Document 130