First Friday Book Synopsis
MAY 12, 2012
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand Erik du Plessis , with Nigel Hollis and Graham Page Kogan Page (2011) A travel guide and operations manual for exploration and management of the “Damasian paradigm shift” With assistance contributed by Nigel Hollis and Graham Page, Erik [.]. (..)
The Practical Leader
JUNE 14, 2023
Many travelling companions fall behind, drop out, or cut across to the much easier program route. Too many of these initiatives have a limited scope and are disconnected from daily operations. It’s the well-traveled road to disengaged frontline servers and unhappy customers. In several places, they almost merge.
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Miles Anthony Smith
MAY 2, 2018
Uncover Effective, Expert Personal Brand Statement Examples What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.
Strategy Driven
AUGUST 11, 2016
You may have your own business, but do you have a brand? Branding is an important step forward for businesses. A strong brand name can make you stand out. Building a brand is important to develop a reputation. For example, think of some of the brands you know. Register Your Brand. Also make it recognizable.
Great Leadership By Dan
APRIL 2, 2020
I described an experience early in my career while serving as national sales manager for one of my company’s operating divisions. My boss, who had the authority to order the recall and the CEO of the company were traveling and were unreachable. This was before the days of smart phones, email and text messages.
Strategy Driven
JUNE 3, 2021
Many of today’s top everyday brands that you see on your travels are franchised organizations, so that’s proof alone they are a winning idea. The thing is, some entrepreneurs feel like starting a local or regional company under the umbrella of a franchised brand is a bad idea. Myth #2: Franchises Will Make You Go Bankrupt.
Eric Jacobson
JULY 30, 2023
“My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. “I Second, it can attract fellow travelers.
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