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Personal Branding

Lead Change Blog

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else. A look at social media will tell you about people’s ability to credibly self-manage their own brands.

Brand 196
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The New Roadmap For Entrepreneurial Success

Eric Jacobson

If you launch a beverage brand or a fashion apparel company, industry experience is super valuable. If they’ve been a product manager or a salesperson in the past, they’ll be better able to recruit individuals to lead that function for their startup. Prior functional experience can be very valuable for an entrepreneur.

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Is Your Company ‘Doing’ Lean or ‘Being’ Lean?

Strategy Driven

The $13 Billion Case Study. The management team ran through a myriad of metrics that had convinced the corporate office they had made real progress. The plant’s management boasted that inventory turns had increased from 6.5x Management revealed that on-time delivery performance was 98%. Missing per-hour metrics.

Company 130
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Case Study: When Tragedy Strikes Your Supply Chain

Harvard Business Review

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Work from the fashion industry had helped cut poverty in the country by a third and now accounted for a third of its GDP. But Laura knew exactly what he meant. Laura sighed.

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Secrets To Having A Successful LinkedIn Platform

Strategy Driven

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions. Relatable case studies. Branded information graphics. Relevant videos.

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Content Marketing that Converts

Strategy Driven

Case Study. Net, net, I'm getting large distribution in really targeted fashion: those folks most likely to read and potentially need my services/products. Relate Articles: Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy. Sort-of 'hot leads.' It’s The Consensus, Stupid*.

Content 50
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Beware the Sirens of Management Pseudo-Science

Harvard Business Review

Management is not an exact science, they say. And I guess most things that involve the study of human behavior cannot be. And the authors — aspiring "management thinkers" and "gurus" (never scientists) — have an excellent sense of the pulse of the business public. Business education Managing yourself'