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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Nine Key Strategies for Going Beyond Great

Leading Blog

In Beyond Great , three partners from the Boston Consulting Group —Arindam Bhattacharya, Nickolaus Lang, and Jim Hemerling—make the point hat being great is no longer good enough to succeed when the very notion of outstanding business performance is being reinvented. Strategy #4: Engineer an Ecosystem. Great is no longer good enough.

Strategy 340
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Are SEO Services Worth the Investment?

Strategy Driven

This will include metrics such as organic traffic growth, conversions, and improved search engine rankings. This is a waste of your budget and could lead to penalties from search engines. This is a great option for businesses that want to avoid the uncertainty of hourly consultancy fees.

ROI 103
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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Develop a comprehensive budget covering startup costs and ongoing expenses.

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How to Attract More Students to Your College or School

Strategy Driven

Develop an engaging and user-friendly website that provides comprehensive information about your programs, faculty, campus facilities, and admission procedures. Identify your institution’s strengths and unique selling points (USPs) and emphasize them in your marketing materials.

USP 104
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Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. I NNOVATION has always been important. To streamline operations and control costs.

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Speak Your Truth So That Others Can Hear It

Leading Blog

Prior to founding Co-Creation Partners, he was a consultant with McKinsey and Company, most recently as a leader in their Organization Practice in North America. Before McKinsey, he worked in marketing for Pepsi Cola International and Procter & Gamble in Europe, the Middle East, and India.

McKinsey 383