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Job roles within video production

Strategy Driven

Over recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. A lot of work and effort goes into producing a video for a business; therefore, it requires a team of talented people.

Video 74
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Getting From Idea To Execution: 5 Lessons From a Kickstarter Video

Terry Starbucker

The best example I can cite is our Kickstarter video. 2) Get out of the way and let the talented people do their job – For leaders it’s a natural tendency to want to “meddle” in creative things (ask any Marketing Manager), and in this project it was really hard not to do that.

Video 269
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Advice for Setting Up Your Home or Mobile Video Studio

Strategy Driven

Not too long ago, producing and broadcasting videos could only be done from a professional film or television studio and required a lot of expensive, specialized equipment. Will you be broadcasting or streaming live, or will the video be edited and uploaded to a website later? You should also consider your environment.

Video 112
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How to Use Video as Business Training Materials

Strategy Driven

Using videos as part of your training resources is a no brainer in this day and age. Videos can be a great way to increase the retention of information by trainees; in some cases, up to 90% of the information compared to written text alone. Script and Storyboard Your Training Videos. Stick to One Topic.

Video 65
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Using Video to Boost Online Sales

Strategy Driven

Video is becoming a much bigger part of the internet, with even the most casual of users viewing videos online. We watch video advertisements. You might use instant videos to communicate with your friends and followers on platforms like SnapChat. Video gives you a chance to be more than just a faceless, souls brand.

Video 50
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4 Ways Social Media Marketing Can Benefit Brick & Mortar Retail Stores

Strategy Driven

The benefits are far-reaching, too, where social media marketing techniques like influencer and affiliate marketing measures help to improve the success of business. Here is an explanation of social media platforms and four ways social media marketing can benefit your small business. Using Referral Marketing.

Retail 91
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Corporations: Lessons from a College Football Halftime

Michael Lee Stallard

Click here to view the embedded video. The highlight of each year’s Frogs for the Cure halftime show is the special music video that plays on the stadium’s jumbo screens. First created in 2010, the video combined inspirational music and footage of hundreds of survivors and supporters.

Video 304