2011 Career Marketing Price 
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
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In the CEO Afterlife
NOVEMBER 30, 2011
by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.
In the CEO Afterlife
JUNE 25, 2012
After leaving the C-Suite almost twenty years ago, I pursued a career as a strategy consultant. In a consumer and corporate world that values branding, it may seem surprising that fresh fruit and vegetable growers have failed to embrace or leverage this proven marketing concept. There are the three main reasons for this.
Rich Gee Group
JANUARY 4, 2011
It’s a high-end establishment, most of their prices are top dollar (even the sale items), but I like going there because they always have the best clothing. In fact, they had the same pricing they always do, but in addition, they offered free dessert for my whole family — no charge — wishing us a very happy new year.
Rich Gee Group
OCTOBER 28, 2010
Jet Blue does it with customer service and price (and great seats!). Trader Joe’s excels in products, price, and customer service. Next Step: Look at your pricing, your product, or your customer service and tweak a bit. Nordstrom’s excels in customer service and quality. Get where I’m going? Unported License.
Women on Business
DECEMBER 7, 2010
Being helpful comes with a price, and the price is more work. By Maribeth Kuzmeski Oftentimes, there is more risk in customer service when the answer to our concerns is “yes.” Can you help me? Will you make an exception and do this for me just this once? Could you look into this issue I’m having?
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