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LeadershipNow 140: January 2024 Compilation

Leading Blog

Cultivate these five skillsets—part one, developing as a strategist by @artpetty Paul Giamatti: Master Your Craft By Reflecting On It from @JohnBaldoni Firing everyone from a previous administration says a lot about a CEO’s belief in their ability to lead.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

Pay-per-click (PPC) advertising is a great way to drive traffic to your website. So if you’re not already using pay-per-click advertising to drive traffic to your website, now is the time to start developing a strategy. How much are you willing to spend on pay-per-click advertising each month? Determine Your Budget.

Strategy 156
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Restoring the Soul of Business

Leading Blog

Rishad Tobaccowala is the chief growth officer at Publicis Group, a global advertising and communications firm. Develop hypotheses, search for patterns, look for outliers, create alternative scenarios to explain the information you’re receiving. Experts tend to be more productive, and hey tend to develop better solutions.

Trends 388
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The Best Leadership Books of 2021

Leading Blog

It leads to short-term thinking. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. The result is that our beliefs get brittle long before our bones. It also undermines long-term business performance.

Books 453
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5 Online Business Strategies You Need in 2021

Strategy Driven

More comprehensively, you can develop corporate colors, taglines, slogans, typefaces, and print media such as business cards and letterheads. Finally, unless you are a qualified designer, you should hire a digital marketing or professional branding company to develop your corporate identity. Branding and Awareness. Pay-Per-Click.

Strategy 123
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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

They transform ordinary contact information into memorable catchphrases that stick with consumers long after the advertisement has ended. Moreover, the consistency provided by a vanity number can improve brand perception, creating an impression of reliability and professionalism crucial in building long-term customer relationships.

Brand 84
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5 Tips For Improving Productivity and Lead Generation Within Your Company

Strategy Driven

With the current economic state and people innovating like they are, it won’t be long before the competition gets even more as the leads get less. It’s challenging to produce the best quality product or service as a start-up, but after some time, as you develop and learn, you should treat your product accordingly.