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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

Brand 281
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10 Ways Teenagers Can Earn Money Online

Strategy Driven

Some individuals have been fortunate enough to craft an entire career out of blogging based on how much money they make from advertising. Blogging is also a great way to develop your writing style, as well as testing you creatively to make each post unique. For example, by adding a subscription fee or allowing advertisements.

Video 123
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But My Business Is Different… | N2Growth Blog

N2Growth Blog

Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement. Well actually, no it’s not. Don’t fall into the rut of allowing your business to be trapped in a perpetual state of static thinking.

Blog 305
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How to Build a Brand | N2Growth Blog

N2Growth Blog

If you don’t have a big advertising budget, and even if you do, social media provides a significant opportunity to engage in meaningful conversations and interactions with your customers that broadcast media simply cannot produce. Keep posting interesting matters here.Thanks for the update.

Brand 271
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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” The change in management, which included Bell and Powell, meant a big change in how the company would operate in the following decades.

Brand 100
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How Dumb Is Your Business?

N2Growth Blog

Posted on October 13th, 2010 by admin in Operations & Strategy By Mike Myatt , Chief Strategy Officer, N2growth How dumb is your business? If your company can’t be operated by mere mortals, you need to reexamine your business logic. Even their advertising model is simplistically brilliant.

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The 4 Types of Organizational Politics

Harvard Business Review

Even Streiff ended up concluding that it was the political nature of Airbus that prevented it from becoming an integrated company. In short, he became the unintended victim trapped by what the Financial Times called “byzantine organizational politics.” However, the reality is that politics is normal. So what is it?