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First Look: Leadership Books for March 2023

Leading Blog

With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few—a concept she calls "good power." They’re better at changing minds, engaging audiences, and driving action.

Books 293
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Quiet Is The New Superpower: Voices From The Introvert Revolution

Lead Change Blog

is the author of Creating Introvert-Friendly Workplaces, The Introverted Leader, Quiet Influence, and The Genius of Opposites. You will gain keen insights into how to use your strengths as an introvert to become more successful within your career and learn how to navigate extroverted settings without compromising comfort or personality.

Webinar 199
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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. In other words your content opens the virtual door between your business and a global audience.

Content 200
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4 Useful Marketing Tools for Start-Ups

Strategy Driven

Every business needs strong marketing to improve their visibility and see success. It might seem that marketing is an easy task to complete, but it is an ongoing effort and can prove more challenging than you may first think. The use of social media has become a dominant method in marketing over the last two decades.

Tools 69
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Expanding the REACH of your Ideas

QAspire

My friend Becky Robinson, who released her first book titled “ Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause ” defines reach as: “Reach is not only about creating the biggest possible audience for your work. Reach means expanding your audience plus having a lasting impact. ”

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The Rise of Alternative Online Businesses

Strategy Driven

Dropshipping and affiliate marketing. With affiliate marketing you create websites, posts on social media, and other digital marketing campaigns which promote another brand’s products or service. Influencer marketing. An increasingly popular career path is influencer marketing. Creating Apps.

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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. They have some sort of emotive, intellectual, or instructional appeal to the audience being addressed. Perhaps more importantly, no relevance erodes influence (real or perceived). By Mike Myatt , Chief Strategy Officer, N2growth.

Audience 321