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How to Not Screw Up Your Brand Even When You’ve Been Screwed Over

Let's Grow Leaders

How you respond during times of distress can make or break your leadership brand If you’ve Googled, “what to do when you’ve been screwed over at work” and landed here, I’m sorry. Stressful times like this can enhance or destroy your leadership brand. Your brand is at stake.

Brand 234
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First Look: Leadership Books for October 2023

Leading Blog

H ERE'S A LOOK at some of the best leadership books to be released in October 2023 curated just for you. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. Be sure to check out the other great titles being offered this month. We can all improve at improving.

Books 276
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Time for a Brand Overhaul at Harley-Davidson

N2Growth Blog

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 153
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Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple.

Brand 283
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The Best Leadership Books of 2020

Leading Blog

Competing in the Age of AI : Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. Leadership Is Language : The Hidden Power of What You Say — and What You Don’t by L. Blog Post ).

Books 449
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“Brand You” Has Nothing to Do with Twitter

Next Level Blog

While travelling this week, I’ve been reading This Town: Two Parties and a Funeral-Plus, Plenty of Valet Parking!-in referred to in the book as The Club) are all about Brand Me. General Leadership Personal Presence' in America''s Gilded Capital by New York Times reporter Mark Leibovich. In a word, it’s shallow.

Brand 175
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What’s Your Personal Brand Worth?

Frank Sonnenberg Online

It’s a brand-new world. For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. Good News Travels Fast.

Brand 83