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Leading Thoughts for May 4, 2023

Leading Blog

Former NASA engineer-project manager and launch director at SpaceX John Muratore on the importance of purpose: “Tom Holloway, a very famous Program Manager, and head of Flight Directors for a long time, told me something very interesting. We get wrapped up in politics, we get wrapped up in budget and schedule.

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Are SEO Services Worth the Investment?

Strategy Driven

This will include metrics such as organic traffic growth, conversions, and improved search engine rankings. This is a waste of your budget and could lead to penalties from search engines. Many SEO agencies offer monthly retainers that allow clients to budget for their services in advance.

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How to Attract More Customers to Your Online Store

Joseph Lalonde

1) Invest in Search Engine Optimization (SEO). SEO is a powerful tool that can be used to make your business more visible on search engine results pages. Finally, if your budget allows for it, opening a brick and mortar store in addition to an online one can be a great way to draw more customers. 5) Open brick and mortar stores.

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Harnessing the Power of Paid Advertising for Construction Companies

Strategy Driven

Search Engine Advertising (Google Ads) Search engine advertising, often referred to as Pay-Per-Click (PPC) advertising, is a potent tool for construction companies. By bidding on relevant keywords related to your construction services, your ads can appear at the top of search engine results pages (SERPs).

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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. An affordable website design for small businesses ensures a compelling online presence without compromising budget constraints.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

By bidding on relevant keywords, you can appear at the top of search engine results pages (SERPs) and get your site in front of potential customers when they’re searching for products or services like yours. Determine Your Budget. The first step to creating a great PPC digital marketing strategy is to determine your budget.

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How Much Margin Do You Have? | Guy Harris: The Recovering Engineer

The Recovering Engineer

To explain what I mean, I’ll lean on my background as an engineer. In my engineering design classes, I learned about the concept of design or safety margin — a factor built into design calculations to allow for minor errors, miscalculations, under estimations, and other variables that are difficult to accurately determine.