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Leading Thoughts for May 4, 2023

Leading Blog

Former NASA engineer-project manager and launch director at SpaceX John Muratore on the importance of purpose: “Tom Holloway, a very famous Program Manager, and head of Flight Directors for a long time, told me something very interesting. We get wrapped up in politics, we get wrapped up in budget and schedule.

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Are SEO Services Worth the Investment?

Strategy Driven

This will include metrics such as organic traffic growth, conversions, and improved search engine rankings. This is a waste of your budget and could lead to penalties from search engines. Many SEO agencies offer monthly retainers that allow clients to budget for their services in advance.

ROI 91
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Let’s Stop Pushing “Development” as a Cheap Replacement for Training

Great Leadership By Dan

This company had a proud tradition of investing in the development of its employees. Sales reps were trained in their products and how to sell them, scientists went to conferences, engineers were offered continued training to keep their skills up to date, and new managers were trained how to manage.

Training 230
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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. An affordable website design for small businesses ensures a compelling online presence without compromising budget constraints.

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5 Ways to Lead Change in a Change-Averse Environment

Lead Change Blog

In 1943, Lockheed Martin commissioned an engineer to create an experimental team to begin work on a secret fighter jet for the U.S. Your innovation team need not operate with the same degree of secrecy as Skunk Works but should be given the autonomy to explore and develop new and innovative projects. Provide an innovation budget.

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Steps to Make A Great PPC Strategy

Joseph Lalonde

By bidding on relevant keywords, you can appear at the top of search engine results pages (SERPs) and get your site in front of potential customers when they’re searching for products or services like yours. Determine Your Budget. The first step to creating a great PPC digital marketing strategy is to determine your budget.

Strategy 156
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Leadership Development on a Tight Budget

Great Leadership By Dan

I’ll bet there’s a lot of small, one-person training departments and even big, global companies that need to run a lean organization that are looking for ways to train or develop leaders on the cheap. I’m fortunate to presently work for a company that invests heavily in employee development. Develop your own training materials.