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Does Starbucks New CEO Signal a Culture Change?

Modern Servant Leader

Starbucks announced yesterday that Laxman Narasimhan will replace CEO Howard Schultz as the company’s new CEO. Named interim CEO, Schultz has been CEO and Board chairman off and on at the company for over 35 years and is chief architect of their culture. Approve of CEO : This is where RB & Narasimhan kill it.

CEO 130
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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share.

Marketing 261
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. At the same time, they continue to appreciate the advantages of the shopping experience and the immediacy provided by the various retail environments. Agility is key.

Trends 352
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. Years ago, we engaged with a CEO in the mattress industry who wanted to know how he could create real brand distinction and drive more retail traffic in such a highly commoditized category. A challenger strategy.

Brand 288
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The World of the 21st Century CEO

In the CEO Afterlife

Last week I identified the successful 21 st century CEO as someone who is constantly thinking about the future. I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise. CEOs will be time-starved.

CEO 204
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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Become a Brand Renegade

Leading Blog

We updated health and safety procedures, employed technology to streamline billing and appointment scheduling, digitized our designs, added retail elements, and provided respectable wages for our artists and employees to let them know their importance to the business. Here are some additional ways that we elevated our brand above the fray.

Brand 290