In the CEO Afterlife

NOVEMBER 4, 2012

Now of course we are all suffering from the same affliction. This hybridization of the arts and business is nothing new of course – it’s been going on for centuries – but they have always been uncomfortable bed-fellows. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Can’t be done.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 9

Marketing How To Brand Storytelling 9

Harvard Business Review

JUNE 3, 2016

Since every industry changes in time, the key to success is adapting to those changes – hence, strategy is innovation. Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). By contrast, Warner Bros.’

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Ask Atma

MAY 3, 2011

This of course is an extreme simplification, but the idea is missing from many project management cycles. If you use the limitations of your resources as a design criterion you can often engender a whole new dimension of innovation.

Creativity 56

Creativity Brainstorming Constraint Learning-by-Doing 56

Harvard Business Review

JULY 18, 2016

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. Consider the Norwegian technology company Piql.

Technology 8

Technology Industry Business Model Film 8

Harvard Business Review

JULY 15, 2016

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.

Technology 8

Technology Film Gilbert Business Model 8

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

Company 62

Company Venture Capitalist Film Reputation 62

Harvard Business Review

JULY 29, 2014

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. And when feature innovation eventually proved to be too incremental, price competition would ensue, and products would become obsolete. Filling out well-known frameworks and streamlining established business models won’t be enough.

Business Model 14

Business Model Venture Capitalist Disruptive Innovation Porter 14

Harvard Business Review

MAY 11, 2012

The Best Exotic Marigold Hotel , a new film set in India and directed by Shakespeare in Love's John Madden (age 63), hangs its plot on the notion of "outsourcing" the elderly. There are signs that market is forming: Marigold's arrival to U.S. There are signs that market is forming: Marigold's arrival to U.S.

Outsourcing 11

Outsourcing Film Hotels Open-book 11

Harvard Business Review

JUNE 23, 2015

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. of course). For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. Photo by Lorenzo Errico. Enter Harvard Business School.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

OCTOBER 2, 2012

Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Of course, none of these shifts are easy. Intuit had many failures as part of their innovation process.

Business Model 16

Business Model Incubator Supply Chain Welch 16

Harvard Business Review

AUGUST 17, 2012

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products. The same challenge applies to start-ups that market solar lamps in India. Even in the U.S.,

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Harvard Business Review

MAY 25, 2012

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas.

Ries 15

Ries Business Model Entrepreneur Agility 15

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

FEBRUARY 14, 2013

A classic old film comedy, Being There , stars the late Peter Sellers as dimwitted Chance the Gardener, who tended the grounds for a wealthy elderly gentleman. That's why showing up is the first key to successful leadership of change (of course, there are several more, as I indicated in a recent TEDx talk ).

Succession 11

Succession Film Technology Globalization 11

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it''s a wonder we have any innovative products at all. Effective means of boosting innovation already exist, but not enough companies are making use of them. You know those baby sea turtles that get eaten by birds and crabs on their way from the nest to the water?

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

SEPTEMBER 10, 2013

A good idea faces so many obstacles en route to market today that it’s a wonder we have any innovative products at all. Effective means of boosting innovation already exist, but not enough companies are making use of them. It’s like that. It doesn’t have to be this way. You can see why: For decades in the U.S.,

Venture Capitalist 8

Venture Capitalist Venture Funding Innovation Incentives 8

Harvard Business Review

MARCH 5, 2013

But the content people also know their customers will balk if they feel that content has been compromised by paid marketing. The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. And all along we've had product placement in films, TV shows, and games.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

MAY 22, 2017

While our first instinct might be to help employees find new jobs, what we really need to do is help companies shift into new markets focused on human services and adopt new business models that will allow employees, customers, and communities to benefit from technological change. This transition won’t be easy, of course.

Company 10

Company Creativity Retail Business Model 10

Harvard Business Review

JANUARY 28, 2014

As Kodak president Philip Faraci told a group of newspaper executives in 2008 (oh, the irony), one of Kodak’s biggest problems was the apparent stability of its core film business. Sometimes rising (or even flat) revenue and profits are good things, of course. Disruptive innovation Innovation' Disruptive innovation Innovation'

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

MAY 9, 2013

The old agency businesses may still have time to correct their course, but they must start now. The radical democratization of business over the last decade created by open innovation, crowdsourcing, and co-creation is transforming how advertising organizations work. Advertising Innovation Marketing'

Advertising 9

Advertising Brand Innovation Creativity 9

Strategy Driven

APRIL 22, 2011

Worse, it sets a precedent for this type of authentic behavior that over time can trap a leader into an expectation or pattern of always behaving that way – and over the course of years this is a soul-destroying situation. Because innovation requires it. No wasted film, slides, or prints. Of course not.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Yet any attempt to market to these hyperactive, frenzied, texting balls of estrogen would be rejected and loathed.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

APRIL 10, 2014

This is more than just a smart marketing campaign. Lego’s Mindstorm robots (or education and innovation kits as they are sometimes known) were developed in collaboration with MIT Media Lab as a solution for education and training in the mid to late 90’s. It is an entirely goal-driven process.

Education 12

Education Human Resources Participative Training 12

Harvard Business Review

OCTOBER 2, 2012

Still the agency drags on with its year-old push to end Saturday delivery , the most powerful innovation they can muster — which to be implemented would still take 2 years. Of course, none of these shifts are easy. Intuit had many failures as part of their innovation process.

Business Model 8

Business Model Incubator Supply Chain Welch 8

Harvard Business Review

MARCH 5, 2013

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any channel.

Advertising 8

Advertising Brand Marketing Film 8

Harvard Business Review

MARCH 28, 2016

Since its bankruptcy in 2012, Kodak has been a poster child for innovation incompetence: After inventing the world’s first digital camera in 1975, the conventional story goes, myopic managers allowed a bloated company to let inertia drive it off a cliff. A misunderstood story. By 2005, Kodak ranked No. digital-camera sales (No.

Company 8

Company How To Technology Strategy 8

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

SEPTEMBER 26, 2011

Of course, Moneyball isn't just a baseball movie; it's Michael Lewis's account of the transformation of an industry by analytical decision-making. Even when they were the only team aggressively using analytics, they still found it difficult to overcome the disadvantages of a small-market team with a small budget.

Company 12

Company Supply Chain Competitive Advantage Film 12

Harvard Business Review

DECEMBER 18, 2012

Michael Blake's 1988 book of the same name would be adapted into the 1990 Hollywood blockbuster western film directed, produced and starring Kevin Costner. But there is another, different story brewing that could change the course of robotics, work and the future of business. Double Robotics doesn't replace the human with a robot.

Technology 8

Technology Film Operations Conference 8

Harvard Business Review

MARCH 2, 2015

They can miss important shifts in the market simply because the telltale signs don’t fit nicely within their models. In fact, my research has shown that in knowledge industries, rookies tend to outperform experienced staff in innovation and speed). The same is true in business. Add to Cart.

Learning Curve 8

Learning Curve ROI Film Learning-by-Doing 8

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). Judgment of course is what is required when all the facts that can be assembled dont make a decision obvious.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". They're the ones Netflix has managed to upset right now.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

JUNE 3, 2016

Barely Opera was the result of a project that was part of a course at Stanford University’s Hasso Plattner Institute of Design (“d.school”). As part of the course, two students worked with SFO to help the Opera think about how to best use a new 299-seat facility that would open in early 2016.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. . ” “And so we’re stuck with subtle marketing? . “If only it were ours.” In this city? This country?”

Case Study 8

Case Study Brand Simon Marketing 8