Development Early Adopters Innovation Marketing 
The Horizons Tracker
AUGUST 16, 2023
However, developing countries may not be able to take advantage of these opportunities unless their national governments and the international community take decisive action. Developing countries must capture more of the value being created in this technological revolution to grow their economies.”
Leading Blog
DECEMBER 12, 2022
The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing. False Starts.
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The Horizons Tracker
MARCH 14, 2023
In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. “Communicating to a wider audience seems therefore to be more of a developing norm with enthusiastic early adopters than a widely exercised practice.
Leading Blog
APRIL 24, 2019
Only by fundamentally changing the way the organization works—through flattening hierarchies, speeding up decision making, helping employees develop needed skills, and successfully understanding both opportunities and threats in the environment—can an organization truly adapt to a digital world. Digital Maturity.
The Horizons Tracker
MAY 10, 2021
Countries across EMEA, including the UK, are lagging behind in AI and ML implementation, which can be hindering their competitive edge and innovation,” the authors say. The data reveals that UK organisations see AI and ML potential in a variety of business units, including IT (37%), finance (31%), operations (29%), and marketing (25%).
The Horizons Tracker
SEPTEMBER 22, 2021
The research examines the Product Hunt platform, where entrepreneurs can test out their concept among early adopters, who offer feedback on whether the product is good or not. As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. Gender gap.
The Horizons Tracker
JUNE 16, 2022
The firms were chosen in part due to their propensity to be early adopters of technology. By 2010, around 75% of the sample had adopted some form of predictive analytics, although most of these firms only used the tools sporadically, despite higher intensity use being linked with greater returns.
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