Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. This, in turn, secures an organization’s success for the long term.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

The Horizons Tracker

NOVEMBER 25, 2021

Alas, research from the Cornell Business School suggests that American firms, and indeed investors and policymakers, are actually becoming more and more short-term oriented. Discounted returns. Short-termism is seldom regarded as a positive attribute for managers to adopt, especially at a time of disruption and change.

Short-term 65

Short-term Discount Long-term Analysis 65

Strategy Driven

DECEMBER 23, 2020

Though suppliers typically offer 30-day terms, any contractor knows it often takes much longer than that to get paid on completed work, leading to inconsistency in cash-flow. Better supplier pricing – by paying in cash, take advantage of supplier cash discounts. Are You Striving to Innovate and Improve Your Business?

Finance 94

Finance Construction Katz Project 94

Strategy Driven

MAY 17, 2023

By streamlining operations and reducing costs, businesses can improve their bottom line and ultimately increase their competitiveness in the market. Consider using car shipping services that offer bulk discounts or backhaul opportunities to save on transportation expenses.

Cost 87

Cost Company Management Transportation 87

Strategy Driven

SEPTEMBER 24, 2021

A company gains access to new markets by taking over or fusing with other businesses. But each type has a role in the long-term success of an organization. Effective branding enables you to cut marketing and advertising costs. Does word-of-mouth marketing really work? The short answer is yes.

Organization 84

Organization Brand Word of Mouth Marketing Marketing 84

The Horizons Tracker

SEPTEMBER 22, 2021

As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. Responding to feedback in the right way and at the right time is crucial to the long-term success of any new venture. Gender gap.

Entrepreneur 108

Entrepreneur Venture Capitalist Venture Funding Sample 108

In the CEO Afterlife

MARCH 7, 2015

Long payables. ‘End of the month’ is long term. ‘End of the day’ is short term. Innovation is something other companies do. Product discounting is chronic. Marketing blames Sales. Abundance of consultants. Too many projects, too many priorities. Autonomy is distant history.

Absenteeism 100

Absenteeism Short-term Long-term Strategic Planning 100

In the CEO Afterlife

MARCH 15, 2012

Proactivity is the secret to long-term success. To be unaware of, or to discount changing environments would be a leadership mistake. Those who get to the future first, are the ones who win. Apple has been adept at the vision game for a quarter of a century.

CEO 242

CEO Chief Executive Officer Critical Success Factor Discount 242

Strategy Driven

MAY 20, 2020

2: Assess your marketing tactics. For any business to make a profit, marketing has to be key. However, you don’t want to waste money with your marketing efforts. It could be that you are targeting the wrong demographic, for example, or you could be using a marketing method that no longer appeals to customers.

Positioning 66

Positioning Tactics Finance Marketing 66

Strategy Driven

MAY 20, 2017

Find your niche in the market. Play the long game. This helps you to build long-term trust. Instead, you should stick to the same message but find innovative new ways of stating it. This makes you supremely flexible and adaptable and enables you to react to changes in the market quickly. Be consistent.

Brand 51

Brand Bureaucracy Short-term Long-term 51

Strategy Driven

JUNE 29, 2016

How do organizations achieve longevity, the kind of longevity that survives long past the founder or any particular leader or leadership team? Customers are firmly in the “prove it to me” camp, and often it is best to seek new customers when pursuing entrepreneurial initiatives and innovative products and services.

Supply Chain 51

Supply Chain Real Estate Resistance Competitive Advantage 51

Strategy Driven

MARCH 6, 2014

A typical post note transaction went as follows: a borrower approached an insurance company and requested a six-month IOU of $1000, minus a discount of say 3%. The borrower would then sell the discounted $970 post note on the money market, also paying a discount to the post note purchaser of say $30, receiving $940 in cash.

Insurance 51

Insurance Banking Crisis Discount 51

Lead on Purpose

MAY 12, 2009

In fact, most of the great ideas took a long time and a lot of hard work to develop into the useful products they are today. She also wants to prevent more space debris [Bartzs term for ailing products] from launching in the future. Never discount your ability to make a major difference in your organization. All from one idea.

Strategy 100

Strategy Stage-Gate Productivity Products 100

Harvard Business Review

MARCH 21, 2018

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. In fact, consumer research we’ve worked on at Accenture shows that in the U.S.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

DECEMBER 29, 2010

There are three important things I will take away from this year: The West is overly discounting Asia's growth potential. I argued a few months ago that the innovation axis was shifting from the West to the East. Chinese companies like BYD are well positioned to lead the electrical vehicle market.

Innovation 15

Innovation Venture Capitalist Entrepreneur Gilbert 15

Harvard Business Review

FEBRUARY 13, 2015

While Uber deserves kudos for being innovative, let’s be truthful: Its success has come from creatively exploiting a regulatory loophole. Consider the regulation-to-deregulation evolution in the long distance telephone market. AT&T once had a monopoly on long distance service and was thus regulated by the government.

Industry 8

Industry Innovation Price Long-term 8

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Don’t be timid.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

NOVEMBER 7, 2011

It's no secret that sales and marketing executives don't always see eye to eye. In a recent Corporate Executive Board survey, sales executives' top terms for their marketing colleagues included "paper pushers," "academic," and perhaps worst of all, "irrelevant." Can I get a discount?" That must change. Sound familiar?

Marketing 14

Marketing ROI Short-term Long-term 14

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8

Strategy Driven

AUGUST 19, 2011

This insightful book makes three points clear: The key to long term business success is for the leader to declare war on him/herself so that the company never rests on its laurels. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

AUGUST 28, 2017

But the emerging challenge of reducing risk exposure for coastal residents creates new opportunities for firms that can innovate and provide new solutions. Hayek , economists have emphasized the central role that price signals play in markets. Dating back to at least F. Where Would You Rather Live?

Insurance 10

Insurance Real Estate Industry Bond 10

Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. marketplace model today. It indeed is.

Retail 109

Retail Supply Chain Software Marketing 109

Harvard Business Review

OCTOBER 6, 2014

The “ accelerated recognition of commercial income and delayed accrual of costs” undoubtedly flatters short-term results, but it soon catches up with you, as four suspended senior executives have found out. UK retail, like the rest of the developed world, is witnessing a few big long-term trends. Aldi UK sales grew from $6.3

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

JUNE 3, 2013

The logic here is that without the price-match guarantee, the retailer was going to lose the sale, so sales gained by this policy are incremental revenue (which results in gross profit as long as the price at least covers merchandise cost). The brick and mortar vs. web battle has long been portrayed as one based on price. Marketing'

Price 8

Price Merchandising Retail Discount 8

Harvard Business Review

DECEMBER 4, 2018

The ones that manage to escape are discount chains —such as T. A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs.

Brand 11

Brand Retail Incubator Merchandising 11

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. Or, to use the legal term, you license their use. The short answer is through terms-of-service agreements and other click wrap.

Marketing 8

Marketing Licensing Short-term Long-term 8

Harvard Business Review

DECEMBER 13, 2017

This has been a remarkable year for the markets. Some argue that profits are stagnant because of short-termism—that decades of focusing on current profits over long-run innovativeness has resulted, now, in companies that are hollowed out. MirageC/Getty Images.

Short-term 8

Short-term Decentralization Company Trends 8

Harvard Business Review

JANUARY 30, 2012

Penney is typically sold at a 50% discount from list price. Instead of using deep discount sales to attract customers, starting this week the chain will simply offer three prices: (1) "Every Day", (2) "Month Long Value" (theme sales such as back-to-school related products in August), and (3) "Best Prices" (clearance).

Price 15

Price Strategy Discount Retail 15

Harvard Business Review

MARCH 17, 2016

A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results. The allure of discounting and the adrenaline rush of a price war seem irresistible, but they are delusions that have nothing to do with a low-price position. The groundbreaking price war in the U.S.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

APRIL 2, 2014

In the long-version explanation of the prizes published by the Nobel committee last fall, Campbell was cited more often than anybody else, apart from the three winners. Many lay readers are familiar with John Burr Williams and the dividend discount model , or the discounted value of future cash flows. But how do you do that?

CAPM 8

CAPM Discount Price Finance 8

Ask Atma

MAY 20, 2012

The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. Perspective – ability to see or sense the big picture, long-term thinking. The more trust that exists between players, the more efficiently the system, market, or organization will work.

Team 52

Team How To Knowledge Management Self-aware 52

Harvard Business Review

NOVEMBER 7, 2013

Retailers can buy the products at a 6% discount and earn a 10% commission on ebook sales recorded for a given device for the next two years. Amazon also offered booksellers a plan under which they can receive a 9% discount and forego any commission revenue. Few independent booksellers can match Amazon’s discounted book prices.

eBook 8

eBook Retail Discount Disruptive Innovation 8

Harvard Business Review

JANUARY 28, 2014

Amara’s law teaches us that we tend to overestimate the amount of change in the short term but under-estimate it in the long term. Another, arguably simpler, technique is to change the way you measure market share. Disruptive innovation Innovation' Disruptive innovation Innovation'

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. It indeed is.

Supply Chain 74

Supply Chain Retail Software Marketing 74

Harvard Business Review

OCTOBER 21, 2013

The lack of price sensitivity on the demand side of the health care market cannot but influence strategies on the supply side. Why discount prices when you won’t get more customers? Why invest research dollars in developing innovations that are cheaper as well as better? The Long-Term Goal. health care system.

Health Care 8

Health Care Insurance Price Reference 8

Harvard Business Review

MARCH 24, 2017

Then, via price dynamics determined by market supply and demand, the value is settled on by the network of participants, rather than by a central authority or government. Insight Center. Business in the Era of Blockchain. The second reason VCs are becoming more interested in ICOs is because of the liquidity of cryptocurrencies.

Venture Capitalist 11

Venture Capitalist Due Diligence Finance Long-term 11

Harvard Business Review

JUNE 17, 2011

This is time, effort and money merely focused on splitting the pie versus growing the pie by innovating the product for the benefit of all, especially the fans. These pie-splitting strategies often just drive short-term, unsustainable results where companies are merely "renting share." The findings are surprising. In one year $2.7

Retail 14

Retail Innovation Price Merchandising 14