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How To Leverage Technology As A Female Entrepreneur

Strategy Driven

Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships. The possibilities are endless.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Why Startups Fail: Six Issues to Avoid

Leading Blog

Eisenmann introduces the Diamond-and-Square framework to help aspiring entrepreneurs know whether they have actually identified an attractive opportunity and determine what types of resources are required to successfully capitalize on it. Marketing: How much to spend on marketing. People are the most common cause of failure.

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Stefania Mallett, Founder of ezCater Creates a $1B Unicorn

N2Growth Blog

Their strategy is to use technology and reliable service to consolidate the highly fragmented foodservice industry. Confident in her idea, she piloted her plan in two markets—her hometown of Boston and Greensboro, North Carolina. Each market did reasonably well. ezCater is a global marketplace for business catering.

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4 Must-Know Dos and Don’ts During the Creation of Your Digital Marketing Strategy

Strategy Driven

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Ensure your website is mobile-responsive, optimized for search engines, and effectively communicates your brand’s unique value proposition. Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Stay informed about industry trends, market shifts, and emerging technologies.

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Boosting Success: Unleashing the Power of Professional Development

Strategy Driven

Professional development has emerged as a vital tool for business owners and engineers alike to enhance their skills, drive innovation, and achieve long-term success. The Power of Lifelong Learning The landscape of business and engineering is constantly evolving, driven by technological advancements and market demands.