Harvard Business Review

JANUARY 19, 2012

For years, I wrote a syndicated technology column for the Chicago Tribune. Then, when I was a recipient of press releases, and now, as I evaluate and streamline marketing and PR efforts, one thing has always been clear: that the majority of media-relations work hurts more than it helps. Good PR takes effort.

PR 15

PR Press Release Public Relations Media 15

Women on Business

DECEMBER 20, 2010

In the 1940’s there was a beautiful actress, Hedy Lamarr (think Angelina Jolie ), who along with composer George Antheil received a patent for their invention of a classified communication system that was especially useful to submarines in World War II. Did you know that Catherine Litchfield Greene invented the cotton gin?

Press Release 192

Press Release Discount PR Leadership 192

Women on Business

JANUARY 23, 2011

Now DC workers are seeing a change in leadership across different agencies which may mean a new boss along with new systems and priorities. Training and Professional Development If there are new systems in place, or even old systems that could be more efficient, take the time to train the staff.

Press Release 100

Press Release Motivation Discount PR 100

Women on Business

JANUARY 11, 2011

Ask a colleague, friend, coach or mentor to hold you accountable this year and help you stay on track with your own personal navigation system. Here’s my suggestion: find a “GPS Buddy”. A “GPS Buddy ” could make a huge difference in how well you navigate in 2011 toward your life and career goals.

Press Release 160

Press Release Succession Discount PR 160

Tony Mayo

SEPTEMBER 15, 2009

Top Executive Coaching with Tony Mayo About Tony Mayo Newsletter Sign-up Sections Client Comments For Executive Coaches For Executives For Fun For Salespeople Quotes and Aphorisms Recommended Books Technology Tips Videos & Podcasts Popular Posts Twitter Log IX About Tony Mayo Truth or Consequences? Relaxation heals it.

Mayo 100

Mayo Executive Coaching Wireless Software 100

N2Growth Blog

APRIL 2, 2010

With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice. Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice. link] davidburkus Good post.

Media 382

Media Blog Tools Influence 382

Eric Jacobson

MAY 25, 2016

Today, technology is making all business activity more transparent. One implication for corporate communications and PR professionals is then turning the function from being a downside risk mitigator to being a profit center—a potential capability within the company that enables the business to realize its growth objectives.

Company 50

Company Competitive Advantage Open-book Long-term 50

Harvard Business Review

APRIL 14, 2017

It’s a new turn in what has been a PR disaster for the company. Consider also that today’s customer service systems are implemented with the help of computer technology intended to give workers better parameters for their decision making and actions. The public reacted to the video with horror.

Airlines 10

Airlines Company Crisis Management Video 10

Harvard Business Review

JULY 24, 2012

"Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So Align your PR messaging with your customer's, wherever possible. "If

Reference 13

Reference CIO PR Learning-by-Doing 13

Harvard Business Review

JULY 5, 2011

As further evidence to the shift, one can look to technology for yet another clue. Corporate Facebook pages are great examples of the need for marketing, PR, customer service, and even HR to all figure out how to work together because users on Facebook don't make the distinction behind which department is running what.

Media 15

Media Business Intelligence PR Software 15

Harvard Business Review

JUNE 7, 2017

They may also fail to consider the counterfactual thinking — We didn’t have a breach this year, so we don’t need to ramp up investment — when in reality they probably either got lucky this year or are unaware that a bad actor is lurking in their system, waiting to strike.

Execution 8

Execution ROI Metrics CEO 8

Harvard Business Review

DECEMBER 2, 2016

And this factor is likely to loom even larger in the future because many of the benefits of new technologies increase as more people join in. Each person who joins becomes a “human node” in the system, and a potential point of vulnerability. Who will be involved? Many of these details can be worked out in advance.

Competitive Advantage 8

Competitive Advantage PR Information Fashion 8

Harvard Business Review

JANUARY 14, 2014

How accurately can we anticipate the future given today’s emerging technologies? Such platforms may also come with crowd-sourced ratings systems for products linked to the hardware. The PR boost such research generates leads to greater investment in their capabilities. Take 3-D printing.

FAQ 9

FAQ PR Productivity Products 9

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence? We need to think seriously about the human labor in the loop driving AI.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

SEPTEMBER 27, 2013

First there''s the phenomenon of "frenetic networking-by-vague-association" in which you pretend to know people you want to be associated with, a system that creates an online "Escher staircase masquerading as a career ladder." She ends up essentially eviscerating the site paragraph by paragraph. Internet Tech industry'

Review 8

Review CFO PR Analysis 8

Harvard Business Review

APRIL 22, 2013

One PR firm emailed its employees at 6 am, while an environmental nonprofit emailed at 8. Reckman jumped out of bed and activated their emergency notification system. Second, make sure it''s a system multiple people can activate, from any location. Staples sent a message to their staff at 7 am.

Crisis Management 9

Crisis Management Crisis PR Short-term 9

Harvard Business Review

MARCH 24, 2015

Critics from the left have noted that corporations already have too much influence on our political system, and that encouraging these unelected corporate titans to use their ever larger megaphones only further erodes our democracy. But CEO activism is a different animal. This is to do one thing: use our national footprint and scale for good.”

CEO 8

CEO Policies Politics Rogers 8

Harvard Business Review

JUNE 21, 2012

As a result they view their Facebook page as just another channel for traditional advertising and PR — an approach that's typically antithetical to authentic customer advocacy. For the most part, they haven't yet developed the skills necessary to build such genuine engagement. And once you do, corporate approvals can take forever.

Real Estate 10

Real Estate Conference Software Content 10

Harvard Business Review

MARCH 22, 2017

In a fragmented media and social landscape, marketers can no longer reach their goals for awareness and reputation just through paid media and PR. OpenTable recently launched a companion app just for restaurants to make better use of the data they’ve been collecting through their reservation system. People are the new channel.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MARCH 25, 2016

” With changes happening so quickly from so many directions – competition, regulation, technology, talent, customer behavior – it’s easy for one’s story to become generic or outdated. Most PR firms with messaging and communication plans. ” It’s not enough any more to say “we make widgets.”

How To 8

How To Brand Retail PR 8

Harvard Business Review

MAY 14, 2013

It took a clear recovery from the company''s missteps, as evidenced by a blowout earnings report last month , to convince the Netflix PR team (and/or Hastings himself) that it was time to unleash him. Holding on to customers will require continual upgrades in technology and content (not to mention avoiding Qwikster-like missteps).

Venture Capitalist 8

Venture Capitalist Engineering Content Software 8

Harvard Business Review

JULY 8, 2013

The (perfectly nice) guy on the phone said there was no evidence in the system that my equipment had been returned, but that he''d put in an "equipment research ticket" to see if it could be located in the Cambridge service center. Customers Strategy Technology' After the weekend I called Comcast to get the price tag.

Market Penetration 8

Market Penetration Industry Telecommunications Strategy 8

Harvard Business Review

MAY 8, 2015

The company had been forced to take its system down for 42 hours, notify all 10 million affected consumers, and issue a public apology. They knew that technology (and the staff to support it) was the company’s bread and butter. ” “As far as PR goes, we’ve got it under control now,” Michelle said.

Case Study 8

Case Study Crisis IPO CIO 8

Harvard Business Review

NOVEMBER 11, 2013

We’re not doing it for PR, but because we know of no alternative. It is their job to influence and eventually change the whole system. Therefore, we will continue to build the knowledge and technology to solve our many problems, because the price of failure is simply unbearable.

Retail 8

Retail Supply Chain PR Learning-by-Doing 8

Terry Starbucker

AUGUST 1, 2010

“Pr&# is Pride. Doing a good job has to be a personal feeling that it’s just the right thing to do – it just can’t be “ because someone told me to “ “Pa&# is Passion. Personally, I think systems come into play as well. ranked on a 1-10 scale. All the best to you both!

Blog 246

Blog Metrics Learning-by-Doing Handbook 246

Strategy Driven

AUGUST 1, 2014

We’ve got the latest technology. We got an automated phone system to take care of all that. Once the PR crisis passes, things will get back to normal. Our company has got the most up to date technology. Companies spend disproportionate amounts of money on technology and neglect their people, processes and policies.

Budgeting 74

Budgeting Risk Management Quality Strategic Planning 74

Ask Atma

MAY 5, 2012

As technology-satellites, cellular networks, etc…- made the transmission and reception nearly instantaneously, this float collapsed. Today, technologies such as social media, smart phones, high-speed data mining, ubiquitously networked electronic devices, etc… have precipitated the collapse of the customer feedback float.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

JUNE 12, 2018

Beacons are battery-powered wireless sensors installed in retail stores or event venues that detect nearby consumers who have opted in to alerts through Bluetooth or other technologies and that relay information to consumers’ mobile devices. Mobile technology allows firms to know where the consumer is located.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

APRIL 8, 2013

I have spent time at a startup, a large consulting firm, a small PR firm, and the White House. Every screen had an array of windows open — Skype, GChat, Campfire, Dropbox, Yammer, and Google Docs — the right technology for the right situation. The challenge we are facing isn''t an aversion to technology, but change.

Document 9

Document PR Technology Efficiency 9

Harvard Business Review

OCTOBER 15, 2012

But thanks to social and mobile technologies, consumers are now "hyper-connected and super-empowered," to use Thomas Friedman's memorable phrase. We normally think of insurgency in a political context, but today's digital technologies are creating a similar dynamic in business. What does this mean for leaders?

Brand 15

Brand PR Strategy Politics 15

Strategy Driven

MARCH 28, 2016

It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. Even under optimum conditions, an instant sale is not possible for a complex, enterprise-based system. And that means marginal products can outsell superior ones — just look at Microsoft vs. Apple. And launch.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Harvard Business Review

MAY 16, 2017

Joining the fray are 162 technology companies, whose lawyers collectively filed an amicus brief to both courts. Consider, too, how Uber suffered a PR crisis for seeming tone-deaf immediately following the ban. In the wake of the #DeleteUber campaign that followed, Kalanick stepped down from the advisory council. Already the U.S.

Company 8

Company Skills Travel Crisis 8

Coaching Tip

JANUARY 27, 2011

There's no denying the PR value of a star. General Electric and HCL Technologies provide a good counter example. At HCL Technologies, and India-based IT company, the corporate culture springs at least partly from a broader Asian idea of cooperative action. Of course, both systems work. GE and HCL. So which works?

Succession 113

Succession Welch Leadership Diversity 113