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Preparing Your Business for COVID-19

Lead Change Blog

Due to the current concerns and widespread COVID-19 pandemic, companies are in the midst preparing for business disruptions that can last for at least a few weeks—if not longer. COVID-19: The Facts and Possibilities. COVID-19 is deadlier than the flu, especially for older people.

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Has Your Company Been Anchored To The Wrong Information?

Lead Change Blog

Have you seen people that stubbornly adhered to their first impressions regarding the pandemic and its business impact? The truth is that lots of people refuse to adapt their position on the virus, not believing that we should adhere to updated guidelines, regardless of evidence that doing so will certainly protect us from COVID-19.

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The Trap of Getting Back to Normal in the Pandemic

Lead Change Blog

Very many prominent business and political leaders downplayed the pandemic in its early stages. As a result, most business owners and plenty of ordinary citizens initially perceived the pandemic as little worse than the common cold. This initial impression anchored their opinions toward minimizing the threat posed by COVID-19.

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The Size of Your Hope

Nathan Magnuson

Then COVID-19 hit and disrupted everything. “But honestly, as painful as the pandemic is, it will impact my business in a really positive way. Now everyone is on pause while I’m preparing my launch behind the scenes. ” This misery of COVID-19 will eventually end. .”

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9 Ways to Manage Costs and Prepare for Future Growth

SMB leaders are working day and night to navigate the COVID-19 crisis. The way organizations manage costs now will determine how well they perform during and after COVID-19. Some of these approaches you’ll have already implemented, others might not work for your business.

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From Restless to Rest: 3 Steps to Find Meaning in 2020

Lead Change Blog

If you aren’t paying attention, the treadmill keeps speeding up, and soon it’s almost impossible to get off and catch your breath. If you’re working remotely, close the door to your home office. Relax by a warm fire or take in the scenic view from your patio. Your insights will serve you well as we emerge from the pandemic.

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Do Leaders Need to Change Their Plans to Address the New COVID-19 Strains?

Lead Change Blog

Should leaders pivot their plans due to the possible impact of the new COVID strains – coming from the UK, South Africa, and elsewhere , and discovered across the US – on their businesses? Compare new daily COVID cases per million people recently in the UK, South Africa, United States, Canada, Italy, and France.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Level up your marketing automation.