The Difference Between Transformational and Operational Strategies
FEBRUARY 16, 2011
According to the McKinsey article " Brilliant Strategy, But Can You Execute? ", there were two basic kinds of strategies: transformational and operational. A strategies is operational if the company face relatively low uncertainty and are mostly attempting to play the same old game better than the competition does. For the operational strategy, a company must focus doggedly on conventional measures like capacity utilization or throughput, and on such basics as customer service.