Remove 2013 Remove Competitive Advantage Remove Development Remove Marketing
article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets.

article thumbnail

Leading in a World of Change: Lessons from Downton Abbey

Great Leadership By Dan

Accelerating globalization, technology convergence, volatile world financial markets and demands for ethical, environmentally responsible business practices are presenting organizations and their leaders with unprecedented challenges. Every competitive advantage in every marketplace is potentially subject to unexpected disruption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. EVALUATE how StrategyDriven gives you a competitive advantage. FREE StrategyDriven Trial Membership.

article thumbnail

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

article thumbnail

Recommended Resources – Look At More

Strategy Driven

Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. EVALUATE how StrategyDriven gives you a competitive advantage. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. About the Book.

article thumbnail

Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Bezos’ ambitions were as large as the company name, and he eventually developed a business model that would include far more than books.

Brand 58
article thumbnail

Recommended Resources – The Welcomer Edge

Strategy Driven

Robert goes on to reveal how those who are not currently welcomers can work to develop the key mindsets and approaches to embody this approach; thereby increasing customer satisfaction and sales. EVALUATE how StrategyDriven gives you a competitive advantage. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.