Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 15

Proposal Airlines Brand Marketing 15

Harvard Business Review

OCTOBER 20, 2011

They include the biotech, semiconductor, personal computer, and airline industries. Some of these leaders have become legends, such as Andy Grove of Intel and Herb Kelleher of Southwest Airlines. Empirical Creativity. So we should expect these leaders to be highly creative — to create new, wonderful products.

Skills 15

Skills Leadership Airlines Long-term 15

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 8

Proposal Airlines Brand Marketing 8

Harvard Business Review

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

AUGUST 17, 2012

Some suggestions from their research: Save drudge work for the wettest days and creative endeavors for sun-soaked days. There is also new uncertainty about emerging markets, partly because of the difficulties they will face in managing potentially dangerous consumer, property, and credit cycles. PRESS 1 FOR INCOMPETENCY.

Airlines 9

Airlines Class Uncertainty Banking 9

Harvard Business Review

MARCH 2, 2012

This is the "focused entry" strategy, a well-worn path in the history of successful startups (see Southwest Airlines). Consider Dartitup's response to Pinterest's high-profile success in the social marketing space. Southwest Airlines? So what if you're being beaten in one small market, right? They don't even feed you!

Airlines 12

Airlines Banking Sharpe Price 12

Harvard Business Review

FEBRUARY 28, 2011

It turns "market research" into a far more dynamic and creative process. You tap into the creativity of your consumers." If they have a design or marketing background, all the better. Have an open mind, and be creative about whom you bring in as a possible co-creator. You need to do something new. But not easy.

Workshop 15

Workshop Creativity Merchandising Airlines 15

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” It’s hard for employees to feel like they are doing more than managing numbers when they, too, are treated like numbers to be optimized. Finally, a humanized business has a motivating purpose.

Levitt 10

Levitt Christensen Competitive Advantage Welch 10

Harvard Business Review

JUNE 13, 2014

Consider Southwest Airlines, which shook up the airline industry with its low-cost, high-customer service approach to air travel. Historically, corporate Goliaths have taken one of two approaches to this kind of upstart competition—try to muscle them out of the market or bring them into the fold through acquisition.

Health Care 8

Health Care Innovation Airlines Retail 8

Harvard Business Review

MARCH 7, 2011

Apple, Google, Berkshire Hathaway, Southwest Airlines, Procter & Gamble. The organizations I admire don't just lead their industries in terms of innovation or financial performance or market share. Is this company as consistent as it is creative? Who are the Top Five organization's on Fortune's list for 2011? Anybody shocked?

Company 15

Company Collins Airlines Long-term 15

Harvard Business Review

APRIL 5, 2012

If you spend much time around salespeople, it won't take long before you hear them griping about the issue that is the profession's biggest trouble spot: disagreement over the market potential of a group of accounts or a territory. In exit interviews, the people who leave imply they don't have enough market potential to succeed.".

Retail 9

Retail Incentives Tactics Pharmaceuticals 9

Harvard Business Review

FEBRUARY 22, 2013

Having observed management teams for decades as a mutual fund and portfolio manager, I have watched numerous companies vanish after a disastrous launch of a product or service. Baldino moved aggressively to bring Provigil to market. Managers who scrap all plans after one failure may be forfeiting tremendous rewards.

Productivity 8

Productivity Products Biotechnology IPO 8

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

DECEMBER 27, 2013

The theme park team didn’t consult a script or seek advice from managers. Airline JetBlue has embedded this philosophy in its hiring process. Watching how the applicants interact with one another enables hiring managers to assess their communication and people skills to an extent that wouldn’t be possible in a one-to-one setting.

Banking 11

Banking Airlines Compliance Bond 11

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

DECEMBER 23, 2016

What distinguished successful from unsuccessful alliances was more of a “productive” irritation — creative tension between differing ideas about how to develop alliance products – reflected in disagreements about the strategy and tactics of how best to develop a particular molecule.

Productivity 8

Productivity Products Survey Strategic Fit 8

Strategy Driven

OCTOBER 4, 2013

The insightful companies examine their own backyards… applying the discussions, uncoverings and applicabilities to how they will better manage in the future. Recommendations for crisis management and preparedness as part of macro planning are offered. The Business Tree : Growth Strategies and Tactics for Surviving and Thriving.

Crisis 59

Crisis Airlines Transportation Crisis Management 59

Skip Prichard

OCTOBER 28, 2019

Nick Liddell is Director of Consulting and Richard Buchanan is Managing Director and a founding partner. 25 Provocative Questions to 25 Creative Leaders. Wild thinking is what happens when you pose 25 thought-provoking questions to 25 intelligent, creative leaders in organizations as diverse as Google, Gap, Time Out and Twinings.

Wilde 66

Wilde Brand Open-book Creativity 66

Harvard Business Review

DECEMBER 13, 2011

The agendas may be inchoate and the uprisings chaotic, but the message is clear: the established way of leading, ruling, governing, and managing is not working anymore. Yeaney cites three key benefits: First, the process generated "more creativity, accountability, and commitment." The effect?

COO 12

COO Learning-by-Doing Bureaucracy Strategy 12

Tanveer Naseer

MAY 31, 2016

That is one of the principles behind “ open-book management “, the systematic sharing of information about the nature of the enterprise. By setting up ways for people to bring their innovative thinking to the surface, you can help them learn to make the most of their own creativity. Then bring the first group together.

Development 100

Development Argyris Learning-by-Doing Innovation 100

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The same planning process that nurtures Crisis Preparedness can and must also accommodate for Crisis Management. This is regarded as a premiere textbook case of quality crisis management. There is an art to Crisis Preparedness.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Skip Prichard

OCTOBER 21, 2019

Learn about art, nature, and other things which would nourish your creativity and a keen eye for beauty. Business needs more masterpieces as markets are packed with low-value reproductions. Leadership assumes certain capacities depending on the size and complexity of the managed organization.

Leadership 90

Leadership Diversity Learning-by-Doing Licensing 90

Strategy Driven

FEBRUARY 4, 2011

How creative must we become in the New Order of Business? Yet, most CEOs were never trained on how to be CEOs, with all the responsibility, people skills, leadership and ethical management that must go along with the job. This book states the case for more of a macro-focused approach to management. How far will we go to excel?

Ethics 59

Ethics Cost Crisis Learning-by-Doing 59

Harvard Business Review

FEBRUARY 28, 2011

Thomas Green winced as he reread an e-mail message from his new boss, Frank Davis, marketing director for the travel and hospitality group at D7 Displays. Tom, this week's client meetings went well, but they would have gone better if you had been on top of the market data. When you're on your own, I expect you to be better prepared.

Case Study 15

Case Study Airlines Hotels Software 15

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

OCTOBER 13, 2017

Company founders would seem to be a natural fit for change management programs. From airlines to autos, and from TVs to taxis, individual entrepreneurs have upended one industry after another. When channeled successfully, these attributes represent the lifeblood of entrepreneurship and market disruption.

Company 8

Company Objective Construction Industry 8

Harvard Business Review

NOVEMBER 5, 2014

Moving an idea forward is not just a matter of persuasion, but also of managing the connections between constituencies. Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

NOVEMBER 5, 2014

Moving an idea forward is not just a matter of persuasion, but also of managing the connections between constituencies. Southwest Airlines has prospered by being “the fun low cost airline” and seeks to be nothing else. Apple and Google, of course, have been successful across a variety of market contexts.

Organization 8

Organization Airlines Prahalad Hamel 8

Harvard Business Review

JANUARY 9, 2015

And because Europe is the world’s largest single common market, all of this redounds very negatively to the global scene. What happens if next time it’s not a near-miss , but a direct hit of a commercial airliner by a Russian plane that turns its transponder off? Russia is your number two risk. First, the U.S.

Globalization 8

Globalization Banking Politics Crisis 8

Harvard Business Review

JUNE 26, 2017

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. I’m not just talking about the obvious problem of managers who treat their employees poorly.

Brand 8

Brand Company Operations Merchandising 8

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. And, rightfully so.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50

Harvard Business Review

MAY 30, 2012

There's something about the culture of business that tends toward excess — in financial markets, to be sure, but also in the "market" for new ideas and management techniques. Southwest Airlines never said, "We want to be the country's most innovative airline."

Innovation 16

Innovation Airlines Six Sigma Lean Production 16

Harvard Business Review

SEPTEMBER 4, 2012

And though I love seeing how people are able to make a living unleashing their creativity on Etsy or YouTube, this isn't the ultimate promise either. Social tools were enabling everyday people to break through traditional barriers to connect, build their audiences and careers and get more creative than ever before. Another bonus.)

Senge 8

Senge Airlines Efficiency Follow-up 8

Strategy Driven

MARCH 11, 2011

In my opinion, deregulation, as a whole, has worked negatively upon business and society (banking, airlines, trucking, and broadcasting), and the SEC is no exception. It was very ‘old school’ (a management style that was 40 years obsolete), though it pretended to be ‘new school.’ Congressional Hearings.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57