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Disruptive Business Models | N2Growth Blog

N2Growth Blog

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities.

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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189
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Business Model Architecture | N2Growth Blog

N2Growth Blog

While most C-level execs have a general idea of what I’m referring to, it is also quite clear that most can’t even begin to define it, much less articulate the specific constructs of a sound business model. Furthermore, a business plan, strategic plan, marketing plan, capital formation plan, exit plan, etc.,

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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. This role requires an intrinsic understanding of the company’s product or service and customer base.

Trends 366
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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often?

Trends 368
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. On the other hand, they should also possess the commercial acumen to ensure these groundbreaking ideas translate into feasible business plans.

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How to Build Your Brand Successfully

Strategy Driven

Of course, anyone starting a new business venture has such intentions, but there are some key elements that entrepreneurs must get right to succeed. One of these things is the branding of a company and building brand awareness. First of all, see what brands appear to be most popular with consumers and ask yourself why that is.

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