Strategy Driven

NOVEMBER 6, 2015

Provide leadership. Whether your focus is on customer service, profits, investing, marketing, or company growth a constant awareness of your current position in relation to where you want to be is essential. Document practices, procedures, operations and structure in writing. Each product-service is budgeted.

Succession 50

Succession Strategic Planning Budgeting Goal 50

Surviving Leadership

OCTOBER 29, 2018

This (pretty long) document has evolved over the years and is often cited as an example of how that company just “gets it.” I also truly appreciated some of the business practices that leadership followed that I have missed in other organizations, including ones highlighted in McCord’s book.

CFO 58

CFO P&L Call Center COO 58

Skip Prichard

FEBRUARY 6, 2020

Leadership Tip: Hiring managers would produce greater value by spending more resources on finding rare, star performers. Despite enormous resource constraints, Beane developed a system that applies a razor sharp focus on finding and hiring the most under-valued, and thus relatively inexpensive, athletes on the market.

Sports 103

Sports Definition Long-term Quality 103

Strategy Driven

OCTOBER 7, 2016

As a reaction to industrial reforms and the strength of unions, a Hard Nosed style of leadership was prominent from 1910-1939, management’s attempt to take stronger hands, recapture some of the Captain of Industry style and build solidity into an economy plagued by the Depression. In this era, business started embracing formal planning.

Management 71

Management Hostile Takeover Management by Objectives Objective 71

Strategy Driven

DECEMBER 18, 2015

As a reaction to industrial reforms and the strength of unions, a Hard Nosed style of leadership was prominent from 1910-1939, management’s attempt to take stronger hands, recapture some of the Captain of Industry style and build solidity into an economy plagued by the Depression. In this era, business started embracing formal planning.

Hostile Takeover 50

Hostile Takeover Management by Objectives Objective Scientific Management 50

Strategy Driven

DECEMBER 2, 2016

These are my concluding pieces of leadership advice. Develop, update and maintain a career growth document. Leadership and executive development skills are steadily learned and continually sharpened. The achiever thus becomes a lifelong mentor to others. Know where you are going. Good bosses were good employees.

Mentor 50

Mentor Learning-by-Doing Open-book Career 50

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. If they do, they need to enter the 21st century and understand that the communications specialty is just one aspect of an overall marketing plan.

Marketing 50

Marketing CPA Leadership Budgeting 50

Harvard Business Review

DECEMBER 30, 2014

The M&A markets are frothy, corporations are investing in Silicon Valley labs, and even PhDs looking for jobs in business schools are finding it tough to find homes without “innovation” somewhere in their background. Many of the reasons for this are well documented. They also share another quality uncommon among peers.

Long-term 8

Long-term Innovation Company IPO 8

Women on Business

JANUARY 24, 2011

If they INVEST in your business, treat it with appropriate legal documentation as if with any other contact. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Document the findings.

Franchising 82

Franchising Marketing Strategy Strategic Planning 82

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

DECEMBER 13, 2017

Performing market assessments. Managing tight deadlines, revenue targets, market demands, prioritization conflicts, and resource constraints all at once is not for the faint of heart. So, what should you consider if you’re thinking of pursuing a PM role? Running design sprints. Feature prioritization and roadmap planning.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

OCTOBER 1, 2013

But for many companies, the activity has devolved into either an overexplained budget or just bad amateur theater – lots of costumes in the form of analysis, charts, and presentations – but with very little meaningful substance that can be translated into action. Escape from template tyranny. Ask provocative questions.

Strategic Planning 8

Strategic Planning Planning Tips Disintermediation 8

Strategy Driven

AUGUST 1, 2014

In reality, no single market shift speaks completely for itself. Document and comprehend the reasons for successes. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Sales rankings vary, with various influencers.

Budgeting 84

Budgeting Risk Management Quality Strategic Planning 84

Strategy Driven

MAY 2, 2014

Promote and graphically portray your company’s designated cause-related marketing activities. It is important to generate ideas and suggestions via writing memos, E-mail messages and internal documents. Most companies would do well to devote a portion of its homepage to its charitable involvements. Nourish Communications Skills.

Strategy 106

Strategy Budgeting Audience Risk Management 106

Harvard Business Review

DECEMBER 14, 2015

The company does not ask for budgets, financial forecasts, or strategy documents. It has no central marketing, procurement, sales, HR, IT, or legal department. It does not even have a General Counsel. This is for a corporation greater in size than General Electric, General Motors, IBM, or Chevron.

Short-term 8

Short-term Long-term Supply Chain Ethics 8

Harvard Business Review

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Content 9

Content Marketing Case Study B2B 9

Strategy Driven

AUGUST 2, 2013

A colleague recently complained about her corporation: “Things are much the same at this company, and I don’t see much changing unless leadership does.” If we document our own successes, then these case studies will make us more successful in the future. by Hank Moore. Any company or organization is like a tree.

Company 69

Company Budgeting Learning-by-Doing Consultative 69

Harvard Business Review

MAY 5, 2016

He’d been an aide to the mayor of Philadelphia at the time and knew well how much time city workers spent documenting and following up on complaints about broken lights. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. “Good idea.

Case Study 8

Case Study Business Model CFO Software 8

Harvard Business Review

MARCH 5, 2015

“But there’s an art to the ask,” says Diana Faison, a partner with leadership development firm Flynn Heath Holt Leadership. He may also already be constrained by a set budget. What the Experts Say. It can be difficult to approach your manager for a raise. “It helps to break it all down,” she says.

How To 8

How To Case Study Restructuring Pharmaceuticals 8

Harvard Business Review

OCTOBER 8, 2015

In short, we see a compelling business case for acting now to achieve value-based care without worrying about when the market will make the shift. Providers who pursue value-based care as a strategy gain expertise in managing the risk of caring for a population under a prepaid budget. Experience in managing risk.

Health Care 8

Health Care Business Model Mayo Short-term 8

Strategy Driven

FEBRUARY 3, 2012

Business development has occurred primarily by accident or through market demand. Some people in your organization will devote much time to promotions, public relations, marketing and advertising. Operating units and departments must schedule and follow a program to market their worth to their companies. Visioning document.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Strategy Driven

DECEMBER 2, 2011

The longer they network, the better they get at niche marketing. Inevitably, when high-level forums are organized, the juniors, mid-managers and self-marketers infiltrate and take over… which chases us away. Some commercial programs cater to this market but are usually populated by entrepreneurs on the way up.

Committee 54

Committee Learning-by-Doing Consultative Budgeting 54

Harvard Business Review

MARCH 29, 2018

These extra hours were not part of the manager’s labor budget and were only given to the stores that were identified as likely to increase their sales by Co-PI Kesavan’s analysis. Thirty years of studies have documented poor execution in retail, and we found ample evidence linking poor execution to unstable scheduling.

Retail 8

Retail Productivity Products Cost 8

Harvard Business Review

FEBRUARY 6, 2017

The vendor can make the website, deliver it on time and on budget, and even make it beautiful to look at and easy to use, but it may not achieve our goal, which is to sell more of our products online. The old cliché in marketing is true: Customers don’t want a quarter-inch drill. The website is the output.

Project 8

Project Management Uncertainty Software 8

Harvard Business Review

JUNE 13, 2011

A multi-site non-profit went from local businesses close to the founding city to national funders in government and foundations to a revenue model replicable in every site through ongoing school budgets on a fee-for-service basis. Partners and Allies. Culture provides internal glue.

Entrepreneur 15

Entrepreneur Bottom-up Loyalty Document 15

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. The 12 Essentials Church Marketing and Communications are: Vision Identification. Your church will receive a Brand Guide to help you create your very own Brand Standards document.

Storytelling 54

Storytelling Audience Brand Long-term 54

Strategy Driven

JUNE 24, 2013

Does the prospect have the budget or the money? Document everything you find. Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! What’s the real urgency? What’s the real desire? Do they like me?

Power 50

Power Price Customer Loyalty Seminar 50