Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. Start your FREE trial membership * and receive: FULL ACCESS to StrategyDriven’s premium content for 14 days. This content is intended for personal and non-commercial use only. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Strategy Driven

APRIL 18, 2014

After working for twenty years in the sales and marketing industries, she founded her consulting business, Protocol Consultants International , in 1992. Start your FREE trial membership * and receive: FULL ACCESS to StrategyDriven’s premium content for 14 days. This content is intended for personal and non-commercial use only.

Consultative 56

Consultative Skills CFO Competitive Advantage 56

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Praveen Kopalle – Associate Dean MBA Program, Signal Companies’ Professor of Management and Marketing at the Tuck School of Business at Dartmouth College. World authority on project management.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

DECEMBER 11, 2018

If you or I were the CFO of a manufacturing company, and we were in a board meeting, and the board asked, “What is your manufacture and capacity utilization?” And then you think about how new entrants come into the market. Think about that, Angelia. Let’s say it’s an apparel company, right. Angelia Herrin, HBR.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Strategy Driven

JULY 27, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result? All rights reserved.

Case Study 50

Case Study Technology Resistance Project 50

Harvard Business Review

AUGUST 23, 2012

Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. Employees, particularly those in the sales and marketing functions, need to know the rules of the road," Langford says. In the financial industry, all static content (such as Facebook and LinkedIn profiles) requires documented pre-approval before posting.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

NOVEMBER 30, 2018

Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography.

Career 8

Career Chief Financial Officer Supply Chain Chief Information Officer 8

Harvard Business Review

AUGUST 28, 2012

While business markets are obviously different from societies in many ways, they share more things in common, especially in today's networked world. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions.

How To 12

How To Chief Technology Officer Audience Banking 12

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MARCH 19, 2012

There is a permanent new dynamism and volatility in the job market, and the cost of experimentation has fallen dramatically. Imagine a marketing consultant — experienced in industries from farming to financial services — being asked to run a $200 million budget for a big bank.

Career 14

Career Long-term Christensen CFO 14

Harvard Business Review

OCTOBER 7, 2015

market has witnessed a substantial rise of activist investors. is a top performing S&P 500 listed company whose two-year total return outperformed the market by over 60%. All public indications implied management remained content with maintaining large amount of excess cash and preferred to remain relatively under-levered.

How To 8

How To Due Diligence Strategy Proposal 8

Harvard Business Review

MAY 31, 2011

We are "contents under pressure." If you are a CFO for a large company, Lady Gaga's videos and that Chrome ad looks like an affront to civic virtue and private decency. These days America can be a dour place that frowns on eccentricity and even simplest expressions of individualism. (I Of course there are good reasons for this.

CFO 13

CFO Objective Video Fashion 13

Women on Business

JANUARY 25, 2011

For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. It’s not rocket science, but it is surprising how many CFO’s and managers don’t stop to evaluate the effectiveness of their meetings. You first have to determine the purpose of the meeting.

Press Release 140

Press Release Discount PR Magazine 140

Harvard Business Review

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. One reseller posted a maintenance and repair content recommender, including video, on its site that bundled product and service advice.

Engineering 8

Engineering Company White Paper Cooper 8

Strategy Driven

DECEMBER 1, 2013

This content is intended for personal and non-commercial use only. Complimentary Resource – The CFO’s Cheat Sheet to Compensation Risk & Reward. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. All rights reserved.

Resources 50

Resources Tools CFO Business Intelligence 50

Harvard Business Review

OCTOBER 10, 2016

Thus, organizations would do well to help leaders go digital through learning content centered around envisioning the future, taking risks, leading change, driving collaboration and leveraging the abundance of data generated by going digital. Use formal learning to set the context and content for change in a standard and thorough way.

Leadership Development 8

Leadership Development Disaggregation Development Leadership 8