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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 326
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8 Ways You Can Improve Your Strategy & Leadership Skills to Scale Your Business

Joseph Lalonde

They include: Market research: market research helps you to study your business’s industry, customer needs, product supplies, and specific changes in the market. Trend analysis: helps you to understand the market trends and use them to your favor. Photo by Estée Janssens on Unsplash. Follow As You Lead.

Strategy 194
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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

Marketing campaigns can be tricky to navigate. Promising more than you can deliver won’t help your business in the long run. The language used should be direct, using precise statistics and technical terms. Any time a comparison between competitors is made, you must do it in an entirely factual, accurate way.

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How Social Media Affects Consumer Choices

The Horizons Tracker

The authors hypothesize that the negative feedback we so often receive on social media has a knock-on effect on our consumer behavior, especially in terms of increasing our motivation to seek outcomes that prove our competence and decreasing our motivation to seek outcomes that provide enjoyment.

Media 140
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6 Workable Strategies for Businesses to Differentiate Their Brand

Strategy Driven

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if you wish to appeal to these brand advocates, offer them freebies and promotional items to nurture long-term relationships. Indeed, this is an excellent and low-cost method of marketing your brand. Conclusion.

Brand 97
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How to Discover Your Organization’s Deep Purpose

Skip Prichard

They know that for deep purpose to take hold, both their daily actions and long-term strategic plans must be consistent with the overarching purpose. Deep purpose organizations understand how to address the siren song of quarterly profit expectations while also building an organization for the long run. ” -Ranjay Gulati.

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Layoffs Rarely Pay Off: Here are 15 Alternatives

The Practical Leader

Leaders who care about people and building long-term trust, treat layoffs as the very last, desperate step. Only about a third of downsizing companies increased productivity and profits in the next 3 to 5 years, and underperformed in stock markets. When you look at the comparison companies you find a very different pattern.

Collins 119