Harvard Business Review

FEBRUARY 10, 2016

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8

B2B Content Marketing Consensus 8

Strategy Driven

MARCH 5, 2014

What issues would need to be agreed upon for a solution to get group consensus and buy-in? What does the housing market look like for the sale of your house? Relate Articles: A Technology Case Study: Implementing What the Customer Wants. How much is it worth and how much could you spend on a new one?

Creativity 88

Creativity Resistance Consensus Case Study 88

N2Growth Blog

DECEMBER 22, 2010

In fact, in most cases I actually prefer to have my thinking challenged – this doesn’t threaten me as a leader, it improves my leadership ability. Anyone who has ever been in a leadership position has had to deal with the inevitable tough relationship that causes more than its fair share of brain damage.

Blog 419

Blog Gordon Follow-up Open-book 419

Roundtable Talk

NOVEMBER 17, 2010

Simon Sinek @simonsinek / Author and consultant on inspiring leadership / In a nutshell: Know WHY you’re doing what you’re doing “Share one’s passion and purpose as you inspire others” “Hire people who believe what you believe – and they will work for that belief. “Management is not a science, it is an art.” Ctrl.Alt.Del.

Management 48

Management Simon COO Blog 48

Harvard Business Review

OCTOBER 10, 2014

Lou Gerstner’s arrival at IBM in 1993 is a classic example of leadership through a liminal period. It was the summer of 2000 and the company had quickly lost $85 billion in market capitalization. But Darren never saw the change required as only a matter of capitalizing on new technologies and developing new products. Lawrence A.

Leadership 8

Leadership Telecommunications Education Consensus 8

Harvard Business Review

FEBRUARY 16, 2012

When I was the chief marketing officer at Deloitte & Touche, we would have our annual leadership off-site in Las Vegas or Orlando. Today, I am convinced that videoconferencing and other virtual technologies give us a much better way to conduct strategic off-sites. finalize strategy and build consensus; 4.

Consensus 13

Consensus Participative Strategy Brainstorming 13

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. Three key aspects of Ford's sustainability strategy strike me as critical, and show the company's real leadership: It's based on hard science.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

JANUARY 17, 2012

The changes that India struggled to cope with, such as slowing domestic growth, increasing globalization, and an uncertain political and regulatory environment, describe global markets today. Even large domestic firms were far behind their global counterparts in funding, innovation, and access to markets.

Globalization 15

Globalization Bottom-up Class Consensus 15

Harvard Business Review

APRIL 28, 2015

Conventional thinking has suggested that leadership positions go to those who aggressively plan their careers with a keen eye for building the right skills to reach top jobs. Note that this inclusive process is not decision-making by committee or by consensus. Others believe that leaders are born, not made.

Open-book 8

Open-book Career Rogers PR 8

Harvard Business Review

AUGUST 31, 2015

Consider a real example: Not long after a company created an online suggestion box on its new intranet, with all the bells and whistles of the latest social-media technologies, an executive lamented: “All we get are a bunch of complaints and impossibly wild ideas that we couldn’t follow up on in a million years.”

Letter 8

Letter Participative Wilde Consensus 8

Harvard Business Review

MARCH 15, 2016

The idea is to fast-forward a project, so you can see what the end result might look like and how the market will react. For podcast startup Gimlet Media , an abstract question — “Should we become a technology company?” In our sprint together, we created fake marketing around all the possible features.

Consensus 8

Consensus Hotels Project Fast Follower 8

Harvard Business Review

JANUARY 25, 2011

I wanted to accept the consensus as a sign that the company had rounded the corner on its 3-year slog to be more relevant in their market. Then the person associated with the voice stood up and started to point out other areas where the plan was lacking, and where it would lead the company to miss the market.

CEO 16

CEO Engineering Consensus Innovation 16

Harvard Business Review

APRIL 18, 2012

There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. And apparently not in the fight over leadership of the World Bank.

Globalization 12

Globalization Banking Restructuring Politics 12

Harvard Business Review

AUGUST 4, 2015

In the 1990s, P&G, like other companies, sought to take advantage of global scale and technology platforms, rolling out their products worldwide. Through trial and error, P&G, like so many other globalizing firms, overcame initial stumbles and became more adept at customizing products to local markets. Healthy debate.

Globalization 8

Globalization Company Self-aware Merchandising 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. Our work with dozens of companies teaches us that individuals on the leadership team often have very different targets in mind.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

OCTOBER 4, 2011

It governs an organization's cultivation of its intellectual capital—how it leverages what it already knows how to do, and how it evolves its offering based on changing market demands. With hardware markets, money is spent upfront to develop a system. How does the company deal with dramatic change?

Software 14

Software Intellectual Capital Maturity Customer Loyalty 14

Harvard Business Review

JUNE 21, 2012

As the up-and-coming vice president and CEO candidate for a Fortune 500 technology corporation sat before the CEO for his annual review, he was baffled to discover that the feedback from his peers, customers, direct reports, and particularly from board members placed unusual emphasis on one potentially devastating problem: his listening deficit.

360-Degree Feedback 18

360-Degree Feedback Welch Active Listening CEO 18

Harvard Business Review

JANUARY 24, 2012

Baruch Lev: Investors' resentment, after the worst stock market decade in recent history, numerous accounting scandals and managerial pay abuses, is at all-time high and is very damaging. Your book argues that they're wrong. Why's that? Where is the avoidance of investments?

Short-term 12

Short-term Long-term Parcell Incentives 12

Harvard Business Review

JULY 11, 2014

Today’s most competitive marketplace isn’t technology but talent. The challenge of attracting and retaining talent is particularly acute for marketers. Their function has been turned upside down and inside out as a result of digital technology, empowered employees, and connected customers. How: Think of it as marketing, not HR.

Marketing 8

Marketing Strategy Brand Metrics 8

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

Blog 303

Blog Marketing Succession Brand 303

Harvard Business Review

APRIL 19, 2017

How Blockchain Works Here are five basic principles underlying the technology. This token sale was done through a widely marketed crowdfunding campaign, raising more than $150 million in ether value. Any change to the network rules requires coordination and consensus among all of the stakeholders. As it turns out, not very.

Decentralization 10

Decentralization Consensus Resistance Politics 10

Harvard Business Review

APRIL 26, 2016

We spent time with established digital players, midsize companies (including Box and Palantir), and startups, particularly those focused on FinTech and technology services. The kind of innovation that creates new markets always goes against the grain. Use strong leadership to enable true collaboration.

Venture Capitalist 8

Venture Capitalist Company Succession Long-term 8

Harvard Business Review

MAY 11, 2012

Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view. Everyone is just like us — say, marketers or engineers. That tension essential to creativity is tough to manage, requiring deft leadership.

Diversity 15

Diversity Creativity Team Groupthink 15

Harvard Business Review

MARCH 29, 2017

Whether you’re a mentor to a medical resident or marketing manager, the same principles apply. To begin, clarify what your mentee expects from the relationship, match it against your expectations, and reach consensus. Given how important mentoring is, there’s surprisingly limited guidance about how to become a good mentor.

Mentor 8

Mentor Emotional Intelligence Project Career 8

Great Leadership By Dan

MAY 29, 2014

Guest post from Georg Vielmetter and Yvonne Sell: In “ Leadership 2030: The six megatrends you need to understand to lead your company into the future ,” we outline the repercussions of the convergence of globalization 2.0, The meaning of leadership is changing, as are the skills it requires. the top should be a crowded place.

Leadership 244

Leadership Globalization Maturity Agility 244

Harvard Business Review

FEBRUARY 15, 2013

The truth is, we don't actually compete much with China in our export markets; it's mainly with the Europeans, the Canadians, the Japanese. He also mentioned a plan for some sort of a stimulus to technological innovation, starting these manufacturing centers [like the one in Youngstown, Ohio].

Price 8

Price Aggregate Demand Proposal Policies 8

Harvard Business Review

NOVEMBER 18, 2016

political leadership have a chilling effect on corporate action around environmental and social issues? He put it in simple, CEO-friendly terms: “I am accountable for enterprise risk,” he said, “and clearly there’s a strong scientific consensus that climate is a risk.” Will the seismic shift in U.S.

Supply Chain 8

Supply Chain Bottom-up Short-term Globalization 8

Harvard Business Review

DECEMBER 14, 2016

How will leadership teams and boards of directors orchestrate the strategic transformations of their currently successful businesses? The consensus is the challenges facing them will be daunting and organizations will be strained to finance and manage it. What new investments will be required?

Health Care 8

Health Care Industry Business Model Finance 8