Harvard Business Review

OCTOBER 2, 2015

In the fall of 2014, the HBS-HMS Forum on Health Care Innovation launched the inaugural Health Acceleration Challenge — a “scale up” competition that focuses on compelling solutions to problems in health care delivery that have already been implemented at a small scale and have the potential for wider dissemination.

Health Care 8

Health Care Innovation Cost Self-aware 8

Kevin Eikenberry

DECEMBER 9, 2010

He’s also a multiple year nominee for Best Leadership Blog. You still have until midnight December 14th to vote. Do You Really Need a Meeting to Make a Decision? Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable!

Workshop 179

Workshop Blog Learning-by-Doing Video 179

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Every marketer believes the customer experience is important.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

NOVEMBER 29, 2010

President Obama's mission to Asia earlier this month was touted by US media primarily to highlight the 50,000 jobs created by deals signed in India during his visit. Two reasons suggest themselves immediately and suggest a broader point, that innovation is context-specific. Tags: Global business India Innovation.

Innovation 15

Innovation Marketing Incentives Education 15

Harvard Business Review

DECEMBER 21, 2011

The following six ideas emerged this past year as powerful "innovation invitations." They'll be sources of — and resources for — innovation differentiation this coming year. If your organization doesn't find them innovatively interesting, then be careful: they may be wielded by the competitors you most dread.

Innovation 16

Innovation Health Care Globalization Media 16

Harvard Business Review

JULY 8, 2011

Let social media mavens debate whether Google+ will succeed as a 'Facebook killer' where Buzz did not. I think they'd benefit from a quick look back at a failed innovation Google quietly DNR'ed. Google Health should have become yet another of the super search engine's high-impact, paradigm-busting successes. Not even for Google.

Innovation 15

Innovation Health Care Core Competence Media 15

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

JUNE 6, 2016

Some business pundits today believe innovation ignites better in startups than in large, established corporations. In fact, a lot of big companies have proven they are better positioned than emergent firms to create and execute innovation, however on-fire a startup may be. Laura Schneider FOR HBR. ” I disagree.

Innovation 8

Innovation Company Transportation Software 8

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

JULY 26, 2018

Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. Any platform still needs to achieve a product-market fit to succeed in the long run. Such knowledge is in fact the prerequisite to innovation.

Transportation 10

Transportation Health Care Venture Capitalist Advertising 10

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand innovators tend to create different kinds of relationships.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

OCTOBER 4, 2013

How Interactive Media Can Scramble Your Brain Strategy + Business You’re sitting at a meeting checking your e-mail on your iPad or your texts on your phone. Media multitasking makes managers less thoughtful and more inclined to exercise poor judgment, Nass says. Health-care costs. Managerial Omelet Anyone?

Management 8

Management Health Care Insurance Sharpe 8

Harvard Business Review

SEPTEMBER 12, 2012

One of the key tipping points in a market occurs when a company, in Christensen's language, overshoots a given market tier by providing them performance that they can't use. Companies often miss important shifts because they start not among mainstream customers, but at people at the fringes of the market.

System 15

System Christensen Disruptive Innovation Telecommunications 15

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

OCTOBER 1, 2014

The implicit axiom here is that robust companies that have sustained and grown over the longer term are somehow less innovative. And Alibaba is a 16 year-old company, and no one is claiming it is sluggish or un-innovative.) But wait a minute – is starting more new businesses always a good thing?

Entrepreneur 11

Entrepreneur Biotechnology Real Estate Innovation 11

Harvard Business Review

JANUARY 12, 2017

This personalized approach could one day help all people with cancer benefit from smart medicines, but only if patients opt to share their sequencing data and other health information and insist that health care organizations comply with their wishes. Use social media in an effective way. Start small to go big.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

SEPTEMBER 27, 2013

JHI’s activities illustrate how large healthcare organizations, often bound by size, complexity and conservatism, may need to turn to satellite units if they are going to tap into the innovation and flexibility needed to explore new opportunities for growth. Leading Health Care Innovation: Editor’s Welcome.

Health Care 8

Health Care Agility Due Diligence Reputation 8

Harvard Business Review

DECEMBER 10, 2012

When these things work together, they create what we call a capabilities system: examples include Frito-Lay's direct-to-store delivery, Disney's genius for developing and commercializing family-friendly characters, and 3M's incremental innovation machine. Pfizer Inc. Pfizer Consumer Healthcare. A spectacular move — or was it?

Due Diligence 15

Due Diligence EBITDA Health Care Gordon 15

Harvard Business Review

MARCH 8, 2011

Editor's note: This post is part of a three-week series examining innovation in health care, published in partnership with the Advanced Leadership Initiative at Harvard University. All patients would designate health care proxies. Good end-of-life care is a fundamental component of quality medical care.

Health Care 13

Health Care Document System Education 13

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

JULY 15, 2013

The fastest-growing segments of America''s job market — by far — are temporary and part-time employment. Workflows and innovation initiatives have been artfully reorganized around "projects" to facilitate faster, cheaper and easier contingent participation. What are their media and mechanisms for becoming more valuable?

Human Capital 9

Human Capital Real Estate Human Resources Disruptive Innovation 9

Harvard Business Review

OCTOBER 17, 2011

I have long believed that innovation is not just about creating new products or services; it's also about rethinking the very nature of an organization's relationships. At Starbucks, this shift is values can be seen in the health-care coverage and stock options we have long offered to part-time employees.

Health Care 16

Health Care Innovation Crisis Brainstorming 16

Harvard Business Review

APRIL 1, 2016

Right behind it are media, finance, and professional services, all of which have far more sophisticated digital capabilities than the rest of the economy. Companies in the leading sectors make more extensive use of digital payments, digital marketing, and design-led product development.

Industry 8

Industry Benchmarking Supply Chain Health Care 8

Harvard Business Review

JANUARY 20, 2012

But this reaction from SOPA's ostensible industry reveals more about the apparent effectiveness of this digital cause-related marketing effort than its legality, morality or ethics. The logical question is whether this sort of corporate "hacktivism" will emerge as a new normal for cause marketing worldwide. Why not emulate success?

Tactics 14

Tactics Self-aware Politics Industry 14

Harvard Business Review

MARCH 12, 2013

Young scientists will invent energy-saving or health-promoting products, incubate new ventures while still in college, and sell them to markets eager for ways to control energy or health care costs. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs.

Health Care 8

Health Care Merchandising Incubator Airlines 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

JANUARY 8, 2013

Breaking down functional silos is key to everything from encouraging communication to building valuable connections to sparking innovation. He emailed Christopher Tan, a marketer with an interest in mobile technologies and experience building applications, and within 36 hours, they had come up with a prototype.

Company 9

Company Pharmaceuticals Health Care Participative 9

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

OCTOBER 3, 2013

The traditional fee-for-service reimbursement model is widely acknowledged to be a major driver of escalating health care costs. Harvard Pilgrim agreed to join the effort because it recognized that traditional payment models were unlikely to help control rising health care costs. The Motives of the Pilot’s Members.

Insurance 8

Insurance Health Care How To Price 8

Harvard Business Review

NOVEMBER 23, 2010

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books 14

Books Guidelines Banking Telecommunications 14

Harvard Business Review

FEBRUARY 25, 2013

The overwhelming majority of advertising/promotion/marketing/branding investments and expenditures most organizations make today are more about "selling things" than "helping customers." Recommendation engines and reviews have both proven remarkably (cost)effective sales, marketing and promotional media for Amazon.

Brand 8

Brand Advertising Retail Due Diligence 8

Harvard Business Review

NOVEMBER 12, 2015

Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” Of course not. And that will be your story.

Merchandising 8

Merchandising Health Care Software Price 8

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. Conversely, superior user experience designs frequently inspire insight into innovative use-case opportunities.

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

Harvard Business Review

FEBRUARY 2, 2018

Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. Digital natives have already disrupted industries such as media, publishing, travel, music, and photography. Not, really.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

AUGUST 30, 2018

Others are driven by the desire to control or censor online media. Still others hope to create market barriers for global companies — a form of digital protectionism. Some policy makers are concerned about individual privacy rights, consumer rights regarding the ownership of data, domestic law enforcement, and cybersecurity.

Supply Chain 9

Supply Chain Globalization GAAP Policies 9

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15