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How to Avoid Misleading Advertising Claims: A Guide for Businesses

Strategy Driven

And it’s not uncommon for consumers to feel misled by advertising. So what’s the best way to navigate safe and profitable advertising claims? Check out this brief guide to learn how to avoid misleading advertising claims. You should ensure that your advertising campaigns are reliable. We want to help!

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Why You Should Use Truck Advertising for Your Business

Strategy Driven

If you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of. Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

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Grow Your Position In Three Small Steps.

Rich Gee Group

When I work with teams, I have them perform a lot of teamwork, but I also refocus them on a series of simple exercises to help them grow their position. What’s one thing can I do to grow me as an individual who can offer more, perform better, and make more-informed positions? The post Grow Your Position In Three Small Steps.

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I Exam: Negative Nuggets of Pessimism or Positive Points of Optimism?

The Practical Leader

glasses will accuse more positive people of “not living in the real world.” Because bad behavior grabs our attention, it’s what generates the most clicks, and where we click the advertising dollars follow. “To offer a people hope is to acquire a position of leadership in their lives.”

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The POINT Feedback Model – When You POINT at Problems, You Have More Effective Conversations

Great Results Team Building

One of the most difficult parts of any team leader’s job is to have positive and effective feedback conversations. This can be either positive or negative! I = IDENTIFY THE IMPACT ON TEAM Third, clarify the impact their actions had on the team to inspire empathy. How did the client or coworker feel or react?

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. A critical or negative point of view—pointing out potential pitfalls, downsides, and so forth—is always easier and safer to formulate and articulate than a positive one.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. It can’t simply be manufactured through advertising. They’re also not afraid to position themselves clearly away from customer groups that aren’t in their crosshairs. An Underdog Nightmare for the Category Leaders.

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