Miles Anthony Smith

JUNE 30, 2018

How to Promote Your Blog in 21 Bullet Proof Ways​ with Bona Fide Content Distribution Creating content is only half the battle in content marketing. You work hard to create the content, then share it with your audience, but eventually the traffic comes crashing back to earth. This can result in a bit of a marketing snowball.

Content 82

Content Blog Audience How To 82

Great Leadership By Dan

MARCH 1, 2018

To this end, humor engineered by leaders can shape a culture of empathy and relationship satisfaction and be a foundation for greater alignment. So knowing your audience is paramount, and business leaders who score high in the effective use of humor also tend to score high in emotional intelligence. Audience: “Who’s there?”

Organization 150

Organization Succession CEO Emotional Intelligence 150

Skip Prichard

NOVEMBER 16, 2021

Being able to control your own narrative means you are clear about the audiences and communities you want to have the greatest impact with. Google prides itself on the purity of its powerful search engine but is also not seeking to have anyone misrepresented. That becomes their target audience. Photo Credit: Markus Winkler.

Reputation 121

Reputation Brand How To Media 121

ExactHire - Leadership

APRIL 23, 2021

First, you’re writing for the search engines. Each of these “audiences” requires a different approach. Search engine writing elevates your ad near the top of search results where applicants can find it. Your words should be clear to a general audience and spelled out completely for search engines.

How To 59

How To Travel Engineering B2B 59

Great Leadership By Dan

JANUARY 17, 2013

You employ engineers, plant managers, economists, IT managers and marketing directors from all over the world. Because leadership requires sharing your vision, forging relationships built on trust, and convincing others that your ideas have merit. Offer leadership development programs.

Globalization 235

Globalization Skills Mentor White Paper 235

Modern Servant Leader

FEBRUARY 17, 2016

We continue the servant leadership interview series with a real treat. I was honored to have Jim Hunter sit down for an interview on Servant Leadership. Jim has over 30 years of experience teaching and consulting on servant leadership principles. Audience : Hi. Ben: Hi everybody. Ben: It’s good to be here.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

We continue the servant leadership interview series with a real treat. I was honored to have Jim Hunter sit down for an interview on Servant Leadership. Jim has over 30 years of experience teaching and consulting on servant leadership principles. Audience : Hi. Ben: Hi everybody. Ben: It’s good to be here.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

ExactHire - Leadership

APRIL 23, 2021

First, you’re writing for the search engines. Each of these “audiences” requires a different approach. Search engine writing elevates your ad near the top of search results where applicants can find it. Your words should be clear to a general audience and spelled out completely for search engines.

How To 52

How To Travel Engineering B2B 52

Miles Anthony Smith

MARCH 3, 2018

Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine You’re probably wondering to yourself, “I don’t believe SEO works anymore.” Or maybe you don’t buy into content marketing and its efficacy due to the overwhelming amount of content out there.

Content 56

Content Video Short-term Case Study 56

Great Leadership By Dan

MAY 12, 2016

Guest post from Michael Klassen : After three decades of working in marketing, I thought I had heard or read nearly every story of innovation and entrepreneurship out there. He is a marketing professor at the University of Northern Iowa, business consultant, and the author of five books and over fifty journal articles.

Apparel 120

Apparel Innovation Advertising Industry 120

LDRLB

APRIL 28, 2020

When his initial remarks had finished, most of the audience was still stunned and confused. Part of leadership,” O’Neill once explained, “…is to create a crisis.”. It’s my failure of leadership. That was a failure of engineering. And its market value had increased from $3 billion to over $27 billion.

Crisis 131

Crisis Hotels Motivation Industry 131

Lead Change Blog

MARCH 17, 2015

The lights came up, the audience warmly applauded, and the group on the stage marched off in harmony. And what insights for leadership can be gleaned from my experience? Now, I know there are draconian ogres in leadership roles that view their job as dictatorial shepherds. Team Dynamics Corporate Culture engagement Leadership'

Hotels 150

Hotels Morale Commitment CEO 150

N2Growth Blog

DECEMBER 7, 2010

I’m also not a fan of going to a blog to read third party news, press or the re-blogging of someone else’s information published for no other reason then to boost their search engine rankings. If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience.

Blog 298

Blog Content Media Brand 298

LDRLB

APRIL 28, 2020

When his initial remarks had finished, most of the audience was still stunned and confused. Part of leadership,” O’Neill once explained, “…is to create a crisis.”. It’s my failure of leadership. That was a failure of engineering. And its market value had increased from $3 billion to over $27 billion.

Crisis 78

Crisis Hotels Motivation Industry 78

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Women on Business

JANUARY 22, 2011

Use social networking as a powerful way to engage your audience, share your expertise, increase your “validity&# as a provider in your chosen field, and build your community of clients on the web. What if you don’t have the time or inclination to dedicate resources to this type of marketing?

Press Release 100

Press Release Discount PR Blog 100

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

OCTOBER 25, 2018

” In today’s tightening labor market, HR leaders must work relentlessly to develop and recruit people who advance digital transformation across their organizations. We base this claim about HR’s digital skills gap on the results of our latest global leadership survey. Implement leadership planning models.

Skills 13

Skills Survey Technology Strategic Planning 13

Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Similarly, make sure your OWN site has the best key words for the search engines. Design stems from USE. Be willing to be scattered.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JUNE 7, 2012

GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Advertising Age's Cotton Delo reported that GM is interested in Facebook's audience, but believes that the ad formats currently available are unattractive and ineffective. Home page takeovers are for Myspace.

Advertising 15

Advertising Storytelling IPO Automotive 15

Strategy Driven

SEPTEMBER 19, 2011

Keep your company fighter-pilot agile in any turbulent or changing market. They must close the gap between what was true about the market yesterday and what the new truth is today. It’s our job to get the plane down safely, whether riddled by bullets or with two dead engines snuffed out by birds over the Hudson River.

Six Sigma 57

Six Sigma Learning-by-Doing Training Tools 57

Harvard Business Review

JUNE 7, 2012

GM lost the ability to demonstrate leadership in a time where the advertising and automotive industries are flailing. Advertising Age's Cotton Delo reported that GM is interested in Facebook's audience, but believes that the ad formats currently available are unattractive and ineffective. Home page takeovers are for Myspace.

Advertising 13

Advertising Storytelling IPO Automotive 13

Harvard Business Review

OCTOBER 11, 2016

“ Employer branding ” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. These persona-oriented profiles make it easier to market content to specific target groups, and help you find the right talent. Delivering on your promises.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

FEBRUARY 19, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. If data is the fuel of growth, then analytics is its engine. Confidence that the test will yield a successful result.

Company 8

Company Management Objective Engineering 8

Harvard Business Review

JUNE 5, 2018

For example, each week we have an extended leadership meeting with 12-14 participants in nine cities, half of whom may be co-located. The first 20 people at DataStax were nearly all engineers, and having them distributed was not controversial. I recommend you do not go down this path unless you are fully prepared to commit to it.

Content 8

Content Survey CEO Engineering 8

HR Digest

FEBRUARY 18, 2020

Productivity apps are in heaps and bounds on the market, but very few cater to the ever-evolving needs of the human resources departments. People, Business, Human resource management, Recruitment, Teamwork, strategy and leadership Concepts. Interaction with the audience has never been so fun! Prezi is the perfect app for this!

Productivity 101

Productivity Products Management Conference 101

Harvard Business Review

AUGUST 6, 2012

And many activists have given up on governments and are focusing instead on companies as the main engine of social change. Media coverage requires strong audience interest and a connection to an issue that the audience passionately cares about. Such coverage can then steer viewers to the relevant social media sights.

Company 12

Company Supply Chain Politics Media 12

Harvard Business Review

SEPTEMBER 21, 2015

Taken together, they create a kind of “Third Space” that differs sharply from the other two perspectives that have long dominated business thinking: the engineering and traditional MBA perspectives. Today’s multiple and highly vocal audiences demand to be heard or they will take their business elsewhere.

Emotional Intelligence 8

Emotional Intelligence Audience PR Middle Management 8

Harvard Business Review

NOVEMBER 11, 2015

Not speed to market. One way they heightened the sense of a shared mission, Koechley said, was by hosting regular company-wide “watch parties,” where employees tune in via teleconference to view videos and feedback from their audience. What keeps most corporate leaders up at night? Not disruption. Not customer data.

Bond 8

Bond Video Audience Learning-by-Doing 8

Harvard Business Review

MARCH 18, 2014

Here are the seven C-level skills and traits companies prize most: Leadership. The skills cited as most indispensable for C-level executives—not just CEOs—are those that jointly constitute leadership. Ethical leadership was also mentioned. Ethical leadership was also mentioned. Strategic thinking and execution.

Skills 9

Skills Consultative Ethics Chief Information Officer 9

Harvard Business Review

DECEMBER 6, 2012

Both Forbes and its external contributors (freelance journalists, authors, academics, and topic experts) want to maximize readership, so Forbes publishes the page view statistics for each piece and created an incentive payment program based on the audience contributors attract.

Process 8

Process Examples Strategy Six Sigma 8

Harvard Business Review

FEBRUARY 17, 2016

Recruiting in today’s ultra-competitive job market is tough and success can often hinge on the team that you already have in place. Not all the recruiting channels are equally effective and not all recruiting channels will reach your specific audience. The team is more important than the idea, the business model, and funding.

Company 8

Company Benchmarking Storytelling Engineering 8

Harvard Business Review

AUGUST 14, 2014

On a warm afternoon in June, a few dozen people gathered on a sun-dappled spot of lawn in Cambridge to discuss the very broad topic of modern leadership. They engineer productive collisions of people to tackle important topics, through clearer questions, challenging conversations, and listening with curiosity. You simply miss out.

Innovation 9

Innovation Team Diversity Conference 9

Harvard Business Review

MARCH 29, 2016

In 2014, women constituted only 14% of GoDaddy’s engineering interns and new graduate hires. Recruiters say that today’s job market is increasingly candidate-driven, for one thing. Speak to your audience (like a human ). Today, nearly 40% of GoDaddy’s tech hires are female. Consider SAP.

Reputation 8

Reputation Company Cost RACI 8

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Strategy Driven

MARCH 31, 2011

Janitor | custodian | sanitation engineer. Housewife | homemaker | domestic engineer. Marketing can be either inward or outward. Companies undergo marketing campaigns to promote products and services to potential customers. Those same consumers do their own marketing when they shop at grocery stores.

Transportation 68

Transportation Consultative Film Strategic Planning 68