N2Growth Blog

AUGUST 12, 2010

And as odd as it may sound, one of the greatest impediments to building productive teams is practicing management by consensus. To be blunt, the concept of equality in the workplace has only made team building more difficult as employees seem to have a sense of undeserved entitlement with regard to their roles and responsibilities.

Consensus 388

Consensus Team Building Blog Team 388

Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. Lessons Learned from Corporate Branding and Rebranding Efforts of Note. What are you thinking?

Marketing 50

Marketing B2B Due Diligence Benchmarking 50

Strategy Driven

MARCH 18, 2011

You buy a company, invest in a brand, do R&D to meet that unmet need, expand into a new geography. PL and CM: Capabilities-driven strategy creates value through four levers: effectiveness, focused investment, efficiency, and alignment. Third, there is the simple efficiency argument. And, invariably, you invest in assets.

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

OCTOBER 1, 2012

Mature corporations are designed to execute on the science of delivery — not engage in the art of discovery. They're bad at innovation by design: All the pressures and processes that drive them toward a profitable, efficient operation tend to get in the way of developing the innovations that can actually transform the business.

Innovation 15

Innovation Company ROI Disruptive Innovation 15

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. Our participants were responsible for employer branding efforts in their companies.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

MARCH 18, 2013

To shed a little light on what it takes to manage this process, we asked a group of top CMOs and advertising executives — from Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike — a question: If you could solve one challenge in the advertising business, what would it be? Therein lies the tension.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

APRIL 25, 2013

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? It does more than sell; it tells a story that captivates our imaginations and connects us to a brand — and to others who share in the brand sentiment.

Marketing 13

Marketing Advertising Chief Information Officer Technology 13

Harvard Business Review

APRIL 4, 2014

Around the same time, the French beauty company, L’Oréal, said it would stop selling its flagship brand, Garnier, in the country. China is already the world’s fiercest battleground for global brands and more local companies are joining the fray. It therefore decided that it was time to rethink strategy.

Supply Chain 9

Supply Chain Retail Chemicals Marketing 9

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

OCTOBER 26, 2015

I believe that industry consolidation may be the death throes of mature industries as they struggle to compete with America’s return to a more entrepreneurial, craft economy. Minimum efficient scale is getting smaller and smaller. Growing consolidation across multiple industries, but shrinking market share: What is going on?

Competitive Advantage 8

Competitive Advantage Pharmaceuticals Industry Trends 8

Harvard Business Review

DECEMBER 10, 2015

Many of them want to share responsibility in how the hospital is managed. This was not a brand-new way of thinking for us: For more than a decade, we have had a successful partnership with Lurie Children’s Hospital in Chicago. If not, can we become the best on our own? Willingness to compromise. Only time will tell.

Health Care 8

Health Care Committee Balanced Scorecard Discount 8

Harvard Business Review

JANUARY 27, 2014

The rise of Tata in India, Koç Holding in Turkey, and Grupo Carso in Mexico have some management thinkers contending that the conglomerate is back at the expense of the focused firm. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. for the S&P 500 Industrials.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. .’ My analysis: Productivity software does no good unless one commits to change, alters behavioral traits and commits to time management.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

SEPTEMBER 27, 2012

It's no surprise: Instead of developing a novel line of food suited to the needs of busy Americans with distinct branding and its own distribution strategy, Gerber slapped a new label — excitingly named "Gerber Singles" — on existing pureed products and shipped them out for placement in a different aisle.

Innovation 15

Innovation Company Venture Capitalist Maturity 15

Harvard Business Review

JUNE 24, 2015

Managers and other business leaders face a dilemma: with increasingly diverse environments to manage and rising stakes to get it right, how do they identify the most effective approach to business strategy and marshal the right thinking and behaviors to conceive and execute it, supported by the appropriate frameworks and tools?

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Strategy Driven

MAY 21, 2018

Sadly, in the ruthless world of business, there is no room for sentiments and no scope for startups that cannot be as efficient or ruthless as major corporations. However, for a startup, to make it big is a dream, and a dream is purer that obsessions. Given this, the one aspect where startups get trumped by big corporations is marketing.

Marketing Strategy 51

Marketing Strategy Marketing Strategy Benchmarking 51

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” According to Izhar Shay, a general partner at Canaan Partners, “The investment community has matured to recognize they need to plan for scale. and have gained management experience at large organizations such as Google, Microsoft, and Amazon.

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

MAY 17, 2016

“When I joined the company, the front line management jobs were the best,” the CEO told us. He had started his career in one of those jobs, as a country manager, and worked his way up. You can think of these distortions as a set of lenses to focus your attack on this chronic disease of maturing companies.

Execution 10

Execution Bureaucracy Self-aware CEO 10

Harvard Business Review

JANUARY 5, 2017

Fox News, for instance, entered the seemingly mature cable market in 1996 and experienced notable upticks in viewers after “big news” events — the 2000 election, the 9/11 terrorist attacks, and the start of the war in Iraq. So Sanders’s brand of populism wasn’t news; Trump’s was.

Media 11

Media Advertising Fixed Costs Content 11